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PEST Analysis

Political factors include:


Legislation
Political influences
Changes in government & policy

Economical factors include:


Inflation rate

Interest rates
Employment/unemployment
Trade deficits

Public spending/borrowing

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PEST Analysis Continued

Social factors include:

Technological factors include:

Consumer attitudes.

Impact of internet.

Consumer interests.

Changes in packaging technology.

Consumer opinions.

Technological developments that can


have an impact on the mix.

Population growth

Consumer wealth

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