Академический Документы
Профессиональный Документы
Культура Документы
HOTTING UP
PREPARED BY:
Group 8
ABHISHEK.BANSAL
RAGHAVENDRA MISKIN
KRITIKA PRABHAKAR
SURAJIT GOGOI
NIRAJ R
VAIBHAV MISRA
OVERVIEW OF THE INDIAN COFFEE INDUSTRY
coffee
Lifestyle
by 2010
Barista
650 million.
bars in India.
on a particular product.
ü Strategic tie-ups.
Café Coffee Day
ü Started in 1996.
ü
QWIKY'S
ü Started in 1999.
Opportunities:- Threats:-
Expanding coffee market Imitation products
Unrestricted operating hours (MVU) Entry of Foreign players like Georgia,
Other markets (domestic and coin Starbucks
vending) Large unorganized market
Scope for innovation in existing market.
Large Untapped Market
Tie-ups with other companies for
promotion
Café Coffee Day
SWOT Analysis
STRENGTH:
Quality Products.
India's largest retail chain of cafes.
In house sourcing of coffee beans.
RS.300 crores ISO 9002 certified company.
WEAKNESS
Price of Products.
Presence is negligible in small cities.
Limited Target Audience.
Follow the competitor strategy
THREATS :
Barista.
Foreign competitors are ready to
launch.
Local coffee vendors.
Opportunities Threats
● Expansion into retail operations ● Competition (restaurants, street carts,
● Technological advances supermarkets, other coffee shops, other
● New distribution channels (delivery) caffeine based products)
● New products ● Coffee price volatility in developing
● Distribution agreements countries
● Brand extension ● Consumer trends toward more healthy ways
● Emerging international markets and away from caffeine
● Continued domestic expansion/domination ● Alienation of younger, domestic market
of segment segments
SWOT OF
QWIKY’S
Strengths –
Positioned as a “fun” brand
Perceived as a premium brand
High quality
Weakness
Real-estate based pricing
Low availability
Low marketing communication
Oppurtunities
Expand into other territories
Sell Qwiky’s merchandise
Offer more food items
Threats
International players
Other established players
• QUESTION NO 1
Barista’s Stratergies
habit
ü Branded merchandising
ü Informal ambience
ü Cool hang out for college crowd and
teenagers
ü Revamp in 2001
ü “A lot can happen over coffee”
ü Café jockey
ü Main target – commercial and residential
clusters in metros
ü Also targeted corporate houses, mall,
airport
QWIKY’S STRATEGIES
common in India
ü High potential
Barista
wives
comfortable
plans in India.