No.

of units
Average retail price
manufacturing cost
Profit margin
advertisement
No. of regions
Wholesalers margin
distributors margin
retailers margin
slotting fee
No. of SKUs

Option 1
Option 2
Option 3
supermarket supermarket natural foods
35000000
5500000
1800000
0.74
2.7
3.35
0.31
0.99
1.15
0.43
1.71
2.2
1200000
120000
250000
2
4
4
0
0
7%
15%
15%
9%
27%
27%
35%
10000
10000
0
6
4 2 multipacks

INCOME STATEMENT

Option 1

Revenue
Manufacturing cost
Gross Profit
Marketing Expenses
SG&A
Slotting fee
broker fees
trade promotions
complmentary exp
Net profit
Profit %

Option 2

4172000
6908000
10850000
5445000
-6678000
1463000
2400000
0
320000
280000
1200000
2560000
166880
276320
3480000
4096000
0
0
-14244880
-5749320
-341.4400767 -83.22698321

Option 3
3174300
2070000
1104300
250000
0
0
126972
0
79357.5
647970.5
20.41302019

avg retail price

wholesaler
distributors
retailers
manufacturing cost
manufacturing margin

0.74

2.7

0.111
0.1998
0.31
0.1192

0.405
0.729
0.31
1.256

3.5
0.0805
0.1035
0.4025
1.15
1.7635

opt 1

opt 2

trade promotions
total
promo per prd
promo per yr

82500 north east

135000 west
217500
4
4
16
3480000

avg tade promo

no of super mkts

8000
64
512000

promo per prd

promo prd pr yr

4
2
8
4096000

total cost of promo

No. of units
Average retail price
manufacturing cost
Profit margin
advertisement
No. of regions
Wholesalers margin
distributors margin
retailers margin
slotting fee
No. of SKUs

Option 1
Option 2 Option 3
supermarket supermarket
natural foods
35000000 5500000 1800000
0.74
2.7
3.35
0.31
0.99
1.15
0.43
1.71
2.2
1200000
120000
250000
2
4
4
0
0
7%
15%
15%
9%
27%
27%
35%
10000
10000
0
6
4 2 multipacks

Revenue
Manufacturing cost
Gross Profit
Marketing Expenses
SG&A
Wholesalers margin
Distributors margin
Retailers margin
Slotting fee
broker fees
trade promotions
complmentary exp
Net profit
Profit %

25900000 14850000 6030000

10850000 5445000 2070000
15050000 9405000 3960000
2400000
0
250000
320000
280000
0
0
0
422100
3885000 2227500
542700
6993000 4009500 2110500
1200000 2560000
0
1036000
594000
241200
3480000 4096000
0
0
0
150750
-4264000 -4362000
242750
-16.46332 -29.3737 4.025705

opt 1

trade promotions
total
promo per prd
promo per yr

opt 2

82500 north east

135000 west
217500
4
4
16
3480000

avg tade promo

no of super mkts

8000
64
512000

promo per prd

promo prd pr yr

4
2
8
4096000

total cost of promo