10493
MARKETING AGREEMENT.
“This Marketing Agreement (“Agreement”) is effective as of the “Effective Date” set forth on the
signature page and is between HomeServe USA Corp., a Pennsylvania corporation
(“HomeServe”) and, Charleston Water System (“Utility”), a water and wastewater utility.
HomeServe and Utility are referred to collectively as the “Parties” and individually as a “Party”.
HomeServe provides products to consumers for the emergency repair of domestic infrastructure
and related systems (“Products”). As of the Effective Date, Utility provides residential water and
‘wastewater services in the Territory, defined as the area of retail water and sewer services as
shown in the attached service area maps (Exhibit A). Utility wishes to engage HomeServe to
offer its Products to homeowners within the Territory (“Customers”). In consideration of the
foregoing and the mutual covenants contained in this Agreement, the Parties agree as follows:
11 Utility grants to HomeServe the exclusive non-transferrable right to use Utility Marks
(identified in Exhibit B) in connection with the advertisement, marketing, sale and
administration of the Products in the Territory as set forth in this Agreement. Except
as expressly set forth herein, HomeServe shall not have, of claim, any right title or
jnterest in or to Utility Marks, Otherwise, all documentation (and any related
intellectual property) relating to the Products by HomeServe shall remain the property
of HomeServe.
1.2. The agreement between a Customer and HomeServe for @ Product is owned exclusively
by HomeServe (“Service Agreement” and such Customer is called a “Member”)
Member Data (name, address, phone number and all other information about a Member
obtained by or through HomeServe) is the exclusive property of HomeServe.
2. Marketing,
2.1. HomeServe will be permitted (at its discretion) during the Term to send to Customers
and others in the Territory at least six (6) acquisition mailings and at least_six (6) other
mailings pet household per year of Product marketing materials using the Utility
Marks. Subject only to the specific restrictions contained in this Agreement,
HomeServe may advertise, market and promote the Products using the Marks through
the use of such methods, channels and activities as may be selected by HomeServe
including, without limitation, email, newspaper advertising, “yellow pages”, magazine
advertising, media activity (such as Internet, television and radio), direct mail, telesales
(inbound and outbound), Customer callbacks and other lawful methods.
2.2. At the request of HomeServe, and in Utility's sole discretion, Utility may assist
HomeServe in the promotion and marketing of the Products in any of the following
ways: (i) provide zip code information of service territory; (ii) mutually agreed
customer and address verification services provided it is in accordance with the
‘Agreement and applicable Law; (ii) include endorsements and referrals such as articles3.
Be
in quarterly Customer newsletter; or (iv) distribute marketing packs at Customer
payment points/centers and/or the Utility website.
2.3, Any marketing and Product-related materials to be delivered to Customers or others
(including by Utility) under this Agreement are subject to prior approval by Utility
HomeServe shall provide Utility with samples of all such materials and Utility agrees to
approve or disapprove of proposed Products within ten (10) business days of receiving
the proposed materials.
Compensation To Utility.
3.1 HomeServe shall pay Utility twelve (12%) percent of the payments actually received
from Members during the Term under any Service Agreement, net of any discount,
rebates, refunds or sales tax paid by HomeServe under such Service Agreements (“Net
Commission”).
3.2 HomeServe shall pay Utility an initial set-up fee of One Hundred Twenty Thousand
($120,000) dollars simultaneously with the execution and delivery of this Agreement
(Set-Up Fee”). ‘The Set-Up Fee is intended to compensate Utility for its initial cost to
set-up the processes required by this Agreement, Except in the case of Utility's
termination of this Agreement for Cause, this fee is refundable to HomeServe on a pro
rata basis in the event that the Agreement is terminated during the Term for any reason.
Member Billing and Payment Responsibilities. __ HomeServe shall bill Members under
Service Agreements (“Service Agreement Fees”) in accordance with HomeServe normal
practices, For each month during the Term and for any period that Net Commissions are
owed, HomeServe shall submit to Utility by the 15% of the month, a statement of the Net
‘Commission due from Members for the previous month (“Commission Statement”). This
shall be accompanied by payment of the Net Commission in a form to be mutually agreed
upon. HomeServe shall also provide Utility a monthly report detailing its Customers and the
products cach Customer has purchased.
Confidential Information. _ Each Party (“Recipient”) shall keep secret and confidential
the proprietary and confidential information (in any form) (‘Confidential Information”) of
the other Party (“Discloser”) that is disclosed or obtained pursuant to the performance of this
‘Agreement and shall use such Confidential Information only for the purposes set forth herein.
