Standard 1: Objective 1

Hospitality Industry: Businesses associated with

food/service management or lodging.

Includes:
Hotels, motels, inns
Bed and Breakfasts
Casinos
Restaurants
Catering

 Businesses associated with travel and

transportation.

 Service: an intangible task

that is performed for a

customer in exchange for
money (Example: A bell man
taking luggage to a room)

Perishability: the idea that a

product can cease to exist or

become unusable in a limited
time period. (Example: the
loss of a sale from a hotel
room or an airline seat cant
ever be recovered)

 Intangibility: Things that

cannot be touched.
(Example: Memories or
experiences)
Changeability: Something
that is subject to adjustment
or change (Example:
Perception can change based
on experiences)

 Products can be goods

or services.
GOODS: Physical
products, such as a meal
SERVICES:
Entertainment with
your meal

 Hospitality comes from the Latin word hospes,

which means guest, visitor, or one who provides

lodging for a guest or visitor.
1700s: The concept of a formal restaurant began in
Europe with French chefs settling throughout the
area.
1800s: Fine eating-and-drinking establishments
were throughout the world. Hotels were just
beginning. Cesar Ritz and Conrad Hilton started
luxury accommodations.

The Pineapple Symbol: Early explorers brought

pineapples back from their travels. Upon their
return, they would display a sign with a pineapple on
it to let friends know they were back and welcoming
guests. The pineapple sign is now the international
symbol of hospitality.

 The word travel comes from the French word

travail, which means work. Anciently, travelers

were migrating in search of shelter and food.
Greek and Roman Empires saw more travel. Locals
would serve as guides to political and wealthy
travelers. Many people traveled for religious
purposes, such as a pilgrimage to the Holy Land.

 Renaissance : Ocean Exploration took place,

funded by royal courts.

Grand Tour: a 2-to-5 year travel experience for the
sons of the wealthy to study language, culture, and
history to complete their education.

 1800s: Rail service was available to tourists to travel

across countries and continents.

1900s: Cars were mass produced and highways
were constructed, enabling more people to go more
places.

 Travel is available:
Airplane
Ship
Car

Train
How do you travel?

 Safety
Food service regulations, security, passport and

identification cards, keyless locks

Diversity
Women and minorities
Ecology
Ecotourism is a branch of tourism
encompassing adventure tourism and
sustainable development of regions for future
generations.

 Markets

Market Segments are groups of consumers

categorized by specific characteristics to create a

target market.
Spas, Gaming, Time Shares
Convenience
Take out, 24-hour service, casual atmosphere,
express check-in and check-out, internet

 Hotels, restaurants, facilities, vendors, and

destinations host web sites to entice customers

Book reservations over the internet
Businesses offer discounts to those who use the
internet to book travel or make reservation, as it
save the company time and money, because of less
staff.

 Internet Access
Available at airports,

hotels, and
restaurants.
Some airlines also
provide internet
access.

 Businesses gather information about customers

through reservations and other means. They can

use this information to predict future sales, plan
menus, plan promotions, and develop better guest
communications.