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  • A) Secondary Research

    Загружено:

    Mazhar Iqbal
    12 просмотров1 страница
    This document outlines the steps for conducting brand research and developing a branding strategy. It involves secondary research on the brand, its environment, competitors and current strategy. Primary research includes a survey, data analysis and measuring brand equity. The recommended strategy integrates both research types to propose growing brand equity and next steps for the brand.

    Исходное описание:

    Brand Audit Contents

    Оригинальное название

    Brand Audit

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    © © All Rights Reserved

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    This document outlines the steps for conducting brand research and developing a branding strategy. It involves secondary research on the brand, its environment, competitors and current strategy. Primary research includes a survey, data analysis and measuring brand equity. The recommended strategy integrates both research types to propose growing brand equity and next steps for the brand.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    12 просмотров1 страница

    A) Secondary Research

    Загружено:

    Mazhar Iqbal
    This document outlines the steps for conducting brand research and developing a branding strategy. It involves secondary research on the brand, its environment, competitors and current strategy. Primary research includes a survey, data analysis and measuring brand equity. The recommended strategy integrates both research types to propose growing brand equity and next steps for the brand.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    A) Secondary Research

    Brand Introduction
    PEST Analysis
    Competition
    SWOT Analysis
    Current Marketing Strategy

    B) Primary Research

    Conducting Brand Tracking Survey


    Analyzing Data
    Compiling Results
    Measuring Brand Equity

    C) Recommended Branding Strategy

    Integrating secondary and primary research findings to come up with recommended branding strategy and
    propose potential next steps for the brand.
    How to grow brand equity for the consumers.

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