Objective of the study:

To get an opportunity to interpret classroom learning in understanding corporate

practices in a holistic and comprehensive manner. Besides I can expose myself to business
functions / process and the organizational dynamics involved in realizing corporate goals.

Areas to be covered during the study:

1. Industry profile

Global Scenario
Indian Scenario
Key players in the industry - market share analysis, their key strategies
PEST analysis
Porters 5 forces analysis.

2. Company profile

Background and History

The Vision, mission, objectives, goals, SWOT analysis
Products and Markets
Analysis of the organisation using the Balanced Score Card approach

3. A study of the organization design

A review of choices in design
Present organisation structure
Critical review of the structure
4, A study of key business level functions and processes

The Marketing function

The Operations and quality function
The Finance Function
The Human Resource Function
Enterprise level initiatives like Six sigma, ERP, JIT, CRM, Logistics & SCM, Shared
Service Centers.