Walt Disney

The Disney Corporation

By Maria Presper

Walt Disney
Born December 5, 1901
October 1914, Walt Disney and Walt Pfeiffer
decide to launch a career in entertainment
By 1916 their act was called the Two Walts
Boys from Benton School
December 1st, 1918, while in France he
decides to resume sketching cartoons to
publish
February 1920, Walt Disney discovers his love
for animation

Walt Disney
July 1923, Disney decides to pursue animation in
Hollywood
July 1927, Disneys character, Oswald, becomes
majorly popular
Stores started carrying Oswald Candy Bars,
Oswald Stencil Sets and Oswald buttons.
March 1928, after the fallout of Oswald, Disney
comes up with a new character, Mickey Mouse
Walt Disney died December 15th, 1966, at the age
of 65
http://www.waltdisney.org/timeline

It all started with a mouse

October 16th, 1923 the Walt Disney Company is
founded
Steamboat Willie, the first Mickey Mouse Cartoon is
aired November 0f 1928
April 2nd, 1940 Walt Disney Productions issues its
first stock
October 1st, 1949 the Walt Disney Music Company is
formed
July 17th, 1955, Disneyland, the first Disney theme
park is opened
October 1st, 1971, Walt Disney World opens
March 22nd, 1975, Walt Disney World Village (now
known as Walt Disney World MarketPlace) opens
http://thewaltdisneycompany.com/about-disney/disney-history/1990-01-01--

It all started with a Mouse

April 15th, 1983, Tokyo Disneyland opens, which is
the first international park
April 18th, 1983, Disney Channel airs
March 28th, 1987, the first Disney Store opens
April 12th, 1992, Euro Disneyland (now know as
Disneyland Paris) opens, first European park
April 18th, 1994, Beauty and the Beast opens on
Broadway, the first Disney Broadway show
December 5th, 1994, Disney Interactive is formed
(develop, market, and distribute electronic games)
http://thewaltdisneycompany.com/about-disney/disney-history/1990-01-01--199912-31

 Magic Kingdom

The Parks

Number of annual visitors: 18,588,000

Price of single day ticket nowadays is $99.00
Most costly park to visit
Price of ticket on opening day 1971 was $3.50

Epcot
Number of annual visitors: 11,229,000
Soon to house the new Frozen themed ride in 2016

Animal Kingdom
Number of annual visitors: 10,198,000
Newest of all the parks (arguably the most costly to build)

Hollywood Studios
Number of annual visitors: 10,110,000
Single day ticket price: $95.00 (same as Animal Kingdom &
Epcot)
http://www.businessweek.com/articles/2014-02-25/disneys-magic-kingdom-nears-100-tickets-and-the-crowdskeep-coming
http://www.disneybythenumbers.com/wdw/magickingdom.html
http://www.travelandleisure.com/articles/worlds-most-visited-tourist-attractions/25

The Parks
Disneyland
Number of annual visitors: 16,202,000

Disneys California Adventure

Number of annual visitors: 8,514,000

The Parks Overall

Total attraction visitors: 132.5 million
Overall revenue: $3.7 billion
Disney World
Annual income (2013): 2.2 billion
Booking rates for hotels (2013): up 5% over the last year

Disneyland
Annual income (2013): 1.5 billion
http://www.forbes.com/sites/samanthasharf/2013/11/07/disney-parks-lift-profit-revenue-pastestimates/
http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-disneys-2-2-billion-theme-parkprofits/

Parks Globally
Disneyland Park, Tokyo
Number of annual Visitors: 17,214,000
Annual income:

Disneyland Park, France

Number of annual visitors: 10,430,000
Attendance has grown by 2.5 million in the last 10 years

Annual income (2013): $85.7 million

One of the most visited locations in Europe

Disneyland, Hong Kong

Number of annual visitors: 7,400,000
Smallest of all Disneylands
The park size has increased by 25% in the last three years,
accommodating for more visitors and attractions
http://www.forbes.com/2007/12/18/hongkong-disneyland-visitors-markets-equitycx_vk_1218markets02.html
http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-disneys-2-2-billion-themepark-profits/3/
http://www.travelandleisure.com/articles/worlds-most-visited-tourist-attractions/31

Parks Globally
Overall Effect:
50 billion of added value to the French economy has
been generated by Disneyland Paris
Between 1992 and 2011 an average of 55,000 direct and
indirect permanent jobs were created by Disneyland
Paris
For all the international parks, there has been an increase in
jobs and overall income for the hosting country

http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-disneys2-2-billion-theme-park-profits/3/

The Movies
Disney does not only make animated films, though they are the most
popular among children, some of their live action films bring in the
largest profit.
The Avengers
Most successful live action film: $1.51 billion
Highest grossing super hero movie
Pirates of the Caribbean
Most popular series
2003: $654 million, 2006: $1.07 billion, 2007: $960 million,
2011: $1.04 billion
Frozen
Most successful animation film: $1.27 billion
Merchandise was so popular stores had to set a limit on how
many items you could purchase
http://www.therichest.com/business/top-10-most-profitable-walt-disney-movies/
http://www.forbes.com/sites/greatspeculations/2014/09/19/disney-to-bring-frozen-attraction-to-the-waltdisney-world-resort/

The Movies
Moana
Set to premiere November 23rd, 2016
Next upcoming Disney princess movie

Finding Dory
Set to premiere June 17th, 2016
Sequel to blockbuster Finding Nemo

Avengers: Age of Ultron

Set to premiere May 1st, 2015
Sequel to Disneys most successful live action movie
http://marvel.com/movies
http://www.disneyanimation.com/projects/moana
http://www.imdb.com/title/tt2277860/?ref_=tt_rec_tt

On the drawing Board

Frozen attraction
Set to open in 2016
Will be set in Disney Worlds Epcot

Disneyland Shanghai
Set to open in 2015
Estimated $4 billion dollar project
http://www.forbes.com/sites/kenrapoza/2011/03/09/shanghai-reveals-newdisneyland-blueprints-for-first-time/
http://www.foxnews.com/travel/2014/09/16/frozen-getting-its-own-disneyworld-attraction/

Bibliography
http://www.waltdisney.org/timeline
http://thewaltdisneycompany.com/about-disney/disneyhistory/1990-01-01--1999-12-31
http://www.businessweek.com/articles/2014-0225/disneys-magic-kingdom-nears-100-tickets-and-thecrowds-keep-coming
http://www.disneybythenumbers.com/wdw/magickingd
om.html
http://www.travelandleisure.com/articles/worlds-mostvisited-tourist-attractions/25
http://www.forbes.com/sites/samanthasharf/2013/11/07/
disney-parks-lift-profit-revenue-past-estimates/
http://www.forbes.com/sites/csylt/2014/07/14/thesecrets-behind-disneys-2-2-billion-theme-park-profits/

Bibliography
http://www.forbes.com/2007/12/18/hongkong-disneylandvisitors-markets-equity-cx_vk_1218markets02.html
http://www.therichest.com/business/top-10-mostprofitable-walt-disney-movies/
http://www.forbes.com/sites/greatspeculations/2014/09/19
/disney-to-bring-frozen-attraction-to-the-walt-disneyworld-resort/
http://marvel.com/movies
http://www.disneyanimation.com/projects/moana
http://www.imdb.com/title/tt2277860/?ref_=tt_rec_tt
http://www.foxnews.com/travel/2014/09/16/frozengetting-its-own-disney-world-attraction/