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ENGLISH-RUSSIAN
BUSINESS DICTIONARY
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..

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2011

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81.2.
64
64

English-Russian Business Dictionary: - : / .. . . : - , 2011. 247 .


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81.2.

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, 2011

........................................................................................ 4
A ............................................................................................................. 5
B ........................................................................................................... 21
C ........................................................................................................... 46
D ........................................................................................................... 68
E ............................................................................................................ 80
F ............................................................................................................ 90
G ......................................................................................................... 101
H ......................................................................................................... 112
I ........................................................................................................... 122
J .......................................................................................................... 134
K ......................................................................................................... 136
L .......................................................................................................... 139
M ......................................................................................................... 148
N ......................................................................................................... 160
O ......................................................................................................... 163
P .......................................................................................................... 170
Q ......................................................................................................... 185
R ......................................................................................................... 187
S .......................................................................................................... 202
T .......................................................................................................... 223
U ......................................................................................................... 236
V .......................................................................................................... 240
W ......................................................................................................... 242
X, Y, Z ................................................................................................. 247


,
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, , , ,
,
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, , ,
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A
a big blow to many workers
a 10% stake
a base for expansion
a great deal of smth
a good deal of effort
a lawsuit against smb over smth
a level playing field

a lot of demand for smth


a marked turnaround from threemonths ago
a network of wholesalers across
Europe
a one horse race
a range of people
a series of stages/ steps
a wide range of products
abandon plans for smth
abbreviations
ability
ability to put oneself in other peoples
position
ability to remain interested in smth
ability to spot interest
abolish
abolish territorial space
aborted cruise
above all
above-average performance
absentee record
absenteeism
absorb
abuse


10%

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,

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6
abusive behaviour, passenger
accelerate the process
accept
accept a cheque for
accept a lower profit margin
accept an invitation
(to a restaurant etc.)
accept an offer
accept criticism
accept interruption
accept praise for someone elses
work
accept responsibility for smth
acceptable advertising practice
access
ready access
remote access
access information on the Internet
access the file
access to
accessibility to people
accessible
acclaim people
accommodate
accommodation
to book hotel accommodation
"no frills" accommodation
accompany smb
be accompanied by smb
according to
according to Summer, Winter
timetable
according to a report
according to the author
according to the sort of job
account for
account for 20% of the total turnover

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20%

7
account for 55% of the company's
turnover
accountancy company
accountant
accreditation of services

55%


accuracy of operation
,
accurately

accusation
accusation against smb
-.

achievable goals

achieve
achieve a lasting balance between
()
smth and smth
-. -.
achieve by heavy expenditure on smth
-.
achieve goals

achieve objectives at a low cost

achieve objectives in smth


-.
achieve on ones own (by oneself)

achieve pay equality

achieve record sales

achieve sales target

achieve success

achieve the expected results

achieve the synergies

achieve the target of a 20 % market

share

achieve through smth


-.

achievement
,
acquire
acquire a company/a share in business /

acquire habits under smb



-.

acquiring companys strategy
,
acquisition
acquisition company to go for
,


acquisitive company
,
act
act on

8
action plan
action points
active listening
active participant
activist group

activity
actual sales
actuaries calculate/estimate risk
actuary
acutely shy
ad
ad agency
adapt a set of skills
adapt ones language
adapt product across different
markets
adapt product for the global market
adapt to
adapt to change
adapt to competition
adapt to local needs
adapt to market conditions
adaptability
adaptable
add $1-2mln to ones costs
add new management
add ones product lines to the list
add to smth
add value to smth
add value to a business
add value to products
add variety to smth
additional information
additive
address customers requirements





,
,

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,


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1-2

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9
address guests needs
address the issue
adhere to corporate standards
adjust ones language to the
audience
dministrative (admin.) staff
admire the most/the least
admission of liability
admit
admit ones fault
adopt
adopt a fair system
adopt masculine identity
adoption of online technology
advanced technical features
advanced technologies are on ones
way
advancement (=promotion)
advances in technology
advantage over smb
advantages and disadvantages for
companies of smth
advent of smth
advent of the Internet
adventurous
adventurous designer
adverse events
advertise
advertise a vacancy
advertise for a position
advertise smth on
advertise online/online advertising

advertisement /advert/ ad.


advertising


/

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-

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-.
-

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/

10
advertising agency
advertising budget
advertising campaign
advertising expenses
advertising hype about brands
free advertising
tailor advertising to the market
advertising jingle
advertising leaflet
advertising manager
advertising media
advertising method
advice on recruitment of senior
managers
advise on
advise on franchising contracts
advise smb on diet
advise the staff
advocate
affect
affect - to produce influence (on);
affect a business
affect a production
affect negotiations/
performance/work/morale
affect profits
affect sales
affect the performance
affect the shop floor workers
affect the way
affect the way your business operates
in future
affect work
affected by
affiliated agent

affirmative action program (AmE)


afford








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11
afford to do smth
affordable
affordable products
after-sales care
after-sales service
against expectations
age
agenda
aggressive
agree a merger
agree on something
agree so far
agree to work on a project
agreement on
agriculture
ahead of the game
be ahead of competitors
aid relaxation
ailing

ailing company
aim at
aim at green consumers
air rage
air rage incidents
aircraft

airline
airport parking lot
air-traffic control system

aisle
alert smb. to smth.
alert the boss to the idea
all talk and no action
allegation
allege

-.


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aircraft)
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12

alliance
all-important
all-important factor in growing ones
career
all-night garage
allocate
allocate a budget
allocate a set period of time
allocate funds
allocate money to smth
allocate resources
allocate slots
allocation
allow to see or try smth on first
ally engineering excellence with
marketing flair
along with smb or smth
alter the specifications
alternative power source
altitude
to live at high altitude
ambitious
ambitious business career
ambitious deputy
amend
amenities
amicable relations
amid
amid all this bounty
amid fierce competition
an instantly recognized logo
analyze the projections for the
company
ancillary activity
and stuff
announce


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13
announce a runner-up
announce a takeover
announce concessions to smth
announce decision
announce over some device
announcement
annoy smb
annual
Annual General Meeting (AGM)
vote at the AGM
annual health check up
annual membership
annual print run
annual report
annual sales revenue
answer a questionnaire
answer queries
anticipate
anticipate a future event
anticipate smth
anticipate a risk
anticipate consumer future
anxiety
any other business(AOB)
anything goes
apart from smth
apology
apparent
appeal to a different market segment
appeal directly to smth
appeal in terms of size
appeal to
appeal to adults
appeal to ones sense
appeal to people of all income groups
appeal to target customers

,


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14
appeal to the customer
appear aggressive
appearance
applicant
apply
apply for
apply for a credit card
apply for a job
apply for a patent for the design
apply for a promotion
apply for a vacancy in
apply for certification
apply smth internally
apply to be a sponsor
apply to the authorities for a license
appoint
get an appointment for oclock
make an appointment
reschedule an appointment
appoint a new manager
appoint Financial Director
appoint smb with a good record in
appoint to a job / a position of
appointment
appointment with
appraisal
performance appraisal
appraisal interview

appraisal scheme
appraise and identify talent
appreciate
appreciate the offer
appreciation
appreciation of ones learning and

, ;
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15
development
apprehension
approach
approach cultural issues
approach some other bank
approach the strategy
approach to customer
approach work
appropriate
appropriate business continuity

approval
approve
approve of
approve smth/grant smb approval for
smth
approved debts
aptitude test
architecture
argue
argue heatedly
argue strongly in somebodys favour
arguments for and against
arise
arouse curiosity
arrange
arrange a meeting
arrange insurance cover

arrange lessons
arrange to meet smb.
arrangement
make arrangements about smth.
array
arrival
arrival time
arrive at a valuation
arrive at some destination
arrive at the airport
arrive at the start of smth

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16
arrive for the meeting at different
times
arrive on time
arrive on time for the meeting
arrogance
arrogant
articulate
articulate ones needs
articulator of policy

artificial buzz about a product


as well as
ascribe a vote
ASEAN Association of South East
Asian Nations
ask for a rise
ask for advice how to maintain and
increase profitability
ask for advice/give a piece
of advice
ask for authority
ask for details about
ask for financial compensation
ask for nominations
ask for opinion
ask for precise information
aspiration
aspirations of people
aspire to
aspiring societies
assail and impact the working of
teams
assault (verbal, physical)
assemble an interview panel
assembly line

/



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17
assert
assert oneself
assertive
assess
assess management teams
assess ones effectiveness
assess risk
assess several alternatives
assessment
assessment of quality
asset
main asset
personal assets
sell personal asset
assign a project to smb
assign responsibilities
assign tasks to
assign the project to smb
assign/give responsibility for smth
assignee
assist in recovery
associate specific qualities with the
brand
associated companies
assume
assumption
assure
astute
at affordable prices
at a conference/party
at a cost of
at a heavily discounted price
at a higher price
at a later date
at a low cost
at a premium price
at a price
at a railway station/the airport/the

,

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18
reception
at a time
at a valuation of
at affordable prices
at all levels
at all times
at an affordable price
at an appropriate time
at board level
at different stages of development
at every given opportunity
at first glance
at higher prices
at lower prices
at night / at weekends
at peak times
at stake
at the early stage of development
at the expense of smth
at the full price
at the outset
at the point of
at the prices
at the quoted price
at the stage
at the top of organization
at this point
at till point
at work
attach detailed structures to smth

attached to smth
attachment
attack smb
attack the company
attempt to do something
attend
attend a course
attend a meeting
attend an interview
attend induction sessions

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19

attend to smth
attendance
attendance record
attendant
flight attendant
attitude
impersonal attitude
caring attitude
paternal attitude
attitude to / towards smth
attitude to counterfeiting
attract attention
attract customers
attract major distributors
attractive person
attributes
auction house
auction through an on-line
brokerage
authentic recipe
authorise
authoritarian
authoritative sources
authorize overtime payment in
advance
autocratic
average
on average
average spending per month
avert a crisis
averting phone rage
avoid
avoid misselling
avoid paying taxes
avoid a bad candidate
avoid a takeover
avoid confrontation
avoid criticizing smth
avoid delays
avoid delivery charges


-.


