MEDIA KIT 2015

TABLE OF CONTENTS

03

Mission

10

Advocate Exclusives

17

Print Rate Card

04

Principals

11

Advocate Video

18

Print Specifications

05

Contributors

12

Social

19

Digital Rate Card

06

Platforms & Reach

13

Mobile & Tablet

20

Digital Specifications

07

Demographics

14

Press

21

Digital Ad Units

08

Editorial Calendar

15

Email Marketing

22

Conditions of Sale

09

Features

16

Events

23

Company Information

MEDIA KIT 2015 02

MISSION

The Advocate is Americas leading source of gay and lesbian

news and information. By revealing and reflecting upon
every aspect of the LGBT experience, The Advocate defines
what it means to be gay today. Since 1967, The Advocate
has challenged conceptions, provoked conversations, and
propelled the global dialogue on LGBT issues.

MEDIA KIT 2015 03

PRINCIPALS

MATTHEW BREEN

JOE VALENTINO

Matthew Breen was named Editor in Chief of The Advocate in 2011.

Prior to this, Breen served as the brands executive editor for over two
years. Breen joined The Advocate after working as OUTs Executive
Editor, where he covered a wide variety of topics and oversaw the
front-of-book editorial, including the arts & entertainment, grooming,
style, health, and travel sections. He also spearheaded the publications
special issues: the annual Power 50, Hot List, and Out 100. Prior to
OUT, Breen was a freelance film critic, a programmer at the Austin Film
Festival and Los Angeles Film Festival, and a film publicist at Rogers &
Cowan and mPRm Public Relations.

Joe Valentino, Senior Vice President, has been with Here Media since
1998. Prior to being named Publisher of The Advocate, he served as
Vice President and Associate Publisher of both The Advocate and
OUT and as Publisher of HIV Plus. During his tenure, Valentino has
developed and nurtured client relationships that have been instrumental
in transitioning the company into an industry leader. As Publisher,
Valentino oversees the sales and advertising campaigns across the
multiple extensions of The Advocate brand, including its iconic print
publication, award-winning website, and newly launched mobile
news application.

MEDIA KIT 2015 04

NOTABLE CONTRIBUTORS

01

02

03

04

05

06

07

08

09

10

01

02

03

04

05

Don Lemon

JOSH KILMER-PURCELL

JILL GREENBERG

BENOIT DENIZET-LEWIS

ART STREIBER

journalist

WRITER

photographer

writer

photographer

Veteran news anchor and reporter,

currently headlining CNN Newsroom
during weekend prime-time

Acclaimed memoirist (I Am
Not Myself These Days), NPR
contributor, and star of The
Fabulous Beekman Boys on
Planet Green network

New York Magazine, Time,

Entertainment Weekly, Los Angeles
Magazine, Paper Magazine

The New York Times Magazine

contributor, author of America
Anonymous: Eight Addicts in
Search of a Life and American
Voyeur: Dispatches From the
Far Reaches of Modern Life

Rolling Stone, Town & Country,

Vanity Fair, Esquire, Newsweek

06

07

08

09

10

Twiggy Pucci garon

yu tsai

Michelangelo Signorile

Doug spearman

Antonia juhasz

performer

PHOTOGRAPHER

writer

performer

writer

Ballroom performer/founder of the

Kikis Scenes House of Pucci and
community health specialist

GQ, Flaunt, DIESEL, InStyle,

Coach, Emporio Armani, Guess?

Author of Life Outside, Host on

Sirius/XMs OutQ, and contributor to The New York Times, USA
Today, New York, The New York
Observer, and The Village Voice

Star Trek Voyager, The Drew

Carey Show, The Hughleys,
Charmed, Gideons Crossing,
MAD TV, Girlfriends and Profiler

Noted author, journalist and oil and

energy analyst The Bush Agenda,
The Tyranny of Oil and Black Tide

MEDIA KIT 2015 05

PLATFORMS & REACH

Circulation:
110K
Rate Base:
100K

TABLET
Downloads:
25K

Frequency:
6 Issues per year
Reach:
450K (RPC 4.5)

PRINT
SOCIAL
ONLINE

Facebook:
223K+ likes
Twitter:
141K+ followers

Monthly Uniques:
3.1MM

Instagram:
1K followers

Larger than Logo Online,

Queerty, Details & GayCities

Monthly Page Views:

