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TARGET MARKET

Geographic

All over Indonesia

Demographic

Psychographic

Man and Woman


> 24
SES A, B,C
Housewife, Student

Dynamic and
modern Housewife
who like to stay at
the house and loves
to cook and served
the best in taste

TARGET MARKET

Geographic
All over Indonesia

Demographic

Psychographic

Man and Woman


> 20
SES A, B,C
Housewife, Student

Dynamic and
modern
Housewife/Student
who loves spend
time to travel and
food enthusiast

CONSUMERS TALK
I choose BANGO because it
doesnt consists MSG
(Monosodium Glutamate) which
is healthier..

I choose
because it
is not as sweet as the
other sweet soy sauce
My family always using
in such a loong time

BANGO is more
compatible to be fitted on
any dishes or even a as
dipping sauce..

SELLER SAID..

FOOD TRADERS PREFERED TO BUY BANGO.

CONSUMERS USED TO LOOK FOR BANGO


ABC IS CHEAPER THAN BANGO, BUT IT DEPENDS ON THE CONSUMERS
NEEDS

IF BANGO IS OUT OF STOCK THEN CONSUMERS WILL GO TO THE ABC OR

SEDAAP..

VOLUME OF LOCAL SALES


(data per October 2014)
EAST YOGYAKARTA

NORTH YOGYAKARTA

28 UNITS PER OCTOBER

26 UNITS PER OCTOBER

50 UNITS PER OCTOBER

12 UNITS PER OCTOBER

127 units
WEST YOGYAKARTA

78 units
SOUTH YOGYAKARTA

29 UNITS PER OCTOBER

30 UNITS PER OCTOBER

20 UNITS PER OCTOBER

10 UNITS PER OCTOBER