Advertising Campaign Plan

Prepared by: Maryam Fuad. Ali

ID: 201100240

Target Audience
Gender; Males and Females.
Young- to middle age adults, age Range from
18-55 years.
Locals and expatriates in Bahrain.

65% of the segment married.

Advertising Channels
(Social Media, Flyers, Lamp posts, Radio Advertisements)
Social Media:
- High activity of Target Audience.
- Price effective, efficient, constantly updated.
Flyers, Lamp posts, Radio:

- Deliver the massage more broadly and clearly to the segment.

- Create high awareness and consistency of the brand
Riyadat.

Riyadats Logo
Before

After

Slogan

Head Line

Image of the Advertising Campaign

invoke emotions of
offering and welcoming.
Henna Designs
symbolizes; Beauty,
Success, Love, Happiness,

Celebration and
Creativity.

Social Media and Lamp posts Advertisements

Social Media and Lamp posts Advertisements

Radio Advertisement
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This Advertising Campaign is the

BEST for Riyadat !

Thank you,
Do you have any Questions?