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GOOGLE ANDROID

KELOMPOK 7 MM EKSEKUTIF B 27C


DIAN ATIKA
RAFIKA
RERY INDRA KUSUMA

- CASE SUMMARY
- MAIN ISSUE
- PROBLEM STATEMENT
- ANALYSIS
- RECOMENDATION

CASE SUMMARY

CASE SUMMARY
Android Inc. was founded in Palo Alto California, United
States in October 2003 by Andy Rubin, Rich Miner, Nick Sears,
and Chris White.
Google acquired the startup company Android Inc. in 2005 to
start the development of the Android Platform
In late 2007, a group of industry leaders came together
around the Android Platform to form the Open Handset
Alliance.
In September 2008 T-Mobile announced the availability of the
T-Mobile G1, the first Smartphone based on the Android
Platform.

CASE SUMMARY
Android History

CASE SUMMARY
What is the Open Handset Alliance (OHA)?
It's a consortium of several companies

CASE SUMMARY
Android Version History

CASE SUMMARY
Market Share Smartphone Operating System (OS)

MAIN ISSUE

MAIN ISSUE
Open Source Product and Service
Competition From Microsoft

MAIN ISSUE
Keeping a Loyal Developer Community

MAIN ISSUE
Growing Number of Mobile Internet Users

MAIN ISSUE
Android Revenue VS IOS Revenue

PROBLEM STATEMENT

PROBLEM STATEMENT
How to make:
1. Android Revenue increase

2. Less android version update problem


3. Android loyal developer community

ANALYSIS

ANALYSIS
Strengths
Open Source Product and
Service
Culture of Innovation

Weakness
Unprofitable Product (free)

ANALYSIS
Opportunities
Growing number of mobile
internet user
Acquisitions

Threats
Competition from Microsoft
and Apple ( Windows phone
and IOS)

RECOMMENDATION

RECOMMENDATION
- More Profit
- Priority Developer : Developer
like IOS more than android
- Make own Smartphone