,

, -.




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-.

20
avoid errors
avoid future litigation problems
avoid paying taxes
avoid technical terms, abbreviations
or jargon
avoid the spotlight
avoid the worst effects of smth
avoid uncertainty
award a prize to smb
award extra points for companies
award prizes to companies with
outstanding new ideas
award-winning modernist design


,


,




-.

/

,

,

21

B
baby boom generation

back a project
back smb up on smth
backed up by sharp advertising
backer
background
background to the crisis
backlash
backlash against advertising
backlighting
bad line
bad manners
baggage (Am.) / luggage (Br.)
lost baggage
hand baggage
baggage claim/ check in
baggage conveyor system
baggage trolley
balance
balance cost with comfort
balance sheet
balance smth against smth
balance the life
balanced
balanced budget
balanced person
ball-bearing factory
ban
ban on the use of landmines
bank
bank debt route
bank deposit
bank overdraft
bank statement


(
)

-. -.

,

/



/


,

,

-. -.
(
)
,


22
bank with
banks bottom line
bankers draft
banking industry
banks couldnt care less
bargain
bark
barriers
base
base for expansion
base for expansion into other areas
base information on international
surveys
base ones policy on the concerns of
smb
based on pity
baseline
basement
bash smb in a newsletter
basic equipment
basic information
batch of a product
battery is low
battery life
be in the front line of the battle
against smth
be jealous of
be on the brink of
be subject to sexual harassment
be "stuck in the middle"
be (become) redundant
be listed
be 20% below target
be a blow for smb
be a co-founder of smth
be a common practice
be a credit to
be a failure
be a glib tongue
be a good choice
be a good team player

( , )

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-.
,





23
be a hard nut to crack in business
be a harmonizing influence in the
team
be a key person
be a landmark in smb's career
be a logistical nightmare

be a matter of luck
be a matter of personality
and character
be a nightmare from start to finish
be a pain in the neck

/
/



, /
-.

//

/


, ,

be a question of choice

be a real eye-opener
-./-.,

/

be a spin-out from
,

be a straight arrow

be a strong saver


be a success
be a success from the start

be a theme a smb's success
-.
be a thing of the past

be able to cope with a new situation

be able to express ideas well



-
be about to do smth
be about to finish

be about to knock a company

sideways
-.
be above ones expectations
/
be acceptable in the marketplace

,
be acceptable to the finance

provider
be accessed by smb
-.

be accessible

be accused of smth
be accused of taking drugs

24
be achievable
be afraid of making mistakes
be after
be against smth
be allowed to do smth
be an established business
be an inspiration to the members
be apparent to everyone
be applied to business
be appointed CEO
be appropriate for entrepreneurs
be around
be around for 14 months
be as brief as possible
be asleep at the wheel
be assertive
be at a loss for words
be at fault
be at the core of philosophy
be at the forefront of innovations
be at the heart/the periphery of
things
be at the leading edge
be attracted by (the option)
be attractive to rival companies
be available
be average in the profession
be aware of
be aware of all the risks involved
be aware of the value of costconsciousness
be away on a business trip
be based in
be based on smth
be based on uncertainty
be behind smb's success
be behind times



() -.
-.
/
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,




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14

,


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,


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25
/ /


be big on discipline
-.
be blind to the agenda of smb
be blocked from the entire universe ()
- ,
because you are not wired
)

be born to a family

be bound for Europe
/
be bound to create problems

be bound to do smth
-.
be bowled over with/by smth
-.
-.
be capable of doing smth

be careful about topics for

discussion
/ /
be careful with money


be cash-strapped
-
be caught up in

be checked into a hotel

be clear about the objectives



-
be close to smth
be close to bankruptcy

be close to being sacked


be colloquial term
-
be comfortable with smth

be committed to

be common
(
be competitive
)
be competitive with other available

credits

/
be compounded of
(
be concerned about
)
-./
be concerned with smth
-./ -.

be confident

be confirmed by surveys
be confused about smth
/
-.
-.
be content with smth
(
be continuously engaged
be better off

26

be controlled tightly
be convinced
be cooped up
be cooperative
be couched in
be courteous
be credited to account
be crucial
be custom-fit to the company
be cut off
be daunting
be dead against smth
be dead set on smth; making smth
be defensive
be delayed in traffic
be delighted with smth
be dependent on smth
be determined
be direct
be disappointed at smth
be disappointed with current sales
perfomance
be dismissive
be dissatisfied with smth
be dissatisfied with the returns on
ones innovation investment

be distinctive
be divorced
be down
be down to smb
be down to smth
be down to alcohol
be down to earth
be driven (led) by sound values
be driven by higher tax refunds

)





, ,

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/


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;
-


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-.

,
-.


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,

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,
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-
,

27

-.
be eager to do smth

be easy on people
,
be encompassed in
( )
be encouraged about one's position


be encouraged by consumer
spending

be engaged
be engaged in an activity
-.
( )
be entered
-.
be enthusiastic about smth
-.
be envious of smth
/
be equipped with a tiny battery

pack
/
be essential for
-.
be excited about smth
be exhausted after a stressful day = /

be stressed out
,
be explicit

be extremely desirable for team

members

be faced with the problem

be fair to others
-./-.
be familiar with smth/smb
,
be family owned

be far from finished

-.
be fascinated with
,
be faulty


be fed up with smb

be fired

be firm

be flooded

be fluent in three languages
-.
be focused on smth
be focused on quality

-.
be for smth

be forced out of the market

be forceful

be forecast to grow to
/
be formal/informal

be full of ideas

28
be fulsome in ones praise
be fussy
be fussy about smth
be going on in a company
be gone in a flash
be good at smth
be good at doing smth
be good at influencing people
be good at managing people
be good at marketing
be granted a license
be grateful for
be greatly respected for smth
be half what it was before
be hamstrung
be happy about
be happy with the outcome
be held off the south coast of
be hesitant
be high priced
be high profile
be highly identified with the
organisation
be highly valued by smb
be honest
be hostile towards/to smb
be hot
be imbedded with smth
be impolite to smb
be impressed with smth
be impressive
be imprinted on ones mind
be in
be in a position to comment on smth
be in a serious financial difficulty
be in a strong position
be in charge of smth


/

-.


-.,
-.
-.





-.


-.




()

-.


-.
,
( )
. -.

-.
-.
,
/
, ,

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29
be in charge of a hostile workforce
be in control of something
be in danger of burning out /
self-combusting
be in excellent shape
be in existence
be in front of the competition
be in great demand
be in sight
be in style/ out of style
be in the position of smb
be in the air

be in the mood
be in the news
be in the red
be in the second year of applying
six sigma
be in touch
be in touch with customers view
be in/out of stock
be incapable of doing something
be incorporated into a report
be increasingly expected
be independent from smth
be independently audited
be instantly recognizable
be intended for
be interested in smth/doing smth
be introduced to smb
be intuitive
be involved in smth
be keen on something
be keen to do something
be kept at an optimal level
be knighted for pioneering work



-, -.

/
()
(
)


,
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/ ( )/
/






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/
,
-.
/

-.


/
-.
-, -
-.

-.,
-
-
/ -

30
be known for its integrity
be known for one's patience
be late for a meeting
be late to work
be less price conscious/ sensitive
be let down
be liable for the debts
be liable to tell
be likely to do smth
be likely to leave
be likely to result in
be linked to team performance/
individual achievements
be linked to the bank base rate
be littered with
be located in
be lonely following ones divorce
be lost on smth
be loyal to the brand
be made redundant
be made right first time
be made up of people
be misinterpreted
be modestly priced
be more accurate, targeted and
timely
be more likely to be heard
be more of an art than a science
be more optimistic about the
economy
be more trouble than
be new to the job
be noted for
be nothing but froth
be of concern to smb
be of equal status and age

/



,
/
/
-.



/

-.


/
() ;


-.


/ ,
/

,


/,
/
-
,

-.
/

31
be of interest to smb
be off work
be old-fashioned
be on
be on a plane
be on display
be on expense
be on hand
be on hand to provide information
to sb
be on holiday
be on one's way
be on smb
be on smb's way out
be on the ball

be on the lunatic fringe


be on the mobile phone
be on the phone
be on the same wavelength
be on the seafront
be on the stock exchange
be on the tip of ones tongue
be on the way up
be on-line
be open about ones aims
be opposed to casual Fridays
be out of date
be out of proportion to the kind of
business
be outmanoeuvred in negotiations
be out-of-date
be over
be over here
be over-confident
be packed with people
be particularly at risk

-.


/
/
,


,
-

/
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//
-.
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32

be people-oriented
be perceived as play rather than
work
be persuasive
be physically delivered
be pleasant with everyone
be pleased
be pleased with a service
be pointless
be popular with
be popular with the staff /the unions
be prepared in advance of smth
be pre-screened
be prevalent in the banking
industry
be pro brands
be produced under license
be proud of one's heritage
be punctual
be put out
be ranked sixth
be rated
be rated more highly
be realistic
be redecorated
be reflected in new Internet sites
be regarded as
be relevant
be reluctant to speak
be renowned
be responsible for
be rewarded with smth
be rich in smth
be right on smth


,

,



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,

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)
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-.
-.
-.