8.5MM

OVERALL REACH

3,590,000

*Source: Comscore: July, 2014

MEDIA KIT 2015 06

THE ADVOCATE AUDIENCE

GENDER

AGE

INCOME

male:

88%

HHI $75K+:

46.2%

18 - 34:

Female:

12%

HHI $100K+:

33%

35 - 44:

19%

HHI $150K+:

18%

45 - 54:

35%

EMPLOYMENT
Professional / Managerial:
Management, Business
& Financial:

Average HHI:

$116,300

Median HHI:

$108,900

26%

Education
63%

Graduated College+:

65%

Masters Degree+:

23%

68%

Key statistics
Spends $790 billion a year

Adopts new products and services first

Participates in activism

Leads contemporary thought and opinions

Enjoys entertainment

Cares about health and environment

Sets trends

Invests money more than average

Goes gourmet over traditional

*Source: MRI

MEDIA KIT 2015 07

THE ADVOCATE 2015 EDITORIAL CALENDAR

01

02

03

04

05

06

01

02

03

february / march

april / may

JUNE / JULY

SPRING TRAVEL

HEALTH & HIV

PRIDE

Breathtaking destinations sure to inspire

even the most intrepid LGBT travelers

The latest news and developments in HIV

treatment, emphasizing whole mind and
body health

A sweeping look at Pride season across

the country with the best reasons to be
out and proud

Space Close: 11/17/14

Materials Due: 11/24/14
On Sale Date: 01/13/15

Space Close: 01/20/15

Materials Due: 01/26/15
On Sale Date: 03/17/15

Space Close: 03/23/15

Materials Due: 03/30/15
On Sale Date: 05/19/15

04

05

06

AUGUST / SEPTEMBER

OCTOBER / NOVEMBER

DECEMBER / JANUARY

AUTUMN TRAVEL

BEST COMPANIES AND INNOVATIONS

PERSON OF THE YEAR, HEALTH,

WELLNESS, & HIV

Where to go, what to see, &

how to get there

A celebration of companies committed to

workplace diversity, and a look at what it
means to be out in the workplace

A look back at the remarkable happenings,

courageous individuals, and unexpected
trends in LGBT culture in 2014

Space Close: 05/18/15

Materials Due: 05/26/15
On Sale Date: 07/14/15

Space Close: 07/20/15

Materials Due: 07/27/15
On Sale Date: 09/15/15

Space Close: 09/21/15

Materials Due: 09/28/15
On Sale Date: 11/17/15

MEDIA KIT 2015 08

THE ADVOCATE MAGAZINE MONTHLY FEATURES

ADVANCE
Hard-hitting, timely,
expert news, politics,
and culture from
across the U.S and
around the globe

investigative
journalism
The Advocate returns
to absorbing longform journalism, from
a gritty expose of
Exxons gay shame
to an insightful
portrait of Glenn
Greenwaldthe
man behind NSA
whistleblower
Edward Snowden

spectator

A LIST

Study Guide

FEATURES

DAILY DOSE

Poignant and
provocative; The
Advocates trademark
profiles of LGBT artists
and entertainers

The (straight) boldface

names with the biggest
gay followings

An in-depth look at the

academic and scientific
studies that affect our
everyday lives

Investigative reports,
in-depth analysis,
and though-provoking
commentary

Daily Dose redefines

the HIV conversation,
as it empowers infected
individuals by helping
reduce stigma and
boost self-image

MEDIA KIT 2015 09

THE ADVOCATE.COM MONTHLY FEATURES

POLITICS

COMMENTARY

WOMEN

GAY FAMILIES

GAYSAYER

THE ADVOCATE BOOKSHELF

POLITICS

COMMENTARY

WOMEN

Late-breaking LGBT news from

across the U.S and around the globe

Powerful, provocative voices speak

out on timely topics and spark lively
dialogue with an engaged audience

Advocate.com leads the national

conversation on lesbian issues
with contributors from newsmakers,
activists and policy makers

GAY FAMILIES

Health Channel/HIV

THE ADVOCATE BOOKSHELF

Social Media star Frank Lowe (Gay@HomeDad)

helms this highly popular channel. Profiles of gay
parents who are making it work their stories,
insights, and suggestions

News on medicine, fitness, mental and physical

wellbeing, scientific developments, and diseases
that affect the LGBT community. Plus, the latest
AIDS and HIV expert coverage from
doctors and researchers.

