BFT337 International Marketing

Full Semester Group Assignment 20%

Requirement
1.

Students are required to form a group of 6 members. The group members MUST BE either
multi-national OR multi-racial.

2.

The group should choose a country and a product OR service that is not currently found in
the targeted country.

3.

Conduct a market research/analysis of the targeted country on the following areas:

a. Economic environment
b. Social & cultural environment
c. Political & legal environment
d. Market potential market size, target market segment & size, consumer behavior and
SWOT analysis

4.

Develop the global marketing mix strategies (4Ps) to market the product OR service in
the targeted country.

5.

Prepare a 1-minute commercial advertisement (video or live) for presentation in class.

6.

Report guidelines:
a.

b.

Cover page:
i. Title of the assignment
ii. Course name and code
iii. Group members name and matrix number
iv. Lecturers name : Mohd Rosli Abdul Ghani
th
v. Date of submission: 15 December 2014 (Monday)
Second Page Table of contribution and task assigned to each member:
No.

Content/
Contribution

Name

Matrix No.

Signature

1
2
c.
d.
e.
f.

No. of Pages: 30 40 pages (not including charts, tables, graphs, figures, photos etc.,
if any).
Font type/size : Times New Roman / 12
Line Spacing: 1.5
Citations and references style: American Psychology Association (APA) Format

Thank you.
Notes:
1. Plagiarism is a SERIOUS CRIME for this academic assignment!
2. LATE SUBMISSION WILL NOT BE ENTERTAINED.