33
be rigorous in your analysis
be rude
be run by a group of people
be satisfied / dissatisfied with the
job
be scheduled for some period of
time
be secretive and slow to response
be secure financially
be secured on business assets/
personal assets of shareholders
and directors
be sensitive to
be set for
be short of smth
be short-listed for interview
be short-tempered
be skilled at doing smth
be slow
be some years smb's senior
be spectacular
be state-of-the-art
be stressed out
be strongly opposed to smth
be strongly/totally in favour
of/against smth
be successful
be successful nationwide
be suitable
be suitable for
be sure of one's facts
be swept away in the market
be sympathetic with smb
be technically strong
be the best at everything
be the closest gets to smth
be the culprit
be the issue
be the largest by revenues
be the market leader




/

-


/
-.

, ,

-
, /
-



-.
/ -.


;
/


-





( -. )

/

34
, -.
/
,

be the world's largest retailer


be thoroughly tested in a focus
-
group

be thought up
3 -.
be three times bigger than smth
be thrown in at the deep end

//
be tied up
be tied up with agreements


be tightly regulated
be totally aligned with ones values -.
/
,
be transparent
-.
be truthful about

be ultimately challenged by smb
-.

be unbelievably simple

be under constraints
,
be under control


be under pressure

be underpaid

be unhappy with the present

changes
/
be unheard of

be unpopular with

be up
()
be up and running =
( ,
be working well
)
-.
be up to smth
be up to the eyes
(
)
be up to the mark
,
be up to the requested standards

be up to usual standards


be upset

be up-to-date


be very uncharacteristic of
be the reason for smth
be the right person

35
Sweden
be voted a businesswoman of a
year
be way over budget on smth
be wealthy individual
be well aware of smth
be well-accepted by smb
be willing to do smth
be willing to take risk
be without parallel
be worried about
be worth
be worth a particular amount of
be worth checking out
be worth doing smth
be worth implementing
be worth millions on the stock
market
be worth much money
be worth sponsoring
be wrapped in a metallic foil
be/feel like a fish out of water
be/get fed up with smth
be/lie at the root of smth
beacon in the darkness
bear
bear costs of due diligence
bear in mind
bear on smth
bear similarities to smth
bear the brand name=have
beat
beat about the bush
beat competition
beat off the competition
beat one's expectations
beat rival's deadline
beautician / beauty counsellor
become


-.

, -.
-.
-.
/

-.
,

,
, -.
/



-.,
/ -.
/
, ,
,
/

, -.
-.

, ,
/
,

,

-.

36
become popular with customers
become a core value of smth
become a limited partnership
become a public company

become a regular
become a two-way channel
become carried away
become competitive
become cynical about product,
proposals
become decisive
become demotivated
become hazardous
become more alike
become more common
become obsolete
become redundant
become saturated
become severe
become sophisticated
become the de facto world standard
become unmotivated because of low
pay
become valuable
become vital/vitally important
begin with a concept
behave ethically
behave in an irresponsible manner
behaviour patterns
being a good listener
belief
believe
believe in the working of the team
belong
belongings
below-average performance
below-the-line activities



-.



(
)



,
-.




,


,



(
) -





,

, ;

,
,

(
, ),

37

benchmark
benchmarking
beneficial
beneficiary
benefit
benefit a company
benefit to the organisation
benefit from smth
benefit immeasurably
benefit on the eventual sale of their
equity stake
benefit to shareholders
benefits package

besides
best qualified person for the job
best-selling product
beta version
between individuals
beverage market
beware of the sycophants
beyond the call of duty
bid
to mount a takeover bid for
bidder
big challenge for smb
big hat but no cattle
big issues
bilateral agreement
bill
Bill of Lading (B/L)
billboard advertising
billing
billing system
biodegradable packaging


, , ,

//
(
)
/
/
/

-




, ,
, ,

/


/ ,






( ),

,
-.


(
)
()
/


, ,

38
blame smb for smth
bland technological object
bleak
blending of smth
blind copy

block a merger
blood group
blow the budget
blue chip companies

blueprint
blunt advice
board
on-board
board meeting
Board of Directors
boarding
boarding pass, card
boardroom battle
boast to someone about something
boastful
body language
bold changes
bombard people with information
bombard with advertising
bonds
interest on bonds
repay bonds
bonus
cash bonus
incentive bonus
bonus scheme
bonus/profit sharing scheme
book
book tickets/hotel accommodation
to be fully booked
overbooking
boom in shares/ in market

-. -.

,
-.

(
)
,



, (

)
/
,



, , ,




, -. -.

,

,

,





,
/



, /

39

boost
boost bottom lines
boost hopes
boost public confidence
boost sales
boost the immune system
boost the morale
boost the salary by
bore
bore the audience
boring
borrow
borrow a loan against the assets
borrow at cheaper rates
borrow at zero percent/ interest rates
as low as nought percent
borrow for everyday purchases
borrow from a supermarket
borrow money from some source
borrow on a credit card
borrow to buy major items
borrowed money
borrower
boss around

bother smb
bottom line
bottom of the list
bottom-end /downmarket/
downscale products
BPR
business process re-engineering
brainstorm
brainstorm a short list

,







,
/ /

,






,
-.

,

-,
; -
;

, ,

,
,
/
-
,

(
, ..
,
)

40
brainstorm ideas
brainstorming
brainwave
branch
branch office
branch out into magazines



/
,

/ ,

branch store
-
branches and subsidiaries all over the
world

:
brand
,

brand a product

brand association
(
/)
brand awareness
;

brand development
/
brand equity
;
( )
brand image
; - (
)
brand label

brand leader
-; :


brand loyalty
() ;
:


brand management
-
brand manager
- (,
)
brand name
;
brand owner

brand placement
/ ,

brand positioning


brand preference

brand promotion

brand stretching
;

41
brand value

branded clothes
branded product/ unbranded product
product branded with the companys
logo
branding
brash
breadth
break
break in the rising prices
break into the market
break off relations
break the ice
breakdown
breakdown in communication
breakfast cereals
breaking crisis
breakthrough
make a breakthrough
breath down the neck
brew (coffee)
bribe
bribe
offer, give bribes
accept, take bribes
hand out bribes to smb
bribery
massive bribery
'bricks and mortar' retailer

bridge
bridgehead
establish a bridgehead in
brief introduction about the
subject of the presentation
brief suppliers on smth
brilliant
bring
bring a friend
bring about

: ,

()
, /
,

: ;

,
,


("")



,

/
,
,

,
,


(
,
)
,
/


-.

,
()
/
,

42
bring considerable challenges
bring differences to the surface
bring disagreement into the open
bring forward the next round of
changes
bring in smb
bring in a doctor
bring out a product
bring out the best/worst in smb/smth
bring people into the change process
bring rigor (rigour) to the innovation
process
bring smb up to date
bring smth to a halt
bring smth within the reach of
everyone
bring the brand back to the market
bring to ones attention
bring to reality
bring together
British Airways
broad
broad range
broad scope
broadcast smth worldwide
broader issue for society
broadly speaking
broker
browse
browse sites/the Net
browser
BSc in Business Administration
Bachelor of Science
bubble

budget
budget airlines

-. ( )


/
- , -.



-. /

-.
- /



,

,
, ,
-.

//
,



, .

/

43



,
, ,

/
/
build a long-lasting relationship

build a personality beyond its normal


limitations

build a profile
, ""
build a prototype of smth /working
-./
model

build a rapport with smb


-.
build business relationships

build direct personal relationships

build employee loyalty




build on established contacts

build on teams strengths

build on the foundations
,
build reciprocal alliances

;
/,

build relationship on personal trust



and respect

build trust
/
build trusting relations with people


build up a business
;
build up a client profile
/
build up a team

build up long term customer

relationships

build up market share



build up relations

build up sales

build up the strength of
-.
build up/develop relations

-, , ,
bully

budget constraints
budget hotel
budget limit of
bugbear
build
build a brand = create a brand
build a business

44
bump into smb/smth
bumpy surface
burn up fuel
burnout
burning out
bury smth in smth
business angel

business associate
business' business model
business class /ticket/ trip
business commitment
business contacts
business continuity planning
business culture
business etiquette
business executive
business interruption impact
business lounge
business negotiations
business practice
business process re-engineering
business protocol
business services on-line
Business Solutions website
business suit
business transaction
business travellers priorities
business trip
business unit
business-to-business marketing=
B2B marketing=industrial marketing
butt in
buy / sell on the Internet
buy a mortgage
buy from suppliers

/
-./-.
/

/ -. -.

(
e-business);
, ,


//

, ,




,

-

,

-
/-

-


()
-2- , -,
,


/

45
buy into smth
buy products from suppliers
buy smth at inflated price
buy stakes in a company
buy via the Internet
buy/sell on the Internet
buy-in (to a business)

buying behavior

buying habits

buy-out
buzzword
by air
by chance
by contrast
by design
by market value
by nature
by rail
by the hour
by the way
by training
by/in comparison with

-. ( )/
-.

-.