Recipient is responsible for the acts or omissions of its Representatives to whom disclosure is
made. If Recipient is required by legal process to disclose Confidential Information,
Recipient shall give Discloser prompt advance notice so that Discloser may seck appropriate
relief, and Recipient will only furnish that portion of the Confidential Information that it is
legally required to disclose. This Section 5 shall remain in effect with respect to any
particular item of Confidential Information until Recipient can prove it is not confidential
(except for trade secrets, which shall be held in confidence for so long as they are protected
under applicable law as trade secrets.6. Representations and Warranties. Each Party represents and warrants to the other that
ithas the full power and authority to carry on its business as it s now being conducted and to
enter into and perform under this Agreement and that there are no agreements or Law that
would prevent it from carrying out its obligations hereunder.
7. Diselai EXCEPT AS PROVIDED HEREIN TO THE EXTENT PERMITED BY
LAW, NEITHER PARTY MAKES ANY WARRANTY REGARDING THE PRODUCTS,
OR ITS PERFORMANCE UNDER THIS AGREEMENT AND ANY OTHER
WARRANTY, EXPRESS OR IMPLIED, IS EXPRESSLY DISCLAIMED. THE
MAXIMUM AGGREGATE LIABILITY OF HOMESERVE ARISING UNDER THIS
AGREEMENT WHETHER FOR NEGLIGENCE, BREACH OF CONTRACT OR
OTHERWISE, SHALL BE TWO MILLION DOLLARS. NEITHER PARTY SHALL BE
LIABLE FOR ANY SPECIAL, INDIRECT, CONSEQUENTIAL, PUNITIVE,
EXEMPLARY OR INCIDENTAL DAMAGES, INCLUDING LOST REVENUES OR
LOST PROFITS.
‘Term and Termination, This Agreement shall commence as of the Effective Date and shall
‘continue for five (5) years thereafter (“Initial Term”) (unless terminated early in accordance
with this Section 8). Following the Initial Term, this Agreement shall automatically renew
for successive One year (1) renewal terms unless either Party provides the other with notice
of non-renewal with or without cause, not less than 90 days prior to the renewal date (the
Initial Term and all renewals are referred to as the “Term”. Utility shall have the right to
terminate this Agreement without cause if it determines, in its sole discretion that the terms
of this agreement would not be in the Utility’s best interest. In such case, the Utility will
refund to HomeServe, on a pro rata basis, the $120,000 Set-Up Fee. For example, if Utility
determines it isin its best interest to cancel this Agreement at the end of the first year of the
five year term, Utility will refund to HomeServe Ninety-Six Thousand ($96,000) Dollars,
representing the remaining pro rata portion of the Set-Up Fee. HomeServe shall have the
right to terminate this Agreement without cause if it determines, in its sole discretion that the
terms of this agreement would not be in HomeServe’s best interest. Either Party may
terminate this Agreement immediately by written notice to the other where: (i) the other
commits a material breach of the Agreement that is either incapable of remedy (in which case
the termination is effective upon receipt of notice) or, where capable of remedy, the
breaching Party fails to remedy the breach within 60 days of being notified (a termination
described in this clause (i) is a termination for “Cause”); or (ii) the other Party becomes
insolvent or files or has filed against it any bankruptcy or similar proceeding. Either Party
may terminate this Agreement effective upon notice to the other if the acts or omissions of
non-terminating Party cause the terminating Party to suffer any fine or other disciplinary
process from any regulatory authority or if, due to any law, rule or regulation, the terms of
this agreement would have a material adverse effect on the terminating Party.
9. Effect of Termination. Upon termination of this Agreement: (j) both Parties shall
promptly retum or destroy all Confidential Information of the other Party; (ii) both Parties
shall cease holding itself out as being associated with the other; and (jii) HomeServe shall
immediately cease use of the Marks. Termination shall not affect the operation of any
provision of this Agreement that is intended to survive termination.10. Insurance. Each Party shall maintain for the Term and for a period of one (1) year
thereafter, at its cost, comprehensive liability insurance and such other insurance as shall be
appropriate for the nature and extent of its business. ‘The Parties agree to a mutual waiver of
subrogation. Certificates of insurance evidencing the coverages shall be provided prior to the
commencement of any services and certificates evidencing renewal or replacement policies
shall be provided upon request. All insurers must have a minimum rating by A.M. Best of A-
val.