Shares important must-reads from LGBT authors

3MM+Monthly UVs

Advocate reaches more people online than Details, GayCities, Logo and Queerty!

Source: Google Analytics: August, 2014

MEDIA KIT 2015 10

THE ADVOCATE SOCIAL

The Advocates editorial

springs to life on social
with exclusive content,
behind-the-scenes stories,
special offers, and more.

The Advocates visual

allure gets social, with
behind-the-scene shoots,
gorgeous editorial, photo
contests, and more.

223K
FANS &
FOLLOWERS

1K

FANS &
FOLLOWERS

The Advocates followers

personally connect with
the editors on everything
from the latest gossip to
current events.

141K
FANS &
FOLLOWERS

MEDIA KIT 2015 11

TABLET

THE ADVOCATEs tablet edition

provides expanded editorial content with a
range of interactive advertising opportunities,
custom research, and reporting.
Leverage your brand with custom interactive
enhancements, video and slideshow
integration, audio, and more.

TABLET

EDITION

25K

DOWNLOADS

MEDIA KIT 2015 12

PRESS & ACCOLADES

The Advocates interview with Jane Lynch is fantastic, and we recommend reading it in its entirety. The opening line,
one of the best leads weve ever read. - JEZEBEL

2013

2011

2010

GLAAD Media Award

Nominee for Outstanding Magazine
Overall Coverage

GLAAD Media Award

Winner for Best Magazine
Overall Coverage

GLAAD Media Award

Winner for Best Magazine
Overall Coverage

GLAAD Media Award

Nominee for Outstanding Digital
Journalism Article
Eight Months in Solitary
by Andrew Harmon

GLAAD Media Award

Winner for Outstanding Digital
Journalism Article
A View From Washington

GLAAD Media Award

Winner for Outstanding Digital
Interactive Campaign
The Advocate Money Minute
Presented by Wells Fargo

GLAAD Media Award

Nominee for Outstanding Digital
Journalism - Multimedia
The Advocate 45 (Series)

GLAAD Media Award

Excellence in Opinion Writing
First Place: Jonathan Rauch, The
Advocate The Majority Report

ASME Cover Award

Nominee
February 2010 (News & Business)

2012

NLGJA Honor
Excellence in Feature Writing
Second Place: Jeff Sharlet, The
Advocate, Dangerous Liaisons

GLAAD Media Award

Nominee for Best Web Video Series
The Advocate Money Minute
Presented by Wells Fargo

