To perform a field study for Channel Management in Unorganized and Modern Trade .

To study the channel management principles and dynamics in distribution of Fast

Moving Consumer Good items in traditional channel, both organized and unorganize
d, and modern trade in Odisha region, particularly with respect to Bhubaneswar.
The most essential part of any research is its methodology. In our field study,
we conducted primary research to analyze the channel management and understand t
he distribution channel relationships.
We visited each of the following primary research points:
1.
Two Amul Scooping Ice Cream Parlour Franchisee
2.
One Distributor of Amul Products
3.
One Retail Chain(Modern Trade) store
4.
One Unorganized retail store
4.
Two Ice-Cream Competitor store
APOs/Scooping Parlours/Cafes/GRB Parlours Consumer offers from 15th October to 3
1st December 2014 across India
Delhi Zone (Includes Punjab, Haryana, J&K, UP, Uttarakhand & Himachal Pradesh ma
rkets)
Chennai Zone (Includes Kerala, Tamilnadu, Karnataka, Andhra Pradesh and Calicut
markets)
Kolkata Zone (Includes West Bengal, Orissa, Jharkhand and Bihar markets)
Guwahati Zone (Includes Assam, Meghalaya, Nagalend, Arunachal Pradesh, Mizoram,
Tripura & Manipur)
Mumbai Zone (Includes Maharashtra and Goa markets)
Ahmedabad Zone (Includes Gujarat, Rajasthan, Madhya Pradesh and Chhattisgarh mar
kets)
Kolkata Zone:
Sr.No Product Pack
1
Shrikhand
2
Mitahi mate
3
Amul Lite
4.
Gulabjamun
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Scheme
500g
Rs.5 off
200g Tin
Rs.5 off
100/200/500g
Rs.2/5/10 off
500g/1kg
Rs.5/10 off

E-Commerce
www.aaramshop.com
http://www.zopnow.com/
http://www.gopeppers.com/amul
http://www.naturesbasket.co.in/