Environmental Management:

Readings and Cases

Edited by Michael V. Russo

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Part 1
Perspectives on the
Environmental Challenge

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Reading 1
Beyond Greening: Strategies for a
Sustainable World
Stuart L. Hart

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Ecological Footprints

Source: Donella Meadows, Our Footprints Are Treading Too Much Earth, Charleston (S.C.) Gazette,
April 1, 1996.

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Major Challenges to Sustainability

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Total Environmental Burden

EB = P x A x T
Where:
EB
P
A
T

=
=
=
=

Environmental Burden
Population
Affluence
Technology

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The Sustainability Portfolio

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Building Sustainable Business Strategies

Megacities

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Reading 2
Building a New Economy
Lester R. Brown and
Jennifer Mitchell

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Three Key Environmental Issues

The worlds population continues to grow
The United Nations estimates that world population
with grow from 5.8 billion to 9.4 billion by 2050

Global demand for food, water and other

natural resources is rising
Currently, most natural systems are under stress

The earths climate is changing

Evidence exists that a significant amount of the
increase in temperature since the industrial revolution
is caused by human economic activity
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10

Sixteen Countries With

Zero Population Growth, 1997
Country
Belarus
Belgium
Czech Republic
France
Germany
Greece
Hungary
Italy
Japan
Netherlands
Poland
Romania
Russia
Spain
Ukraine
United Kingdom

Annual Rate of Natural

Increase (%)
-0.1
0.1
-0.1
0.2
-0.2
0.1
-0.4
0
0.2
0.4
0.2
-0.3
-0.6
-0.1
-0.4
0.2

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Midyear Population
(million)
10.4
10.2
10.3
58.6
82.0
10.6
10.3
56.8
125.7
15.6
38.6
22.5
147.3
39.1
50.4
57.6
11