MEDIA KIT 2015 13

EMAIL MARKETING
01

02

03

04

05

06

07

01

02

03

advocate.com news updates out.com updates

outtraveler.com newsletter

Frequency: Twice Weekly

Reach: 15K

Frequency: Twice Weekly

Reach: 15K

Frequency: Daily
Reach: 10K

04

05

06

gay.net

shewired.com shenotes

out.com member special

Frequency: Twice Monthly

Reach: 130K

Frequency: Twice Monthly

Reach: 35K

Frequency: Twice Monthly

Reach: 140K

07

HIV PLUS
Frequency: Twice Monthly
Reach: 35K

MEDIA KIT 2015 14

ADVOCATE PRINT RATE CARD

2015 General Advertising Rates (Effective Jan 2015)

4C

1X

1 Page
2/3

3X

Rate Sheet #24

6X

9X

12X

18X

24X

30X

36X

48X

13,510
13,000

12,730

12,320

11,900

11,660

11,360

11,240

11,080

10,840

10,830

10,400

10,200

9,860

9,550

9,320

9,130

8,990

8,900

8,680

1/2

8,940

8,600

8,440

8,150

7,890

7,700

7,530

7,430

7,340

7,180

1/3

5,960

5,750

5,630

5,440

5,270

5,150

5,050

4,970

4,920

4,780

2C

1X

3X

6X

9X

12X

18X

24X

30X

36X

48X

1 Page

12,180

11,680

11,460

11,080

10,740

10,500

10,220

10,150

10,010

9,740

2/3

9,730

9,360

9,180

8,900

8,600

8,420

8,190

8,120

8,010

7,820

1/2

8,050

7,730

7,580

7,340

7,100

6,940

6,760

6,730

6,610

6,470

1/3

5,380

5,180

5,090

4,890

4,750

4,650

4,520

4,480

4,430

4,330

B/W

1X

3X

6X

9X

12X

18X

24X

30X

36X

48X

1 Page

9,790

9,310

9,130

8,830

8,540

8,340

8,160

8,050

7,970

7,760

2/3

7,760

7,460

7,300

7,090

6,830

6,700

6,550

6,460

6,380

6,230

1/2

6,410

6,130

6,050

5,870

5,680

5,530

5,400

5,340

5,270

5,150

1/3

4,300

4,110

4,040

3,890

3,790

3,700

3,650

3,560

3,530

3,420

Cover Rates*

TOC: 10% Premium

Insert Rates

Cover 2: 16,220 (requires purchase of 1 page)

Bleed Charge: 15%

Double Sided Single Leaf Insert: 13,510

Cover 3: 15,540

PMS Color: 1,500

BRC: 5,960

Cover 4: 17,570

2nd color process only

(Insert rates do not include production charges)

MEDIA KIT 2015 15

PRINT ADVERTISING SPECS

Size

Width (inches)

Depth (inches)

*Ads that do not meet exact mechanical requirements will be returned.

Full spread (bleed)

16

11 1/8

Full spread (nonbleed)

14 78

10 18

Full page (bleed)

8 1/8

11 1/8

Full page (nonbleed)

10 1/8

2/3 vertical

4 5/8

10 1/8

1/2 horizontal

1/3 square

4 5/8

1/3 vertical

2 1/4

10 1/8

The Advocate accepts files in the PDF/X1a file format. Native application files will not be accepted. MEDIA: MAC formatted CDROM or DVD. When transferring files electronically, see instructions
above. Please label all media with issue date, agency name, contact name, phone number, advertiser, ad number, vendor, and emergency contact. DESKTOP FILE FORMATS: The PDF/X1a
format is accepted for file submission. Attention must be paid to the proper creation of PDF/X1a files to ensure that they will reproduce correctly. Desktop applications (InDesign or QuarkXPress)
saved as PDF/X1a (distilled from PostScript). LaserWriter or AdobePS and the DDAPv3 PPD have to be used when saving the Postscript file. Include only one ad per file. All highresolution images
and fonts must be included when the PDF/X1a file is saved. Utilize only Type 1 Fonts. No TrueType fonts or Font Substitutions. Images must be SWOP (CMYK or Grayscale) TIFF or EPS between
200 and 400 dpi. Total area density should not exceed SWOP 300% TAC. No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC Profiles within images. All required
image trapping must be included in the file(s). Right Reading, Portrait Mode, 100% Size, No rotations. Standard Trim, bleed and center marks in all separations, .5 outside trim. (No marks included
in the live image area.) Although vector PDF files are preferred, raster PDF files (for example PDF2Go), will be accepted. The Line Work resolution for Raster PDF files must be 2400dpi. The
Continuous Tone resolution for Raster PDF files must be 300 dpi. TYPE REPRODUCTION: Fine lettering (thin lines, serifs) should be restricted to one (1) color. Reverse lettering: Dominant color
should be used for shape of letters with subordinate colors spread slightly to reduce register problems. Surprinting: When type is to be surprinted, the background should be no heavier than 30% in
any color, and no more than 90% in all four colors. Special Instructions: Please include a proof from the file submitted and a printout of documentation noting fonts and files used to create the ad.
A laser proof for B/W ads and a high quality digital color proof (Kodak Approval, Matchprint, Iris, etc.) for color ads (color laser printouts are not high quality and cannot be used to match color). The
Advocate takes no responsibility for the appearance of ads received on disk not accompanied by a high quality proof. Include all images either EPS or TIFF (CMYK at 300DPI /no RGB or Index
color) and all screen and printer fonts (preferably Adobe fonts). Pantone colors constitute a 5th color for which there is a substantial charge. Please contact the Production Manager for approval and
additional charges. No Pantone colors will be allowed on ads smaller than 1/3 page. Media Labeling: Advertiser name, issue date, contact and phone number. For information concerning specs call
Heidi Medina at (310) 943-5963. Digital submissions (less than 20MB) can be sent via the Internet. When emailing ads we suggest that you use Stuffit and create a self extracting file. We have no
support for other compression schemes. Files may be sent via FTP. The FTP link is https://www.hightail.com/u/Heidi-Here-Media. Please email heidi.medina@heremedia.com.

