SWOT & TOWS Analysis

Prepared For: Dr Amir Raslan Abu Bakar

MGT 6263 - Management Policy & Corporate Strategy
Group Members:
Mohd Khair Azizi Bin Daud
Ahmed Sheikh Omar
Haniff Akbar
Isa Johari

G 1311855
G 1419433
G 1327241
G 1217531

Introduction

The objective of this study is to discuss

SWOT Analysis and TOWS Matrix

The presentation will:

Explain SWOT Analysis
Explain TOWS Matrix
Example on TOWS Matrix (using Toyota)

SWOT Analysis
A SWOT analysis (alternatively SWOT matrix) is a

structured planning method used to evaluate the

strengths, weaknesses, opportunities and threats
involved in a project or in a business venture.

Example : SWOT Analysis

Strength

Weakness

Eg: (I have..) Strong

Brand

Eg: (I need to improve

my..) High Production cost

SWOT
Opportunities

Threats

Eg: (There is..)

Government Assistance

Eg: (There is..) growing

competition

TOWS Matrix

TOWS Analysis is a variant of SWOT Analysis.

By analyzing the external environment (threats and opportunities), and
your internal environment (weaknesses and strengths), you can use these
techniques to think about the strategy of your whole organization, a
department, team, process, a marketing campaign, or even your own
skills and experience.

S-O

W-O

S-T

W-T

Example: TOWS Matrix of Toyota

Conclusion

The presentation have covered:

Explanation of SWOT Analysis
Explanation of TOWS Matrix
Example on TOWS Matrix (using Toyota)

Thank you..