Objectives of online

communication

Definition of the online

communication
Online communication is a form of
communication, using the various channels
available on the Internet to communicate
and interact online to relay a message to a
targeted audience.

online communication tools

Communication tools handle the
capturing, storing, presenting and
communicating the information, usually
written but increasingly including audio
and video as well. Interactive tools
handle mediated interactions between a
pair or group of users. They focus on
establishing and maintaining a connection
among users, facilitating the mechanics
of conversation and talk.

Online Communications Objectives

To create awareness
To generate interest
To disseminate information
To create an image
To create a strong brand
To stimulate trial