KFC Questionnaire

1. Gender?

2. Age?

3. Race?

4. Occupation

5. Monthly income/ allowance

6.If you want to have a meal with your friends or family,will KFC come to your mind?

1
7.Which fast food restaurant(s) do you visit most frequently?
1.KFC
2.Wendys
3.A'&'W
4.Pizza Hut
5.McDonalds
6.Burger King
7.Dominos
8.Others. Please specify____________________
8.What type of the promotion you think is using by KFC to increase the rate of profit?
1.Wow starting@25
2.Lunch meals@65
3.Chicken rice bowl@95

4. Share a bucket
5.Group meal
9.What time of the day do you prefer to eat at KFC?
1.Breakfast
2.Lunch
3.Dinner
4.Desser
5.Snack
10.Which type of KFC promotional advertising attracts your attention?
1.Internet
2.Newspapers
3.Billboards
4.Posters
5.Magazines
6.TV
9.What time of the day do you prefer to eat at KFC?
1.Breakfast
2.Lunch
3.Dinner
4.DIPS
5.Twisters

10.Which type of KFC promotional advertising attracts your attention?

11.Does the KFC advertising influence you?

Yes
No
12.Does the promotion that 25% off on KFC dips bucket offered by KFC attracts you to buy more?
Yes
No
13.Whats the main reason(s) for you to patronize KFC?
1.The delicious foods

2.Offers provided
3.The convenience to find a chain restaurant
4.The affordable price
5.The gift
6.The availability of Wi-Fi
7.Others, please specify_____________________________________
14.How much do you usually spent on one meal in KFC?
1.Rs:100
2.Rs:100-200
3.Rs:200-300
4.Rs:300-400
5.Above 400
15.If you chose KFC, which aspect attracts you?*
1.Advertising
2.Taste
3.Environment
4.Respect to the customers
5.Offers

16.What is your view about KFC?

1.Have new good packaging for new product
2.Have Excellent Advertising
3.Good taste
4.Speedy service
5.Crispy Food
18.As you are the regular customer to KFC,what do you think is the level of satisfaction for you?
1. Very poor
2. Poor
3. Good
4. Very good
5. Excellent
19.Please rate your level of agreement with the following statements:*
SD(Strongly
D(Disagree)
Disagree)
1. It is convenient and easy to buy a meal in

A(Agree)

SA(Strongly
Agree)

KFC
2. KFC has good quality of food.
3. KFC had good service with customer.
4.KFC is considered as a meal .
5. I believe KFC deserves my loyalty
6. Does KFC provide good service for
customers
7. Does KFC has good promotional plans
8. KFC provides good value-for-money
9. I would not recommend KFC to others
20.What factors do you consider important when visiting KFC?
Not Important
1. Product assortment
2. Price
3. Food quality
4. Discounts / coupons
5. Taste
6. Waiting time
7. Distance to KFC

Important

Very
Important