Table of Contents:

Birth of Jollibee

Market Structure

Current Status

1975

1978

1979

1980

1982

1984

Jolibe
Jolly
Bee

500
1985

1986

1987

1989

1993

1994

2005

2006

2010

100
1995

1996

1999

OLIGOPOLY

Few dominating firms and have power to set prices

Interdependence

Presence of barrier to entry: economies scale & legal

barriers

Number of Franchises: 852

Population Served: 1.5 million daily
Number of employees: 32,000

 http://aldenpre.wordpress.com/2011/07/18/jollibee-company-and-brief-history/
http://libbyaanoosterr.wikispaces.com/Jollibee%27s+-+An+Oligopoly.
http://www.philstar.com/business-usual/61648/jollibee-building-filipino-multinational-brand