/
50% ( )
,

(
, ..)/

(

)
(
)
(.) /

-
, ,



( , )

46

C
abin
aircraft cabin
cabin crew, staff
cabotage
airlines cabotage
cafetiere
cage birds
calculate
calculate retirement benefits
call
call a plan into question
call back
call center

call for
call for legislation
call for stiffer penalties against the
offenders
call in a team of consultants
call it a day
call off
call off a meeting
call up the information
calm down
calm ones nerves
calm the behavior
campaign
campaign for change on issues
campaign on smth
campaigners
campaigners for paternity leave
can opener
cant make head or tail of smth
cancel
cancel a campaign
cancel a flight




,

,

/
- ;

, -
-.




, -.

, ,
/


-.
;

-.





-.

47

,

cancel due to
,
cancel the contract with smb.
-.
cancel the end-of-year bonus scheme
/

cancellation /cancelling

cancelled flight

candidate for a job
,
cannot be bothered to do smth
-.

canteen

canvas

canvass sample of workers

-.
capability of doing smth
, ,
capable facilitator

capacity to identify, attract, retain ,


, -.
(
capital equipment
)

capital gain

capital repayment

capitalise upon opportunities
,
capitalization

capture the imagination

car sales executive

car share scheme

car with airbags




cars power and performance


care about other peoples feelings
care about the others/for one another , /

,
caring company

caring person
-
arrier
national flag carrier

, ,
carry
carry a voyage across the world
/
/
cancel a meeting
cancel a subscription

48

carry an identity card


/

carry around
,
carry on
// ()
carry-on baggage

carry out
,
carry out a great deal of research

carry out a repair
,

carry out a study
carry out a study of the market

carry out market research

carry out repairs

carry out research into flexitime


carry out research into share option
scheme (=share incentive scheme)


carry out the test launch of a product

cartel

cash
cash cow
/
/,

cash flow

/
cash flow problem
(-)
cash generation
,
,
cash machine

cash reward

casting

,
casual
casual clothing

casual company culture

;
casualties

catalyst
-.
catch smth
catch up

catch up with
, -.

catch/I didnt catch that
(, )/
catch phrase
,

49
categorise and prioritise risk
catering arrangements
cause
be caused by smth
cause an allergic reaction
cause concern
cause embarrassment
cause problems
cause smb to do smth
cause staff division
cause stormy relations
cautious
contingency plan
celebrate
celebrity
celebrity endorsement
cement/strengthen relations
centenary
center on smth
central banks
Bank of England
European Central Bank
Federal Reserve Bank
centralize purchasing
century-old department store
chain
CEO (chief executive officer)
ceremonies and festivals
certification
apply for certification
chain of bookshops/ supermarkets
chair the meeting
chairperson
challenge
challenging
challenging targets
Chamber of Commerce
champion wealth creator
hance
get a chance




/
/
-.

,


-. -.
()

-.
()
,





/
/

,
,
/


/

50

, ,
-.

;
,




(-
)/
; ;
charge
charge for a price
,
charge for a product

charge people to do smth
-.

charisma
charismatic
,

charity
give money to charity

charming

chart
(
charter
low cost charter flight
) (
)
/
chasm between people

chauffeur

cheap foreign travel
,
cheap trash
,
cheaper solution


cheap-rate calls
,
cheat
/
check
check / measure progress against the
targets / goals

check a diary

check all the details carefully
/
/
check change/receipt
/
check e-mail

check for faults
()
check key points
/
give a chance for
change
change into clothes in front of smb
change consumption patterns
change ones mind
change overnight
change the brand image
change the interior of the car
change the pitch of your voice
change to a new supplier
changing patterns of smth

51
check on commissions
check out time
check references
check the equipment
check understanding
check up on employees
check with a contact
check-in luggage, hotel check-in
cheek
have the cheek to do smth
cheers
chewing gum
chief accountant
chief buyer
chief executive
chief knowledge officer
chief knowledge officer
childminder
choose health care options
choose the right people to run
business
cie = concise
cinema, local radio and television
advertising
circular operation
circulate the crisis management
programme
circulate the papers
civil servant
claim
claim extra expenses
claim the prize
clarify
clarify one point for smb
clarify smth/one's point of view
clarification






, ,

,
.
( ,
) ( )

-.
/


/





, ,

/ ,

/
/

,

,


,
-.
-., -
,
/,

52
clash violently with smb
clasp and hug employees
classic brand
clean up
clear and easy to understand
clear performance target
clear performance targets
clear reason
clear set of promises
clearing bank
clientele
climate of supporting pubtic
opinion
climb 0.7% to 10.364
climb in smth
clinical trials
carry out a trial
clock in
clocking on
close identification
close relations
close the business down
close the sale / the deal
close to a deal
cloud relations
coach
coach of a team
coaching

coaching people to achieve tasks


co-author
cockpit
code
code of ethics
an ethical code
code of good practice

-. /







/




0.7% 10.364
() -
,


,

()
,




,

,
/


,
,

53
code sharing flights

code-named XYZ
code-sharing agreement

coffee-growers
co-founder
cohabiting
coherent
cohesive group
collaborate
collapse
collapse very publicly
collateral (Am)/security (Br) for
the loan
collect feedback
collection of people
collective bargaining
collegiality
combat/fight depression
combine to force smth
combine with
combined entities
come across smb., smth.
come along
come at staff
come low
come on the scene
come to a decision
come to an agreement
come to conclusion
come to mind
come to ones senses
come under pressure from smb to
do smth
come under pressure over smth



(
)
XYZ
,




,
,

, ;
, ,


,


, -.
-.

-., -.

.
(
)
/

,



, ,
-.
-.
()
-.

54
come up
come up to expectations
come up with
come up with an idea
come up with solutions
come up with solutions to smb's
problems
come up with the finance
come up with unusual solutions
command premium prices
comment on
comment on changes
comments
commercial
commercial mortgage
commission smb to do smth
commission market survey
commission payment
commissions
commit
commit oneself
commit suicide
commitment
commitment of smb to smb
committed
be committed to the job
committed workforce
committed workforce
commodities market
common
common core of behaviours
common goals
common practice
common sense
common terms
communal obligation
communicate in a clear way

,




-



,


, , ,
,
/
-. -./

, /,

,
,

,
-. -.
, ,






()
/
/

55
communicate on a daily basis
communicate targeted issues
communicate via an Internet site
communication cant be beaten
communication devices/mobile
devices
communication expert
communication problems
communications consultancy
communicative
community of customers
commute long distances
commuting time
companies in the Dow Jones
Industrial Average
company
set up the company/ a business
run the company
limited company = corporation
(AmE.)
multinational company
private limited company
public limited company
company at the leading edge of
technology
company logo
company member of staff
company mission statement


/


/

,

, ,

, ,
/

,







( )

company owned outlets


,

company policy on customer service



companys performance/ profitability ,
/
company-wide
/
( )

comparative advantage

compare

56
compared to smth
compared with/in comparison with
compatible with
compel
feel compelled to do smth
compensation
ompensation package

compete against
compete at a disadvantage
compete for the top prize
compete on a basis of volume
compete on price
compete with each other
competence
competent outfit
competing brands
competition :
aggressive
cosy
cut-throat
ferocious
fierce
intense
tough
unfair
competitive
competitive market
competitive position
competitor
compile a list, a contract
complacency
complain
complain about
complain against smb
complaint about smth
complaint against smb
complaints procedure
complementary businesses

-.


,

-.
( , );
(, , )

,
..
-.
,





,
,

c ,
, ,

-.
-.
-.
-.

,

57

complete
complete a guarantee form
complete a questionnaire
complete high school
complete paperwork
complete studio editing
complete tasks assigned to smb
complete the table
completed takeover
completion bond
complex

complex nature of risk


complicated
complicated system
comply with regulations, the law
components
comprehensive survey
compromise and settle in the
middle
compromise ones own views for
the good of the whole
compulsory attendance
computer viruses
con artist
concede responsibility
concept behind the amazing
success
concept store
concerns of customers
concise
conclude / make a contract = to
contract
conclusion of the presentation
conditions for success
conducive to
conduct
conduct a survey = run a survey
conduct commerce in partnership





,

, , ,
, , ,
,


,

/






-,

,



,



/
-.
,

-.

58
with smb
conduct over smth
confectionery
confidence in
have confidence in
confidence in the market
confident in
confidential (data/information)
configure a system
confine to smth
confirm
confirm the arrangement for smth
confirm the booking
confirmation
confirmed LC( letter of credit)
confiscation of assets
conflicting image of speed against
suitability for smb
conform to local tastes
conformity to specification
confusion
create confusion
congratulate on a recent success
congratulate smb on smth
connections
conscious need
consensus
consequences in/under
consequences
consequences of
conservative
consider
consider alternative
consider issues
consider the options
considerable foresight
considerate

-.,
-.

-.


-.
,

-./
-.
,
-

( )

,


-.
,



-. -.


/,

-.

, ,
,


,

59
consignment
consignment of goods, stock
consist of
consistency
consistent
consistently
consolidate debts
consolidation
constant reminder
constraint
constraints that your organization is
under
construction and agricultural
equipment
consult a horoscope
consult colleagues
consultancy, consulting firm

consumer
consumer base
consumer benefits of the product

consumer confidence
consumer marketing
consumer purchase plans
consumer satisfaction questionnaire
consumer survey
consumer tastes in smth
consumers experience of the
product/consumer habit
consumer-oriented culture

, /
,


,
, ,

,

,
,



/
(
,
, .,

)



,

-.

/
,

60

consumers current concerns


contact a company/person
contact smb for advice on smth
contact the right person
contaminate
contamination scare
contemplate smth
contend smth
content of smth
contestant
contingency plan
continue apace
continue relationship by
telephone/Internet
continue the expansion
continued price pressure from
rival
contract out

contract value / price


contractors
contribute to smth
contribute a lot in/to discussions
contribute to/ do contributions to
effective team building
contribute to a team
contribute to improving smth
contribute to innovation projects
contribute to non-profit groups

contribute to success
contribute to the development


()

/
-.
-.
/
/
, ,

/ -.
-.
-.