11. Miscellaneous,
11.1 The Parties shall be independent contractors and neither Party shall incur any obligation
or act in the name of the other. Each Party is responsible for its acts and the acts of its
employees, agents and subcontractors.
11.2 Neither Party shall assign the benefit, or delegate the obligations of this Agreement to
any third party without the prior written consent of the other; except that upon notice to
the non-assigning Party, (i) either Party may assign and delegate its obligations to
subcontractors, so long as the assignor remains primarily liable under this Agreement;
‘and (ii) either Party may assign and delegate its rights and obligations hereunder in
connection with a sale of its business to a third party.
11.3 No failure or delay to exercise rights hereunder shall operate as a waiver and no single
or partial exercise of rights shall preclude any other exercise thereof. This Agreement
including Exhibits) is the entire agreement between the Parties with respect to the
subject matter hereof and supersedes any previous agreements between the Parties
relating to the same.
11.4 Ifa provision of this Agreement is held by any court to be illegal or void (in whole or in
part), then such provision shall be excluded, and the remaining provisions shall be
interpreted and enforced in full as if such provision (or part thereof) were excluded.
11.5 This Agreement shall be governed by South Carolina Law without regard to the choice
of law provisions. ‘The Parties submit to the exclusive jurisdiction of the Federal and
state courts located in the County of Charleston, State of South Carolina, to resolve all,
disputes and consent to service of process in any manner permitted by those courts.
Prior to commencing any formal proceedings, the Parties shall use good faith efforts to
resolve any dispute by negotiation for a period of 30 days, which negotiation shall
involve senior management of each Party.
11.6 Notices and communications shall be in writing and delivered at the addresses below.
This Agreement may be modified in writing signed by the Parties.
11.7 Except for payment obligations, a Party shall not be held to be in breach of this
Agreement by reason of any force majeure event. ‘The nonperforming Party shall be
excused from performance while the event continues, provided that the nonperforming5
Party provides prompt notice to the other of the force majeure and resumes full
performance as soon as is practicable.
11.8 HomeServe, as an explicit condition of this Agreement, agrees that it will offer to all
properly-licensed residential plumbing contractors in the Territory the opportunity to be
considered for screening and evaluation by HomeServe for providing plumbing
repairs and/or services to HomeServe’s Members under the Service Agreements
HomeServe shall have the ultimate authority to select the final list of approved
plumbing contractors who meet HomeServe’s specific criteria of performance and
quality requirements.
11.9 In the event that cither Party brings an action to enforce the terms hereof or to declare
rights hereunder, the prevailing Party in any such action shall be entitled to its court
costs and reasonable attorneys’ fees to be paid by the non-prevailing Party as fixed by
the court of appropriate jurisdiction, including, but not limited to, attomey’s fees and
court costs incurred in courts of original jurisdiction, bankruptcy courts, or appellate
courts,
IN WITNESS WHEREOF, the Parties enter into this Marketing Agreement as of the Effective
Date as a binding agreement. This Agreement may be executed in counterparts.
EFFECTIVE DATE OF THIS AGREEMENT: _ FZ AA
CHARLESTON WATER SYSTEM HOMESERVE USA CORP.
103 St. Philip Street 750 East Main Street
Charleston, SC 29403 Stamford, CT 06902
Facsimile: 843.727.7121 Facsimile: 203.363.0727
Thomas J. Rusin
Title: CE Chief Executive OfficerEXHIBIT A
Utility Tertitory
CHARLESTON WATER SYSTEM
RETAIL WATER SERVICE AREACHARLESTON WATER SYSTEM
RETAIL SEWER SERVICE AREA
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EXHIBIT B
Utility Marks
Utility Marks:
Charleston Charleston
fea Water System Water System
Tec Coie ‘When used on color background, the
Parone 2345. dip and aves shoud be white
ag) Charleston a) Charleston
= Waiter System @a— Water System
Gaysaelogs Pres he C0 gent
Logo files are avaliable inthe folowing fe formats: eps, jpg, POF, png, gi
‘Specific Requirements on Use of Utility Marks:
‘All marketing materials that include the Charleston Water System logo must be approved by Charleston
Water System
‘The logo files must not be ltered in any way and must be used with the correct aspect ratio.
For logo questions and marketing material approval, please contact:
Jenny Craft
Communications Manager
(843) 727-7146
craftin@charlestoncpw.com