Cu chuyn Microsoft bo hiu s suy tn ca nhng ch c quyn

Nhng n o trn cc din n cng ngh v quyt nh t b v tr CEO Microsoft

ca Steve Ballmer ri cng qua i, nhng s sp ca ch c quyn c
bo trc v s l bi hc v gi cho mi doanh nghip.

Nhng khonh khc kh qun v CEO Microsoft

Windows 8 khng cu ni Microsoft v Steve Ballmer thi PC i vo suy thoi. nh: AFP
T cui th k trc cho n u nhng nm 2000 l giai on thnh vng ca ngnh
cng nghip my tnh, di s chi phi gn nh tuyt i ca Microsoft vi h iu hnh
Windows.
Gi tr th trng ca cng ty phn mm ln nht th gii tng nghn ln, t khong 600
triu USD khi nim yt vo nm 1986, ln giao ng quanh mc 600 t USD vo cui nm
1999. Thng 1/2000, nh sng lp Bill Gates yn tm gi t sn khu, chuyn giao chic
gh quyn lc CEO cho ngi bn ca mnh, Steve Ballmer.
Microsoft vo thi c v nh l Borg - mt i qun trong b phim ni ting Star Trek,
sn sng ng ha hay hy dit mi vt cn trn ng tin ca chng. M hnh kinh doanh
trn gi t nn tng cho n ng dng ca Microsoft b ln n l bp nght cnh tranh, a
hng vo v th c quyn.
iu k l l trong khi mi ngi u ch trch Microsoft th li khng ngn ngi dng sn
phm ca hng ny. Theo l t nhin, mt ngi mi mua PC s ci Windows bi v mi
ngi xung quanh u s dng Windows, nh th h d dng nhn c s gip t
bn b, ngi thn, ng nghip, pha bn hng v nhn vin h tr k thut. ng dng
cho Windows phong ph, p ng y mi nhu cu t vui chi, gii tr cho n lm vic.
Cc cng ty phn mm, cc nh sn xut phn cng u tp trung pht trin sn phm cho
PC, tm kim li nhun trong th gii ngi dng Windows ng o.

Thc t l, trong nhiu nm, Apple qu t tin vo cht lng my tnh Mac th s ng
ngi dng li la chn nhng chic PC c gi r hn, tin nng cp hn. Ti thi
Windows, ngi dng trung thnh vi Apple lun ch nho ngi dng PC Windows, h
cho rng bt k iu g Windows lm c th Mac chy Mac OS (gi l OS X) ca Apple c
th lm tt hn. iu c th c l, nhng Windows vn thng tr th trng my tnh c
nhn. V khi Apple cht nhn ra th qu mun.
Windows hin din khp ni d ngi dng khng ngt than phin tnh cnh c nh b mc
ti v chi ph qu nhiu cho bn quyn phn mm. Linux cng nhiu gii php phn mm
ngun m min ph c gii cng ngh nh gi cao nhng khng th to ra cuc cch
mng. C th gii b l thuc vo Microsoft, mi ti sn cng cng nh mm u b
Windows c mt trn hu ht PC tri cht.
n lt mnh, Microsoft mi m vi trn a PC khng nhn ra tm quan trng ca xu
hng thit b mi ang ni ln. Nm 2007, Ballmer ci nho chic iPhone ln u tin
c Apple gii thiu ra cng chng, cho rng khng c bt k c hi no cho sn phm
mi ca Apple tm kim th phn.
Trn nh thnh cng vi Windows, ngi khng l phn mm khng tnh to nhn
thy nhng du hiu thch thc ang n t chin binh Apple y dng kh nhiu nm tri
i tm nhng c hi mi. Cuc cch mng cng ngh trong lnh vc di ng vi iPhone,
iPad dn u cng o qun Android ng o trn ti qu nhanh b ri li pha sau
Microsoft cng th gii PC.
iu tr tru l v tr hin nay ca Apple trong mng thit b di ng c v ang lp li
trng hp Microsoft thi huy hong cng Windows. Sn phm ca Apple c cht lng
cao, nhng gi ngt ngng so vi rt nhiu i th. Du vy, nhng dng thit b i li
th ra i sm, ng dng cho iOS phong ph hn hn cc nn tng di ng khc, do ,
Apple tr thnh s la chn an ton ca rt nhiu ngi.
V th c quyn em li tin bc cho Microsoft, v h tm mi cch ngn cn s i mi.
Nhng hy dit s sng to ng ngha vi c quyn kh c th tn ti mi, v thi gian
cng ko di cng gy thit hi cho ngi tiu dng. iu ny ang ng cho trng hp
ca Microsoft, cng c th l vi Apple, Google, hay bt k cng ty no khc v sau.
Phan Chu