/
,


/
/,
( )

-.,
-.

//
-.

/

/

,

61
contribute to the near gain in overall
sales
contribution
contributory cost
control to
controlling interest
controversial decisions
convenience of smth
convenience store
conveniences in the hotel
convenient
convention
conventional desk job
conventional market research
conventional method for studying
consumers
conversation topics
converse with
convert smth into smth
convey the scale of risk
convey a sense of outright
cheapness
conveyor belt
convince someone of smth
cool
cool relations
cooperate in certain business
activities
cooperate with smb/smth
cooperative person

co-operative bank
coordinate efforts across national
markets
co-owner
cope with smth
co-producer
copy of advertisements


,

(
)
-.


, ,
,
,

()

/
,
, -.,




-. -.
, ,

-./-.
,

(/)
(
)

-.
/
/

62

copy-cat chains
copycat product

core
core activities
core brand values
core competence
core essence of ones business
core offering
core product
core purpose
core reason
core staff
corner a market
corporate business accounts
corporate governance
corporate identity = corporate
image
corporate venturing

corporate, high spend,


high profile customer
corporate/company culture
build a company culture
correct a fault
correspondent bank
corrupt
corruption
fight corruption
Corruption Perception Index
cost smth
cost a fortune
cost advantage
cost implications
cost of producing a product


,
()
(
,
)/
,
,









,
,


(, ),




,


,

/
-
,
o


/

(
)
/
,

63
cost of the advertising
cost of training
cost savings
cost structure
cost-conscious consumer
cost-cutting
cost-cutting exercise (practices)
cost-efficiency
costly
costs work out at 50 p
couched in the financial terms
counselling with an expert
count
count coins in ascending order
count on smth/smb
counterfeiter
deal with counterfeiters
counterfeiting

counterpart
countless reasons
countries in transition
country of origin
country-specific differentiating
features of a product
couple smth with smth
courageous
course
course of action
course trainer
court
court case
cover environmental, social and
ethics issues
cover expenses
cover for smb

/

,

,

,
()

50

(,
)
,


-., -.
,
,


(),



()/
,
()
,

, -. -.
,


,
, ,


,

/
-.,

64

cover immediate expenses


cover issues
cover smth in the talk
cover the contract / shipment /
insurance / costs
cover treatment by contract
covering letter
cover-up
co-worker
crack the market
crafts from ones own country
cram passengers into an aircraft
ramp
to be kept in cramped conditions
crash
craze
crazy
create
create / build an effective team
create a common purpose and vision
create a community of talent
create a completely new brand
create a new post
create a picture
create a vast opportunity for
smth/smb
create an artificial buzz
create barriers
create brand image
create confidence in the business
create consumer loyalty
create good team spirit
create interest in corporate
responsibility
create job opportunity
create momentum

/
/ / -.

/
/ /
/

()
,
,
-


,
,
,
,





/ /


-, -

//


/


/
,

65
create trust
creative
creative thinking
creativeness
creativity
crche facility
credibility
loss of credibility
credit a salary
credit card bill
credit card business/operations
credit card company

credit risk
credit smb with smth (saving a
company from bankruptcy)
crisis counsellor
crisp
critical factors of success
criticise smb
cross all the Ts and dot all the Is
cross the overdraft limit
cross-border merger
cross-border supply
cross-cultural issues
cross-marketing
cross-reference
crucial
crucial items
cuddle
cuisine
cultivate up-market and styleconscious image
cultural aspect
cultural awareness

()

,



,

: ,
,
,
;

( )
-. -. (
)
,
( ),

-.
i,
,
,
( )
,




,
,

66

cultural characteristics
cultural peculiarity
currency
current
current assets repayable on demand
current company
current craze for
current financial resources
current sales performance
current trend
currently
curtail smth
curved line
custom
customer
customer allegiance
customer care
customer delight
customer helpline
customer loyalty
customer perception
customer research
customer retention
customer segments
customer service
customer service evaluation
questionnaire
customer service manual
Customer Service officer
customer service representative
customer tastes
customer-focused procedures
customer-focussed
customer-oriented culture


/- ,

, , ,

/
//


/
-.

,
// /
,

, ,




//
;
,
()


,

,

67
customise to every market

customs and immigration officials


customs complications
customs documents
customs duties / tariffs
customs officer
customs procedures
cut a product line
cut back on the essentials
cut corners
cut costs
cut costs by 10%
cut down on paperwork
cut down the expenses on testmarketing

cut down the number of customers


cut fat and sugar in food
cut off
cut off relations
cut ones reliance on smb
cut out
cut out the loss makers
cut prices
cut profit margins
cut wages by 8%
cut/reduce costs
CV (curriculum vitae)
ustoms
pass through the customs
ut down

,
() /



/

,

/




,

10%
,


() ,
(



)

()


/ -

/


8%
/

68

D
damage
damage a share price
damage limitation
damage one party
damage ones image
damage ones health
damage relations
damage reputation
damage the brand image
damage to reputation
damages
dangerous locations
data miner

data on smth
data processing
date back
daunting challenge
day off
deactivate
deadline
a tight deadline
meet the deadline
deadline for submission
deal
deal a blow
deal in used cars
deal with a company
deal with a problem (complaint)
deal with affairs, problems
deal with culture shock
deal with customer complaints
deal with dissatisfied customers
deal with service failures
deal with the consequences




-

,
, ,


,

/
(
,
)
-.

,






//
,


,
,

69
,
,

-.,
decide on smth
-.
decide on a strategy

decide on different launch strategies


/
decide on the plans for
/ ,

,
decision maker

decision-making
-.
decisions regarding smth

decisive

declare a dividend
, ,
decline

decline in smth
// -.
decline in book sales

, ,
declining market

,
decrease
decrease of business activity

decrease the price of goods/services /
decrease/increase by 5%
() / () 5%
,
dedicated
dedicated company
, ,

,
dedication

deeper reason
///

default on debt interests


defect to rival business

defecting customers
() -.
defend ones actions
,
defendant

defensive
/ /
deference

defining moments for a company


,
defy predictions
,
delay
debts
deceit
decent typist

70
delay in delivery
delay in getting money back
delay on repair
delay taking actions
delayed luggage
delayer
delegate
delegating work to others
delight smb
deliver
deliver a 21.1% rise in quarterly
earnings
deliver good quality
deliver operational standards
deliver the presentation
deliver the service
deliver to a nearby shop
deliver to somebody an access to
delivery
delivery dates
meet delivery dates
deluxe chocolate
demand for
demands for food with added health
benefits
demand high standard of smth
demanding
demerge
demonstrate an affinity with smb
demonstrate interest in innovation
denationalize
deny smth
depart from a hotel
depart to some destination
department head
department store
department store chain
departmental bonuses

/
-. ,
/ -.
/
21%



/

-. -.



,


()


//



-.

-.

-. /

/ ,
,

71
departure area
departure time
departures board
depend on
depend on customers
depend on good administrative
support
depend on smb/smth for
depend on uncertain demand
deploy the full weight of the
resources in the crisis management
effort
deposit
depot
deputy
deregulate

deregulation
derive from database
describe possible futures
describe the products target market

description of problem
desertion by customers
design
design defect
design department
design firm
design manager
designate
designer clothes
designer labels
desinterested
desire for a decent work-life
balance
desktop computer
desperately
despise
destination








-./-.


,
, ,


/
/;
/


-

/

,


; ;

() ,

72
arrive at some destination
fly to major destinations
extensive network of destinations
destroy the intimate social
networks inadvertently
destroy the merchandise
detail smbs recommendations

detailed development
detailed testing
details about
detect failures
deteriorate
deteriorating customer service
determine
determine seniority
determined
develop
develop / form a close personal
relationship
develop a brand with personality
develop a clear problem-solving
approach
develop a customer oriented culture
develop a fashionable image
develop a good relationship/personal
relationship
develop a new advertising campaign
develop a new logo
develop a range of premium-priced
goods
develop a strategy
develop a warm and friendly
relationship with smb
develop an image for the brand
develop and extend product under
the brand name
develop brand
develop common loyalties







/
/ -.


()
,

,

,

,
, ,



-


-.


/
()
,

73

develop customer loyalty

develop integrated operations

develop integrated strategies for

smth
-.
develop markets (ideas)
/ ,

develop new products



develop relations

develop skills through coaching/by
training/on the job
//
develop some long-term planning

develop winning strategies



develop/design new products for
/
promotional purposes

develop/draw up an accurate buyer

profile


developing market

developing world
,
development capital

/
developmental stages/at the stage

devise ways to keep workers
( )

dial up information

differ from
differ from competitors product in
()

different response

different tastes and customs

differentiate a product from

difficult to replicate

digger

digital age
,
digress

dilute or destroy curiosity


dilute the share capital

dip in sales

diploma in education
,
dire
,
direct
, , ,
direct export
,
direct investment

74





direct subordinates

direct telephone banking

direct the troops

, ;
directions
,
directories

directory advertising

disabled facilities
,
disabled people


disappointing sales

disaster recovery plan
,
disastrous decisions

discipline
disclose information

,
disclosure

discount at weekends

discount for

offer discount

discount of at least 5 % on orders up , 5%
to / on all goods ordered
/
discounts on a range of goods

discount on our list price

discount retailer
,

,
discourage
discourage from doing smth
/ -.
/
discrepancy in figures

discriminate against on the
/
grounds of race/ gender
/
discrimination on the grounds of

race/ gender

discuss a proposal
discuss ideas

discuss smth in person
-.
discuss suggestions for improving

smth
-.
discuss the length of the contract

direct mail advertising
direct mail selling
direct mailing

75

disembarking
dismiss
dismiss smth as time-wasting
dismissal
disorientation
disparity
dispatch the goods
dispense with the smb/smth
dispenser for candy bars
display rack
disposable nappies
disposal
dispose of
dispose of assets
disprove
dispute over pay rates
disrupt relations
disruption
disruption of smth
disruptive and dangerous in-flight
behaviour
dissatisfaction
distinctive logo
distinguish people from people
distribute by post
distribution centre
distribution channels
distribution costs
distribution link
distribution network
diversification
diversified group
diversify
diversify into other areas
diversify into selling computer
games
diversion of
diversity
divert money from into



-.,


,
,
/
-./-.



