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EVOLUTION AND
MOVEMENT OF FASHION
2.02 Summarize the movement and
acceptance of fashion.
Fashion movement:
Ongoing change in what is
considered fashionable.
Fashion: The styles that
are accepted and used by
a particular group of
people at a given time.
Trickle-across theory
Trickle-down theory
(Downward flow
theory): The
assumption that
fashion trends start
among the upper class
or fashion leaders
and move down to the
masses or fashion
followers.
Trickle-down theory
Worlds oldest and most accepted fashion
theory
Asserts that fashions are accepted by people
of lower socioeconomic income levels only
after they have been worn by people of
upper socioeconomic income levels
These styles are seen on high-fashion
runways.
Jackie Kennedys pillbox hat, Barbara Bushs
pearls, Nancy Reagans red, Hillary Clintons
pantsuits in the office
Trickle-up theory
(Upward flow
theory): The
assumption that
fashion trends start
among the young or
lower income groups
and move upward to
older or higher
income groups.
Trickle-up theory
Style originates with
the lower class and
gains approval by
upper class or the
fashion elite.
Ripped jeans,
leather jackets
Trickle-across
theory (Horizontal
flow theory): The
assumption that
fashion moves
horizontally
through groups at
similar social levels
from fashion
leaders to
followers.
Trickle-across theory
Members of each social group look at the
leaders of their own group for fashion trends.
A leader within each class influences peers or
a leader of one group affects the other group
members.
Example: Designer fashions are copied quickly
for mass production, providing similar styles at
most price ranges. However, they dont
become popular until the fashion leaders of
each group have accepted them.
(cont.)
Introduction
Rise
Peak
Decline
Obsolescence
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