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Haelee

Catchpole
CELL (585) 645-3424 E-MAIL hecatchp@uncg.edu

EDUCATION

The University of North Carolina at Greensboro, Bryan School of Business and Economics January 2012- August2015
Bachelor of Science in Consumer, Apparel, & Retail Studies
Concentration: Retailing and Consumer Studies
Cumulative GPA: 3.61

RETAIL INDUSTRY EXPERIENCE

VF Jeanswear, Greensboro, NC








Riders by Lee, Merchandising Intern September 2014-Present
Wrangler, Merchandising Intern February 2014-May 2014
Maintain production samples and prototypes for presentations and marketing efforts
Analyze brand standards and assist merchandisers in gathering materials for research, development, and line review
Development of hip pocket designs based on competitive trends on the market
Randa Accessories, Chicago, IL





June 2014-August 2014
Global Leader in Lifestyle Accessories, Forecast Analyst Intern
Helped develop store volume analysis for national retailers to insure that inventory levels are maintained
Gathered data and analyze selling reports in order to make recommendations to help increase sales margin and turn
Assisted in extending forecasts through the upcoming season to quantify an amount of stock that should be ordered based on
previous sales
White House Black Market, Greensboro, NC September 2013- May 2014
Visual Merchandising, Personal Stylist and Sales Associate
Provided expertise for styling clients, and quality customer service through personal interaction and advice
Utilized weekly meetings to insure corporate direction was exemplified and seen on the sales floor

ACTIVITIES

UNCG Threads, Student Organization

September 2012 Present

Vice-president of Retailing: May 2014-Present


Sponsorship Committee: February 2014-April 2014
Stay on top of industry trends and share knowledge to fellow peers about the fashion industry through leading the organization
Responsible for reaching out to potential sponsors and companies within the area to offer them an opportunity to partner with a
professional student organization
Charlotte International Fashion Week




December 2013 February 2014
Resident Graphic Artist
Volunteered graphic skills to help aid in marketing efforts, created tickets, e blast, posters, lanyards, and flyers to help put on a
successful fashion event in Charlotte, NC


AWARDS AND HONORS

NRF, Next Generation Scholarship, Semi- Finalist, December 2014


Nominated to represent the next generation of retail leaders
Renfro Corporation 24- hour Sock Challenge, Top Recognition from Senior Level Executives, April 2014
Chosen to participate in a case study event based on Renfro Corporation that was completed and presented within 24 hours
YMA Fashion Scholarship Fund, Top Recognition from Senior Level Executives, January 2014
Worked on a case study given by the Young Menswear Association, based on the retailer J.C.Penney, developing solutions to help
them increase their market share, and reach the millennial consumer
Retail Strategies Competition, Received First Place, November 2013
Participated in a retail case study, involving luxury retailing, developing strategies to give specific luxury brands competitive
advantage against other luxury brands
Disciplinary Honors Program, January 2013- Present
In addition to regular course work completed a project based on the national retailer Belk and analyzed their profit margins
Bryan School of Business and Economics, Student Ambassador

SKILLS

Proficient in Microsoft office, Adobe Photoshop and Illustrator

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