MEDIA KIT 2015 16

ADVOCATE DIGITAL RATE CARD

Section

Ad Unit

Size

OUT
Advocate
OutTraveler

HomePage

Medium Rectangle

Content

Shewired
Gay.net

HomePage

Content

CPM

300X250

$26

Leaderboard 728X90
Large Rectangle
300X600
OPA Pushdown
970X66

$26
$26
$26

Medium Rectangle

300X250

$23

Leaderboard 728X90
Large Rectangle
300X600
OPA Pushdown
970X6

$23
$23

Medium Rectangle

300X250

$23

Leaderboard 728X90
Large Rectangle
300X600
OPA Pushdown
970X66

$23
$23
$23

Medium Rectangle

300X250

$20

Leaderboard 728X90
Large Rectangle
300X600

$20
$20

Advocate
OutTraveler

HTML 5 Mobile

Leaderboard 320X50
Medium Rectangle
728X90

$23
$23

HIVPlusmag

Site

Medium Rectangle

$0

Gay.com

HomePage

Profiles / Content

GuySpy.com

Rich Media
Targeting
In-House

HomePage

300X250

Leaderboard 728X90
Large Rectangle
300X600
Skyscraper 160X600

$20
$20
$20

Medium Rectangle

300X250

$18

Leaderboard 728X90
Skyscraper 160X600

$18
$18

Medium Rectangle

$14.50

300X250

Leaderboard 728X90

$14.50

Medium Rectangle
300X250
Leaderboard 320X50
Leaderboard 728X90
Large Rectangle
300X600
OPA Pushdown
970X66

$14
$14
$14
$14
$14

Geo Targeting
Expandable
Custom
Pop Under
Video Pre-Roll

MEDIA KIT 2015 17

DIGITAL AD SPECIFICATIONS

Ad Unit

Applicable To

File Size

Looping

Technical Details / Other

120x60

Gay.com

6k max

5 loop max, 15
Second Limit

Third party tags accepted. No expansion or audio available. Rich media or static image accepted. All Flash or HTML
units must have a backup image in the same size and a click command (click url).

160 x 600

Advocate, Gay.com,
HIVPlusmag, OUT,
OutTraveler, Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url). Max panel
expansion is 400 x 600 left.

300X250

Advocate, Gay.com,
HIVPlusmag, OUT,
OutTraveler, Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url). Max panel
expansion is 500 x 500 left. NO EXPANSION IN Gay.com CHAT

300X600

Advocate, OUT,
Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url).

320X50

OUT mobile
application

15k max

5 loop max, 15
Second Limit

Can accept the following formats: JPG or GIF (15K max file size), Internal Redirect Tags (this is the recommended
Third Party Tag option), Standard Tags, JavaScript Tags, Rich Media (i.e. Pointroll)

320X430

OUT mobile
application

40k max

5 loop max, 15
Second Limit

Can accept the following formats: JPG or GIF (15K max file size), Internal Redirect Tags (this is the recommended
Third Party Tag option), Standard Tags, JavaScript Tags, Rich Media (i.e. Pointroll)

450X325

Gay.com

40k max

5 loop max, 15
Second Limit

450x325 can be a Third Party Tag, Flash, or JPEG or GIF. No expansion available. All Flash units must have a
backup image in the same size and a click command (click url).

720X300

Advocate, Gay.com,
HIVPlusmag, OUT,
OutTraveler, Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url).

728X90

Advocate, Gay.com,
HIVPlusmag, OUT,
OutTraveler, Shewired

40k max

5 loop max, 15
Second Limit

All Flash or HTML units must have a backup image in the same size and a click command (click url). Max panel
expansion is 728 x 270 down.

970X60 to
970X418

Advocate, OUT,
OutTraveler

40k initial max,

100k host-initiated
subsequent

5 loop max, 15
Second Limit

Host-initiated expansion max - 8 seconds, after which unit must auto collapse. Frequency cap 1 per 24 h. After user
interaction unit must auto collapse after 30 seconds.

