@ The Waldron Company

Holly Langton
Nosheen Hamid
Ali Aydoudu
Christian Kinservik
Mike Backora

Businesses of all kinds are

affected by social media
including yours.

Having a social media policy is

a smart business decision.

 Risks and benefits

Defining an ethical social media policy
Information about the Waldron Companys social media policy
Implementation of the new social media policy

Risks
Company integrity and confidentiality
Employee productivity losses
Companys reputation

Benefits
Protect companys information
Productivity increases

Informed employees

Understanding recent rulings

dealing with social media.
Hispanics United
Arizona Daily Star

SOCIAL MEDIA MISHAPS

Fired? Not fired?

SOCIAL MEDIA MISHAPS

Fired? Not fired?

Hired? Not hired

More Than Rules-- A Strategy

Confidentiality, what information should never be disclosed

Disciplinary actions (if needed)

Training

Defining social media

What you should do?

What you should never disclose?

What could happen if you ignore or forget the guidelines?

In today's world, social media effects almost everybody, and people have different
views on the role and importance of social media. These differing views can make
implementing an effective social media police difficult. To help the process of change,
the Kotter model of implementing change will be used (Kotter, 2012).
.

Dr. John Kotter has been teaching at Harvard Business school for
over 30 and has written 18 books on the subject.

1.

Establish a sense of urgency

2.

Creating the guiding coalition

3.

Developing a change vision

4.

Communicating the vision for buy-in

5.

Empowering broad-based action

6.

Generating short-term wins

7.

Never let up

8.

Incorporating changes into the culture

 Social media usage

Social media policies protect employees and the organization
Social media policies mitigate potential ethical problems

Social media policies reinforce a companys ethics

Stay Informed
Social media policies inform

Works Cited
Slide 2
Social Media. Retrieved Mar. 15, 2013 from: http://edudemic.com/2013/02/how-students-benefit-from-using-socialmedia/
Slide 5
Social Media. Retrieved Mar. 15, 2013 from: http://www.nytimes.com/2013/01/22/technology/employers-social-mediapolicies-come-under-regulatory-scrutiny.html?pagewanted=all&_r=0
Slide 6 - Left
Womens Retailer. CEO. Retrieved Mar. 15, 2013 from: http://www.dailymail.co.uk/news/article-2144418/Gene-MorphisRetail-CFO-fired-writing-company-social-media.html
Slide 6 - Right
Halloween Party. Retrieved Mar 15, 2013 from: Jdeikin, D. (2013, February 13) Geek Nation. Retrieved from http://www.
geeknation.com/blog/10-facebook-posts-that-got-people-fired/

Works Cited
Slide 7 - Left
High School Instructor. Retrieved Mar. 5 2013 from: http://www.geeknation.com/blog/10- facebook-posts-that-gotpeople-fired/
Slide 7 - Right
Cisco Employee facebook. Retrieved Mar. 5, 2013 from: http://www.geeknation.com/blog/10-facebook-posts-that-gotpeople-fired/
Slide 10
Kotter, J. (2012). The 8 step process for leading change. Retrieved from http://www.kotterinternational.com/ourprinciples/changesteps
Slide 11
Kotter, J. (2012). The 8 step process for leading change. Retrieved from http://www.kotterinternational.com/ourprinciples/changesteps

(2009). Kotters 8step model. (2009). [Web Graphic].Retrieved from http://blogs.ubc.ca/etec530leadingchange

/learning-topics/kotters-model/
Slide 13
Clock. Retrieved Mar 5, 2013 from: http://edudemic.com/2013/02/how-students-benefit-from-usingsocial-media/