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Marketing & Sales

Marketing: What and how to sell

Selling: moving the product

The 4Ps & 4Cs


Marketing
Mix

Convenience
Place

Product

Customer
Solution

Price

Promotion

Customer
Cost

Communication

Product
Pricing
Place
Promotion
Process

Physical Evidence
People

Relationship Management
Image building
Advertisement
Product Innovation
Customer Centricity
After Sales Services

Customer Focus & Awareness


Competitive Environment
Technology
Transformation of Human Capital
Rural Marketing
Marketing & Services

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