- ., ,

-.

()






-
,


/
,

76
divide the bill into equal parts
dividends on shares
divorce
do a CD-ROM walk-through
do a deal with smb
do a disservice
do a feature on smb
do a feature on smb on the cheap
do about smth
do advertising
do business
do damage
do far more to encourage smth
do harm
do hours of unpaid overtime
do marketing in-house
do nothing right
do ones best
do online promotion
do research on smth
do shopping on the internet
do smb a favour
do smth differently
do smth in an informed way
do smth on the cheap
do some limited cinema advertising
do the work on a part-time basis
do unpaid overtime
do well in smth
do well versus a year ago
do with smth
do with the things out of the control

CD-ROM-
-.

, -.
, -.
,
-.
,
/


, /
-.
,


,

/

-.

-.
-. , -
-.

-. ,


/


,
-.

-.

()

77
documentary
domestic appliances
domestic market
dominance
enjoy dominance of smth
dominant partner
dominate
dominate the market
donations
dot com
dot-com businesses
double
double-digit earnings growth
downgrade passengers to a lower
class
down-market
move down-market
downsides to (e-commerce)
downsize
downtown (city center)
draft
draft agenda
draft budget
draft programme
plan / prepare a draft programme
dramatic human interest film
dramatic tension
draw attention
draw down equity against the house
draw fury
draw lots
enter free prize draw
draw ones attention to the chart/
graph
draw smbs attention to smth
draw smth out



,
/


,
/


,
(dot - )
,
()
/
( )




,
-.

,
, ,
,
,


/

-.
/
- -.
, , -.

78
draw up a profile of
draw up a schedule, an action plan
draw up an agreement/an accurate
buyer profile
drawing board
drawn-out meeting
dress code
dress the part
drift in
drive
drive a business
drive a programme
drive around
drive smb to smth
drive the group forward
drive the situation
have smb to drive the situation
driven by
driven leader
drop
drop a hostile bid for a company
drop a pilot
drop everything
drop in on
drop out
drop-in point

drought
drum up more sales
dual fuel car
due
be due to do smth
due to smth

/,

/ ,

/


, ,

,
, ,
, /

,
,
,

-. -


-.

, ,

, , ,


/
/ / /

,
(, )

;
,
,

,
-.
-.

79
due to mismanagement
dumb animals
dumping
duplicate the same information
durability
durable
durable products
during ones stay
duty-free-shop
dynamic



,
/

/ /



80

E
earn
earn only one out of ten
earn praise for the efficiency and
compassion
earnings
earnings per share eventually
earth moving vehicle
ease a situation
easy-going
easy-to-open packaging
easy-to-solve risks
eat with the left hand
e-commerce
economic downturn in
economic recession
economies of scale
economy class
airfare of Economy class
edge
be on the edge of rapid economic
development
edit
editor
editor of the companys in-house
magazine
education
educational output for a TV station
effect
effect on society
effective manifest procedure
efficiency
efficient
efficient communication
egocentric
either... or...
eject mechanism
elaborate


/
/ /


,

,







-
,


,



, ,


()
,
//

...

, ,

81

elaborate system of levels of


deference
electrical appliances
electronic items
electronically operated
liminate
be magically eliminated
eliminate all risk
eliminate dissatisfaction
elimination
elimination of variation
eloquent
elsewhere in the world
e-mail gets sophisticated

embarrass
embarrassment
embrace the online world
emerge from
emerge in
emergency
emerging industries
emerging markets
emerging trends
emerging underclass of
technological have-nots
emission
emotional attachment
emotional response
high emotional involvement
empathy
emphasize
empire builder
employ
employ people without the correct
paper work
employee
employee incentive scheme
employee involvement

,

/

,


-

, (
)
,

-
,


,



() ,

/


/

, ,
,

,

82

employee of the month scheme


employee participation
employee share ownership scheme
employee turnover
employee with a fine future behind
employee-centric approach
employment agency
empower
empower smb to be in control of
empowerment

emulate
enable clients to provide smth
enable shoppers
enable smb to do smth
enable to trade electronically
enclose with
enclosed questionnaire
encounter
encourage
encourage communication
encourage confidence
encourage entrepreneurship
encourage ideas
encourage people to shop
encourage relations
encourage teamwork
encourage to use smth
encouragement
give an encouragement
encrypt
end a conversation
end up


()
,


/ -.


-.

-. -.





( , )
, , ,

/


/


,
-.

,
/
(up -.
)

83

/


/

endorse the campaign / the product ;

/
( ,
, )
,
endorsement
product endorsement

( , ,
.)
endorsement contracts
,


, ,
endowment
endowment policy

energize people

energize and invigorate others
, ,


enfeebled economy
,
engage business
engage in each strategy


engage time
be engaged

the number is engaged


engine trouble

engineering
engineering company

engineering conglomerate

engineering innovation

,
enhance
enhance brand awareness

enhance the brand
/
enhance customer service

enhance ones ability to do smth
-.
-.
enhance reputation

enhance the standing
/
enhance your prospects for success


enjoy relations

enjoy the independence
end up arguing
end with a bang
endanger relations
end-of-year bonus
end-of-year bonus scheme

84

enjoyable
enlist freelance staff
enormous
enquiry
ensure
ensure
ensure competitive advantage
ensure that people do not work too
hard
ensure the safety
enter a bid
enter a country
enter a market/ go into the
market/break into the market
enter data (a keyword, a password)
enter free prize draw
enter key word
enter overseas market
enter the lower-end of the market
entertain at home
entertain smb important
enthusiasm for job
entirely
entitlement
entrant
entrepreneur
entrepreneur-friendly culture
entrepreneurial
entrepreneurial drive
entrepreneurial growth
entry
entry in the contest
entry into a market
entry-level product
environment
in a pleasant working environment
environmental groups
environmental impact of


;
,

,
/

(),

,

,
/

( , )




/


,

, ,


,


,


85
environmental issues
environmentally friendly
eponymous founder
equal
equal income distribution
equality
equipment
equity

equity capital
equity finance
equity investor
equity stake
error of judgment
erstwhile partners
escape the failures
essential motivator
essential preparatory steps
establish
establish a branch office
establish a goal/target
establish a rapport
establish a relationship with smb
establish a strong presence round the
world
establish feedback
establish good face-to-face relations
with smb
establish good working relations
establish instant rapport with smb
establish long-term relations

,
,

,


//


,

/
,
,
/

,
,


-.

/



-.


-.

establish network of employees and


eternal specialists

establish relations

establish the buyers needs

( )
established brand

,
established company
/ /
established corporation

86

established customers
established star
estate agent
estimate
e-tail
eternal company
ethical
ethical issues
ethical standards
ethics ombudsman
EU (European Union)
evade questions
evaluate and rank risks
evaluate the bids
evaluate the ideas
everyday brands
evidence
evolve
evolve from smth to smth
evolve into a business
exacerbate
examine a gift in smbs presence
exceed smth
exceed customer`s expectation
exceed market capitalization/
expectations
exceed ones budget
exceed sales targets
excellent
excellent annual result
excellent dealer network
excellent impression of smth
excellent market place execution
excellent performance
excellent relations


,


(, , )/


,
, , ,
,






/

, ,

, ,



,

-.
-.

,

,


-.
,

;

87
excerpt from
exchange
exchange business cards
exchange information with a partner
exchange rate
exchange risk
exciting
exclude gains from acquisitions

exclusive group
excuse for smth
execute on business plan
execution of the products
executive
Chief Executive Officer (CEO)

marketing executive
Executive Producer
executive recruitment
executive search firm
executives games
exhibit a product
exhibit smth at
exhibition
existing customers
existing prices for smth
existing shareholders/directors
fund
exorbitantly
expand
expand a market
expand beyond its domestic market
expand beyond smth
expand fast
expand from its home market
expand in Europe/throughout a
country
expand interests
expand internationally

,
()




;
/
(),
()
/
-.
-

;
;
;
;

-

,


/ -.
, ,
,
-
/

()


(),
-.