Pre-roll
(VIDEO)
480X360

Advocate, Gay.com,
OUT, OutTraveler,
Shewired

FLV format 2.2 MB max

No looping, 15
Second Limit

Max duration - 15 seconds. Resolution (in pixels): 640 x 480 preferred; 480 x 360 miniumum. All video ads must be
host-initiated. We can accept 1x1 DART impression tracking pixels and 1x1 Doubleclick clicktracking pixels.

Wallpaper / Skin

Gay.com

JPG format

none

A single image at 1500 pixels wide by 1700 deep. The middle 980 pixels will, of course, not be visible and should be
made plain black (RGB 000000). Leaving 260 pixels by 1700 pixels on each side visible. Also note that the top 35 pixels
of the wallpaper will be covered by the login bar, so adjust the design accordingly. Must be tethered to a 300 x 250.

Wallpaper / Skin

Gay.net

JPG format

none

A single image at 1500 pixels wide by 800 deep. The middle 985 pixels will, of course, not be visible and should be
blank. Leaving 257.5 pixels by 800 on each side visible. Must be tethered to a 300 x 250

Wallpaper / Skin

Advocate, OUT,
OutTraveler, Shewired

JPG format

none

A single image at 1480 pixels wide by 800 deep. The middle 980 pixels will, of course, not be visible and should be
blank. Leaving 250 pixels by 800 on each side visible.

MEDIA KIT 2015 18

DIGITAL AD UNIT SCHEMATICS

Leaderboard 728X90

Medium Rectangle 300X250

Half Page 300X600

Billboard 970X250

Filmstrip 300X300

Portrait 300X1050

Pushdown 970X90 > 970X415

Sidekick 300X600 > 850X700

Slider 950X550

Mobile 320X50

Mobile 320X430

MEDIA KIT 2015 19

CONDITIONS OF SALE

1. The forwarding of an order to Here Media is construed as an acceptance of all

the then-current rates and conditions under which advertising is sold. Rates and
conditions are subject to change without notice.
2. A signed Here Media contract or signed Here Media order acknowledgment
specifying the issue and cost of the ad being purchased is required for every
insertion. Verbal agreements are not recognized. An order holds a rate for the
space and issues it specifies. A new rate immediately applies to business not
previously covered by a formal order specifying space to be used and the dates
of insertion. Orders at current rates are acceptable for not more than six months
after last issue closed. The publisher reserves the right to give better position than
specified in the order at no increase in rate.
3. No cancellations will be accepted after the Space Close deadline date.
All cancellations must be submitted in writing. Cover positions and premium
placements are non-cancelable. Cover positions and inserts close 30 days prior to
Space Close.
4. No conditions, printed or otherwise, appearing on an advertisers insertion order
or copy instructions that conflict with the publishers policies will be binding on the
publisher.
5. The benefit of time or space discounts are secured only by contracts signed in
advance; otherwise, such discounts will not be allowed. The publisher reserves
the right to void any contract (with no right of refund) unless the first insertion is
used within three months from the date thereof. Contracts must be completed
within one year from date of first insertion and no refund or offset of monies paid
will be allowed. If the contract is canceled by the advertiser/agency, a short-rate
billing will be due.
6. Publisher is not liable for delays in delivery and/or nondelivery in the event of an
act of God, action by any governmental or quasi-governmental entity, fire, flood,
insurrection, riot, acts of terrorism, explosion, embargo, strikes (whether legal or
illegal), labor or material shortage, transportation interruption of any kind, work
slowdown, or any condition beyond the control of publisher affecting production or
delivery in any manner.
7. All copy, text, and illustrations are subject to Here Medias approval, and Here
Media reserves the right in its sole judgment to reject or exclude copy which
is unethical, misleading, extravagant, challenging, questionable in character,
in bad taste, detrimental to public health or interest, otherwise inappropriate or
incompatible with the character of publication, or that does not meet with the
approval of the Federal Trade Commission, whether or not the same has already
been accepted and/or published. In event of such cancellation or rejection by
the publisher, the advertising already run shall be billed and paid for at the rate
provided for in the order.
8. Orders and schedules are for the advertising of a specific product or line of
products only, and these order schedules may not be diverted to other products or
to subsidiary companies without the consent of the publisher.
9. When change of copy is not received by the Art Deadline date, copy run
in previous issue will be inserted and Here Media shall suffer no liability from
such insertion.
10. The publisher reserves the right to limit the size of space to be occupied by an
advertisement. The word advertisement or advertorial will be placed with copy

