PADINI

Group Members:
Akmar Hadati Jasmi
Nur Hafizah Mohmad
Nor Haida Marzuki
Melissa Thing

THE HISTORY
Malaysia based
Began operations as Hwayo Garments Manufacturers Company (1971)
Entered industry in 1975 with flagship brand Padini
VINCCI was established to market ladies shoes, bags, belts, and other
accesories (1986)
MIKI, SEED, ROPE, P&Co, PADINI AUTHENTICS, PDI, Brands Outlet
were launched in the following decades
Exported to many asian countries (Australia, Brunei, Singapore,
Indonesia, etc)
First outlet was opened at 1 Utama in the mid of 2000s
Listed on the second board of Kuala Lumpur Stock Exchange (1995),
transferred to the main board of KLCI Bursa Malaysia in 2005

AWARDS
Listed in the list of Malaysia's 30 Most Valuable Brands in year 2007,
2008, and 2009
Gold Award in the Putra Brands Award Year 2010
Putra Most Promising Brand of the year at Putra Brand Awards (2012)
Winner of The Brand Laureate 2012 SMEs Bestbrands Awards

The Supply Chain of PADINI

Pull based Model of PADINI Using

Since PADINI is in Fashion industry

Know the trend of the year and future
Know the customers preference
Know the customers needs

5 RECOMMENDATION
REDUCTION IN
PRICE
PROMOTION AND
ADVERTISING

ONLINE SHOP

MEMBER CARD

IMPROVE ON
SIZE DESIGN

STRATEGIC RESOURCES

Using the power as market leadership to expand their business.

Placing more branches to cover loss of potential online customer

Padini is the endorsement brand for celebrity.

PADINIS STRENGTHS.

Leading brand .
Many retail outlets.
Market leadership.
Promising quality brands.
Products for all ages.

CAPABILITIES.
Strong brand portfolio that complement each other.

Strong foothold in the domestic market.

They have outsourcing manufacturing, boosting margins.