SVKM’s NMIMS Mukesh Patel School Of Technolo; Programme: MBA (Tech) -ALL STREAMS Year: V Trimester: XIV Academic Year : 2012-2013 Subject: MANAGEMENT OF TECHNOLOGY Marks: 50 ACQUISITION & TRANSFER Time: 11.00 a.m To 1.00 p.m Date: 02/01/2013 Duration: 2 hrs. Final - Examination Note: 1. ANSWER TO QUESTIONS SHOULD INCLUDE THE THEORY PORTION, FOLLOWED BY EXAMPLES FROM THE CASES COVERED IN THE CLASS, WHEREVER APPLICABLE, AND RECENT EXAMPLES FROM INDUSTRY. 2. WRITE THE QUESTION NUMBER BEFORE STARTING THE ANSWER. START AN ANSWER ON A FRESH PAGE. 3. ALL QUESTIONS CARRY EQUAL MARKS, 4, QUESTION NUMBER ONE IS CUMPOLSORY. ANSWER ANY FOUR QUESTIONS OUT OF THE BALANCE. 1) Select the appropriate alternative out of the choices. There are five sub-questions, all are to be attempted. Each question carries two marks. (10) (a) Technology acquisition primarily depends on (i) Strategy of the company (ii) Product of the Company (iii) Cost (iv) All (b) When is in-house R&D preferred to outsourcing? «! (i) There is no other expertise outside (ii) Itis core competence of the company (iii) The development is integrated with Research (iv) All Vo(c) Technology is about (i) How to do things (ii) How things are done (iii) How to get things done (iv) None (d) Science is about (i) How to do things (ii) How things are done (iii) How to get things done (iv) None (e) Innovation is about (i) How to do things (ii) How things are done {iv) Doing entrepreneurship How to get things done 2) What is a decision— support system? How does a DSS differ from a traditional system? (10) 3) How can IT be used to help design an organization? Does technology have an impact beyond the organization, for example- on stock holders or customers? What kinds of effects occur and what problems are created for these groups. (10) 4) Explain’ () Technology pricing (i) Technology licensing (10) 5) What are the main points to look out for while entering into a technology or product licensing agreement with a company if you are the licensor? Discuss the risks involved and the mitigation strategy? (10) 6) What are the factors affecting the technology acquisition decision in a firm? Explain with David Ford's Matrix. (10) al _5/f