/

,

88

expand on smth
/ -.
expand potential market

expand the business

expand video merchandizing in stores


expanding market
,
expansion
,
expatriate
, -. -.
expect smb to earn smth
expect too much of people

expect value for time
/

expel smth/smb
, , ,
-./-.
,
expenditure

expense report

expensive gifts

experience
experience crises
/
experience different types of activity

expert on smth
, -.
expert on/in crisis management

experts in a given sector

/
explain medical schemes


explain ones approach to a
problem

explain with clarity
,
explicit
explicit permission from customers /


explicit rules
,
explode
exploit a brand

exploit an opportunity

exploit business opportunities

-. -.
exploit smth to do smth
exploit the opportunities

explore ones views
-.
, -.
explore smth
explore the opposite numbers view

explore the surrounding area


expose the business to excessively

89
high borrowings
exposure to risk
ex-president
express concerns
express dissatisfaction with smth
express opinion
express point of view forcefully
express regret for smth
express the feeling of togetherness
extend smth
extend the final day for repayment
extend to all areas
extend to questions of safety
extension
extension of the factory
extensive
extensive menu
extensive network
extensive network of destinations
extensive tests
extensive vocabulary
external source of smth
extortion
extract
extranet
extraordinary creativity of ones
mind
extras or modification to smth
extravagant entertainment
extremely
extremely modest lifestyle
extremely volatile
exude arrogance of a blast furnace
intensity
eyeball-to-eyeball
eye-catching advert




/
-.


-.,
-.
/
-.

/


,

,


-.

,
( ),

/

-.
,

90

F
face
face up to
face a dilemma
face a real or potential threat to ones
reputation
face a recession
face crises

face demand for smth or a problem


face difficulties
face labor crunches
face risk
face serious competition
face the problem
be faced with the problem of having
face the sack
face the task
face the tightest labor market

face tough choice


face tough years
face/encounter increasing risks of
face-to-face communication
face-to-face contact
face-to-face meeting
facet of culture
facial expression
facilitate
facilitate the purchase of assets
facilitation payment
facilitator

facility
crche facility
facilities for disabled staff

,



-.


-.


/








(
)



, ,



/

/ /
/
/

-; ;
; (
)
,
()

91
provide facilities for employees
hotel facilities
fad
fade out
fail
fail to collaborate
fail to fix leaking drains
fail to get through
failed risk management
failing companies
failure of communication
failure of governance
failure to communicate
fair trade
fairly cheap option
fairly high profit
faith in
fake goods = counterfeit goods
fall
fall apart
fall in love with smb
fall in stock markets
fall out of fashion
fall sharply
fall well below targets
false start
familiar
family brand = corporate brand
fare
air fare
far-fetched
fashion designer
fashion label
fashion piracy
fashion victim products
fashionable
fashionable neighbourhoods
fashion-conscious people
fast food chain
faults
faults in cash machines




, ,





. ( )
/ -



/
,



-., -.

(), ()
-.




,

(
) =
,

92
faulty
faulty light fixture
faulty product
favorable
feasible
feature
special/key feature
feature film
fee
feedback
collect feedback
establish feedback
feel
feel a lack of involvement
feel appreciated and supported
feel comfortable and relaxed
feel confident
feel confident about the future
feel demotivated
feel frustrated
feel frustrated with smbs attitude /
with low pay
feel good for smb
feel good about the company
feel out of control of the situation
feel pleased for smb
feel safe
feel sorry for smb
feel strongly about smth
feel superior
feel threatened/valued/respected
feel uncomfortable
feel unfulfilled in the job

feel uninformed about smth


feel valued
female

,

/
()

/
,
/

,
,
,

,

,





,
-
-./ -
-.
,

, -

-.

-., -.
,
-.

/
/

(
)


-.

93
female candidate for the post
feminine
festive occasion
field team
fierce
fierce competition
fifty up to an agreed limit
fight smth
fight a hostile bid
fight corruption
fight for market share
figure without a fatal flaw
file card
fill in
fill in an application form/
questionnaire
fill leisure hours
films net profit
filter tip
final amount to be due
final date for payment
finance
finance can be raised against debts
due from customers via invoice
discounting
finance director
finance expansion in
finance ones childrens education
finance ones expansion plans
finance package
finance person
finance smth from cash flow alone
finance the business
finance the exploration
financial consequences

,
, ,

,
,
,
()


,




/

,
,
,



-.
//
,


-.

/ /
,

94
financial impact of people leaving
financial implication
financial incentive
financial institutions/ banks
insurance companies
mutual funds / unit trusts
pension funds
financial market
money/currency market
stock market
commodities market
(real) property market
financial performance
financial products
financial services industry
financiers fees and costs
find
find a solution
find an intermediary
find common ground
find guilty
find oneself hyperventilating
find out smth
find out opinions/intentions
find smth embarrassing

find smth outrageous


find the balance
findings
findings of the study
fine pen
fire
fire away
firewalls
firmly embedded
first trip
first-line salesman
fit
fit the circumstances
fit in


, -.,

/




/


()




, , ,




,

// -.
/
-.
/

-.

,



,



,

,

/ /
/

95
fit into an overall strategy
fit into the brand
fit with
fitness-conscious people
fix a communication system/be fixed
with
fix a meeting
fix on
fix the problem
fix time, appointment, meeting
fixed
fixed arrangement
fixed costs
have high fixed costs
fixed hours
work fixed hours
flagship store
flair

flash car
flashy top-of-the-range car
flat management
flat market
flat structure
flatter
flattery
flavour
flaw
flex ones muscles
flexible
flexible hours
work flexible hours
flexible work arrangement
flexible leave banks
flexible people
flexible working
flexitime

,
/.


; -.

, , ,

,
-.





/ ;
, ,
, ,

, ,

/
, ,



()




,

96
/
,
/ -.
,


(),


(
,
)
:
floating in a tank



,
flogging a dead horse
/ /
flood the market with
/
floor space
/


floor staff
(), :
flotation


flounder

flow chart
,
fluctuate
,
fluctuation in pricing

fluency in the language

fly to major destinations
; ;
flyer
focus attention on smb
-.
focus group
- ()
focus on smth
/
-.
focus on building relationships

focus on familiarity with local market



focus on needs
-.

focus on the main objectives



focus on the task ahead


flexi-time
flick a switch
flick smth on/off
flight
free flight voucher
frequent flight scheme
flight attendant
flight deck (= cockpit)
flight delay
flip-chart

97
focus the audiences attention on
smth
focussed
focused advertising
follow


-.
,
,
, ,

follow up a code of ethics


follow investment guidelines


follow smb /I dont follow you


, ( )/

follow smb's career
-.
follow smth/smb
-., -
follow suit
,
follow the companys policy

follow the guidelines

follow the kiss principle
-
(
)
follow the route

following a takeover

follow-up e-mail
/


food industry
fool and his money are soon parted
,
footage from the film

footslogging: we have done a lot of


footslogging

footwear and clothing brands

for two reasons
/
for no apparent reason
for the first time

for the reason

for the sake of confidence in product ()

for the whole of ones career
force of example

force on
-. -.
force ones solution on smb
-.,

, , force smb to do smth


. -.
force staff to stick to rigid hours

98
force to retreat
forceful
forecast smth
forecast sales
foreign contractors
foreign colleague
foremost
foresee
foresee the risks
foreseeable future
foresight
considerable foresight
forge relationships
forgo an increase in salary for smth
form a decreasing minority
form a large segment of audience
form a network of
form of communication
formal market research methods
former
former football player
former foreman
formidable rival
formidable task for a manager
formulaic language
forthcoming
forthcoming board meeting
fortuitous decision
forward-looking
forward looking employers

foster customer loyalty


foster relations
foster venture businesses
foundation
fragmented banking sector
framed print

,
,
/ -.


/




-.


-.
/,

,



;
/
/

, , ,
,

/

99
,
,


franchise outlets


franchisee
,
franchising



fraud
( ,
,
,
)

fraudster
,
free flight voucher

free health test and counseling
,
free lancer (portfolio worker)

free life insurance

free of charge

free prize draw
()
free sample

freelance professional

freelance staff
,
freeway (Am.)/motorway (Br)
/
freeze the price of goods/services

French cuisine

frenetic fliers

frequent
frequent flight scheme

frequent flyer mileage

frequent meetings

,
frequently

freshly brewed coffee
/
friendly hug/ relations

fringe benefits
perks and fringe benefits


from a PR perspective
from the chief executive downwards ,

from the outset


from time to time


frothy cappuccino
frozen foods = frozen food products
franchise

100
frustrate
frustrated passenger
frustration
fulfill
fulfill ones potential
fulfill urgent orders
fulfillment of a lifelong ambition
true fulfillment
full
in full
full range of equipment
full-time contract
fun living
fundamental
fundamentals
funders of the acquisition
fun-loving
further ones career
fusion of smth
fussy
be fussy about smth
future commercial success
future looks bleak
futures


, ,
,



,



-./,
,
-.

/
,

101

G
gadget
gain
gain 7.9% to close at 1 mln yen
gain a complete understanding of
smth
gain an advantage over competitors
gain an unfair advantage from
gain complete understanding of
business
gain initial experiences
gain market share
gain trust
gains
gains in credit smth
gamble
gambling
garbage collecting company
gates
gates are being a long way from the
departure area
gather momentum
gather information
GATT (General Agreement on
Tariffs and Trade)
gauge the reaction to smth
GDP (gross domestic product)
generally speaking
generate
generate a very positive working
environment
generate ideas
generate interest
generate revenue
generate sales
generation of jobs
generosity
generous
generous praise for smth

, ,

, (. ,
, )
7.9% 1
-.


,




, ,


,
, .
,



()
,

-.
( )
/
,
/




,


, ,
, ;
-.