that in the publishers opinion resembles editorial matter. The use of the same
body type as the publication is not permitted.
11. All advertisements ordered set and not used will be charged for composition.
The publisher reserves the right to make an additional charge for advertisements
containing difficult composition.
12. Here Medias liability for any error will not exceed the cost of the space
occupied by the error. Here Media assumes no liability for errors in key numbers
or if for any reason it becomes necessary to omit an advertisement.
13. All advertisements are accepted and published by Here Media on the
representation that the advertiser and the advertising agency are properly
authorized to publish the entire contents and subject matter thereof. When
advertisements containing the names, pictures, and/or testimonials of living
persons are submitted for publication, the order or request for the publication
thereof shall be deemed to be a representation by the advertiser and the
advertising agency that they have obtained the written consent for the use
in the advertisement of the name, picture, and/or testimonial of any and all
living persons that are contained therein. The advertiser and/or advertising
agency hereby grants to Here Media a non-exclusive, worldwide, fully paid
license to use, reproduce distribute, publicly display and publicly perform each
advertisement (and the content, trademarks and brand features contained
therein).
14. If an advertising agency is entering into this agreement on behalf of the
advertiser, such advertising agency shall be jointly and severally responsible
for all obligations and amounts owing hereunder. Each such advertising agency
represents and warrants that it has full authority to act on the Advertisers
behalf. EXCEPT AS EXPRESSLY SET FORTH HEREIN, Here MEDIA MAKES
NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS
OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
15. The advertiser and the advertising agency each agrees to indemnify
publisher and hold it harmless from and against any and all claims, liabilities,
actions, suits, and proceedings for libel, violation of right of privacy, plagiarism,
copyright infringement, and for any other matter arising out of or in any way
connected with the advertisement, and all costs and expenses, including
reasonable attorney fees and expenses incurred in investigating and defending
against such claims, actions, suits, and proceedings. All actions, suits, and
proceedings arising out of or in any way connected with this agreement or
the advertisement shall be brought in courts located in Los Angeles County,
California, which shall have exclusive jurisdiction of disputes arising under
this agreement, provided that if suit is filed against Here Media by a third party
arising out of the advertisement or this agreement, Here Media may seek
indemnification or file suit against the advertiser and/or the advertising agency
in the court in which such third-party suit is brought and advertiser and the
advertising agency each consents to the personal jurisdiction of such court.
Advertiser, advertising agency, and publisher each consents to the personal
jurisdiction of the courts located in Los Angeles County, California, which are
deemed to be a convenient forum and, except as set forth above, waives any
right to have the suit tried in any other court. Should suit be filed or action
commenced to enforce or interpret this agreement or to recover for breach
thereof, the prevailing party in such action, suit, or proceeding shall be entitled
to recover its reasonable attorney fees and other costs and expenses of or
incurred in connection with such action, suit, or proceeding.

General Information: Established in 1967, The Advocate is the award-winning entertainment and news magazine for LGBT America. The Advocate keeps
its readers informed and entertained with editorial ranging from national news and politics to celebrity interviews and Hollywood gossip.
Guaranteed rate base: 100,000. The Advocate is delivered to a select group of 100,000 subscribers to Out magazine as a separate The Advocate edition.
Frequency: 6 times per year
Discounts: 15% to recognized agencies
Copy and contract regulations: See conditions of sale above, which apply to all advertising contracts.
Payment: All advertisers are required to prepay insertions by the art prepay deadline unless credit has been established. Visa, MasterCard, and
American Express accepted. Make all checks payable to: Here Media, Dept. 708, P.O. Box 4652, Houston, TX 77210-4652.
Credit: Credit is extended to agencies and advertisers who meet credit requirements.
Credit terms are net 30 days from date of invoice.

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COMPANY INFO

HERE MEDIA INC:

10990 WILSHIRE BOULEVARD, PENTHOUSE LOS ANGELES, CA 90024
Phone (310) 806-4288 Fax (310) 806-4268
120 W 45TH STREET, SUITE 3800 NEW YORK, NY 10036
PHONE: (212) 242-8100 FAX: (212) 242-8338
2014 HERE MEDIA INC. ALL RIGHTS RESERVED.

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