"V kh" c quyn mi ca Apple

Cp nht lc 08:27, Th T, 23/07/2014 (GMT+7)
Theo nhiu li n i, qu to khuyt c th s dng vt liu saphia tng hp sn xut iPhone 6
v ng h thng minh iWatch ca hng ny trong tng lai. Rt bn v chng xc, saphia tng hp
cng kh t tin. Tuy nhin, Apple d nh s ph bin vt liu ny trn th trng in thoi thng
minh.
V nu Apple s dng saphia sn xut siu phm mi iPhone 6 ca mnh? Cu hi ny khin c dn mng
xn xao trong mt vi thng gn y. Theo nhiu chuyn gia, cht liu saphia tng hp c th c trang b
khng ch cho nhng phin bn smartphone tng lai ca Apple m cn cho iWatch (ng h thng minh kt
ni). Tin n ny cng c khng nh qua nhng bng sng ch c cp php ca Apple cng nh qua
thng v u t nm ngoi vi gi hn na t USD vo GT Advanced Technologies (GTAT), mt cng ty M
chuyn sn xut saphia tng hp.

Vt liu ny l phin bn cng nghip ca qu. sn xut n, cng ty GTAT nung nng corundum trong l
nhit rt cao v p sut cng rt cao. Corundum l mt dng kt tinh ca xt nhm (Al2O3) vi mt t tp
cht gm st, titan v crm v l mt trong cc khong vt to . N cng l loi qu c cng ch sau kim
cng. Corundum c tm thy vi s lng ln trn tri t trong saphia l mt phin bn ca khong sn
c gi tr ny, c c trng bi cc tp cht to mu sc.
Cng ty GTAT s dng qu trnh Verneuil, t theo tn ca nh pht minh, mt nh bc hc ngi Php. Nm
1892, nh phn tch ha hc cc thnh phn ca , nh khoa hc ny thnh cng trong vic to ra saphia
tng hp. Vo giai on cui ca qu trnh ny, GTAT thu c mt qu bng saphia tng hp sau c th ct
n thnh tm theo kch thc m h mun.
Nu Apple t nim tin vo cht liu ny th l bi v n c nhng c tnh tng t v cu trc ging nh
t nhin. Trn thang Mohs dng o cng ca khong sn, saphia tng hp c nh gi 9/10, ging
nh t nhin, ch sau kim cng (xp hng 10/10). Do cng ca n nn saphia tng hp kh b v v
khng th b xc. Ch qung tng ng hoc kim cng mi c th lm hng mn hnh lm bng vt liu
ny. Nhng li th ny gii thch rng knh lm bng saphia tng hp c s dng trong ngnh cng nghip
sn xut ng h k t nm 1929.
Apple s dng vt liu ny cho nt Home ca siu phm iPhone 5S v ng knh ca camera. Nhng tin n
cho rng n c th c s dng cho nt Home v mn hnh ca iPhone 6 v ca ng h thng minh iWatch.
Sc nng ca nhng tin n cng tng sau khi xut hin video nguyn mu mn hnh cho iPhone 6 bng saphia
tng hp.
Vn t ra l knh bng saphia tng hp c chi ph sn xut rt t. Phi mt 30 USD so vi khong 3 USD
knh chng xc Gorilla Glass c sn xut bi Corning v knh ny c trang b cho hu ht cc dng in
thoi thng minh, trong c c iPhone. y cng l lp lun ca Corning ch ra im yu ca vt liu saphia:
vt liu ny nng hn v sng km hn so vi vt liu knh Gorilla Glass.
Nhng iu ny dng nh khng lm cho Apple bn tm khi hng ny la chn GTAT h tr qu trnh sn
xut cng nghip ca mnh. Vi s u t ca hng qu to, nm ngoi GTAT ch to ra mt l mi c kh
nng sn xut saphia khi lng ln hn v t tn km. Cng ty ny m bo thnh cng trong vic sn xut
tm saphia tng hp dy di 100 micro mt v h s sn xut mn hnh composite nh, cht lng tt v gi
c phi chng. V phn mnh, Apple c bng sng ch v c ch ph saphia tng hp ln mn hnh vi tc
nhanh ph hp vi tc sn xut ca iPhone.
Theo trang web chuyn ngnh The Verge, bc i chin lc ny s cho php Apple tiu chun ha sn
xut saphia tng hp, vt liu ny c th tr thnh tiu chun cho cc nh sn xut in thoi thng minh. T
nhn mnh c quyn tm thi trong lnh vc ny, tp on California ngn i th cnh tranh sao chp v i

trc h mt bc. Vi chin lc khai thc vt liu saphia tng hp cho iPhone 6, Apple c th gii thch ti
sao siu phm mi ca h c gi t hn cc phin bn trc ca n v khng nh v th ca mnh trong phn
khc smartphone cao cp. Cu tr li s c vo ma thu ti.