102
genetic traits
genuine
genuine complaint
genuine product
genuine, trivial complaint
genuinely
genuinely sick
gesture of respect
get
get / be fed up with
get /grab the attention of the
audience
get a 50% discount of the
subscription fee
get a bus downtown
get a foothold in
get a general level of customer
service
get a good financial package
get a good outcome
get a loan from a financial
organization
get a pay rise
get a promotion
get a quick answer
get a rapport/relationship with smb
get a reservation
get a response from smb
get a return on capital
get a return on the investment
get a share of the income
get a top person
get a virus
get a visa
get a word in edgeways
get additional finance from
get adequately rewarded for the work
get all of the facts out
get along well with smb


, ,

()
,



,
/ ,

,




(),


( , )

/




,
-.
()
-










-.

103
get an equity investment of 250000
Euros to make more products and
market them
get an opportunity to advance further
get angry at smth
get angry with smb
get away from smb
get away from teams
get back to smb on smth
get back to the point
get badly injured
get balance between work and
personal life
get bored
get buy-in for smth
get by in the country without hiring
an interpreter
get cold feet
get control of something
get cost-savings
get customers' feedback on smth
get down to business
get enough of a say in decisionmaking
get entry to a market
get extra value for money
get feedback from smb
get full details of the problem
get good terms for the company
get high recognition
get hold of smb
get hold of smth
get impatient
get in contact with smb
get in touch
get into hot water
get into smth

250000


- -.
-.
/ -.
/
-. -.

( )





-.
,

,
-.


-




()
-


( )



-,

,
( )
-; ,
-, ( )

104
get into trouble
get into trouble with smb
get involved in smth
get lost in details
get media coaching
get media coverage
get no input from smb
get off the phone
get off the point
get on
get on very well
get on like a house on fire
get on well with each other
get on with smth
get on with the work
get ones money back
get ones wires crossed
get oneself into hot water
get out of retailing
get out of the market
get out of their way
get over ones nervousness
get over what was agreed
get publicity
get response back with speed
get rid of someone, smth
get rid of stubble
get rid of the logo
get slotted in
get smb away from smth
get smth in return
get smth or smb/I got that/Got it
get smth out of the way
get straight to the point
get the audiences interest

,

,
-.
-.
/


-.


( )

-

-./
-.

,

, -



,
,
,

()

-.,
-.


( )
-.
-.
-.
, / ()/()
-.
/,

105
get the best out of people
get the credit for smth
get the full attention of the audience
get the message
get the picture
get the press in
get the wrong end of the stick

get thousands of hits a day


get through to
get through to the helpline
get to know smb
get to know one another
get to smb by a third party
get to smb through networking
get to the bottom of the problem
get to the point
get to the right person
get too far out in front of
get tougher = get tougher measures
get upset
get you back on your feet
gift of greater value
gift-giving
giftware and luxury items
gimmick

give
give references to people
give a reference to an employee
give a call
give a call on ones mobile
give a call to smb
give a clear message
give a company an edge over smb
give a contract to a supplier
give a discount for /on smth


-.


,

,
,
-.,

( )
, -.

( )
-.

-.

-.
,




,




; ,
, ; , ;
, ( ,
);
syn.: novelty
, ,


-.


-.

106
give a discount on a list price

give a final opinion on the matter


give a gift in return
give a hand with the reports
give a high visual impact on smb

give a pay rise


give a presentation to smb
give a reason
give a straight answer/the latest
information
give a vague reply
give advice to smb
give an appropriate gift
give an easy to understand example
give an expert advice
give authorization
give away used items
give details where appropriate
give directions to
give emphasis to that
give generous praise
give gifts
give guidance
give help
give licensing rights
give loans for questionable projects
give money back
give money in compensation
give money to charity
give more control over smth to smb
give notice
give offence

/ (

)





/
-.


-.

/

-.
/

,

/


/

. -.
,
,

107
give ones final opinion
give ones opinion
give ones order priority
give out a modest reward
give out smth
give point to the work
give rationale for change
give reasons for liking an advert
give reasons for your choices
give recommendations
give seminars on team building
give smb a good talking
give smb a little hand
give smb a little help
give smb a loan
give smb a seat on the board of
directors with or without voting
rights
give smb quality rating evaluation
give smb some memorable
words/phrases
give smth in return
give some background to the test
launch of a product
give special attention to smb
give the angel a 10% share in profits
from any future products sold under
this brand
give the background
give the work meaning
give up a bigger pay cheque for smth
give up ones time to attend the
presentation
give up smbs time to smth
give up something
give/get a chance
given
given todays variety of
communication tools



/ -.


-.

,

-.

-.
-.
-.


-.


-.


-.
10%
,




(
) -.

, -.
-.
/ /
,
,

/

108
glamorous advertising
glance
at first glance
glass ceiling
global brand
global offensive
global shipping business
glossy broshures pack
GM (genetically-modified)

go abroad
go against the ethics of
go ahead and ask questions
go along with smth
go awry
go back to cheaper solution
go back to the drawing board
go bankrupt
go bust
go crazy on a flight
go down in history
go down that route
go down to private investor route
go far in smth
go fifty up to an agreed limit
go for much larger margins and more
value added
go further in the company
go international
go into negotiations
go into the market and industry
go into the red
be in the red
go on a business trip
go on an exotic holiday
go on assignment







/


( ,
,
)



, ,
-.
/

,


,
, ,
/




,





/


109
go on holiday
go on to the Internet
go out of business
go out to eat
go out to meet people
go over smth
go over the points covered to the
highlight
go over what was agreed
go public

go sour
go straight to the point
go that high
go the extra mile
go through a difficult period
go through agenda
go through transformation
go unnoticed
go wrong
goal
golden handshake

good at influencing people


good luck with ones flight
good quality
good quality no-brand products at
low prices
good response rates to
good social programme
goodwill
goodwill payment
Google search engine
gossip
gourmet foods
governance
governments imposition of
currency controls




, -.
,

,

,

/





,
,
(

)





,

.



Google

110
government-funded scheme
government's imposition of currency
controls
gradual change doesnt work well
grammatical accuracy
grand
grant government contract
grant(s)
grants are made to do smth
grasp at first glance
grave insult
great shifts in attitude regarding
age
greatly respected for
green, environmentally friendly
greet a visitor
greeting card
grind to a halt
grocery stores
groom
gross margin
gross profit roundabout
gross revenue
ground
ground coffee
ground rules
ground-breaking
group dynamics
groups stores
grow at 80 % rates
grow at a fast rate
grow tenfold
growing market
growing number of social, ethical
and environmental concerns

, ,
-.





,

/


-


,

,

-.


/
,


80 %
,
10


,

111
growth business
growth engine
growth in credit revenues
growth of global alliances
guarantee
guarantee a certain quality level
guarantee delivery on time
guaranteed interest of %
guard ones reputation
guards
guess at the reasons
guidelines
follow the guidelines
guidelines for/to smb/for smth


%



, , ,


/

112

H
hackers
hail as
half-term
halve
hamper efforts to do smth
hamstring
be hamstrung
hand
hand crafting
hand luggage
handful
handful of companies
hand-held electronic calculator
handle
handle changes
handle crises well/poorly/badly
handle numbers/situation
handle passengers
handle people
handle the customers
handling difficult situations
hand-made
handmade car
hands on
handwriting
handy tips
hang around
hang on a moment
hang on to weaknesses
happen to smb
happy
be happy about
hard and fast rule
hard goods

hard-nosed
hard-working
harm smb\smth





-
, ,
,

, ,



, , ,



//
/








, -.

-.
,
,
,

-./-.

113

,



-.,
-. ; , .

,
hasten

hate time-wasting
have a serious illness

have (take) a passive approach to the
problem

have a personal relationship



have a (20%) stake in business
(20%)
have a backer
/

have a back-up plan


(
)
have a bad effect on performance and
morale

have a big influence on a team

have a big share of the market

have a brainwave

have a brilliant track record in the

advertising sector of film business

have a clear idea of smth
-.
have a clear strategy for the team

have a clear vision of

have a commitment to fast-tracking


have a conclusion of the presentation

have a fairly high profile



have a fault in smth
//
-.
have a finger in a lot of pies

have a flair for smth
, -.,
-.
have a go at smb
-.,
have a good (bad) influence on smb
()
-.
have a good track record
,

have a hatred for/ of


()
harm the companys image
harness
harness support
harness the desire for music
hash out an agenda
hassle smb

114


-.
have a level of recognition and stature

have a lot of competitive advantage


have a lot of management experience

have a lot on ones mind



have a loyal customer base

have a personal relationship with smb -.
have a point of difference to the

product
have a probationary period

have a quick word

have a quite word in ones ear
-. -.
have a reason for being

have a relaxed body language

/
have a say in smth

-.
have a self-interest

have a sense of
-.
have a significant impact on job
satisfaction

have a social life outside work


have a sound business specializing in ,
smth
-.
have a strong business proposition

have a suitable experience for smth
/
-.
have a time module

have a trading history

have a vacancy

have a very good vision of smth
-.
have a written policy on

have a year off work

have access to smth
-.
have an advantage over smb

-.
have an advertising campaign

have an element of doubt about smth -.
have a healthy lifestyle
have a high visual impact on smb

115
have an emergency cover for children

have an impact on smth


-.
have an instant effect on smth
-.
have an obligation to smb
-
have an outstanding product concept

have an urge to leave
/

have arguments with smb


-.
have bitter rows in public
/

have briefing from clients

have cash-flow problems

,
have clear expectation

have clothes dry-cleaned

have compensation benchmarks
//

have confidence in smb


-.
have details to hand

have different ways of making

decisions

have drive
,
-.
have effect on smth
have effect on leisure tourism

have effect on the recipient

have effects on the environment and
society

have every right to be angry

have excellent sales opportunities

have excellent sales potential



( ,
,
)
have experience of a market place
-.
have financial statements available

have funds available to invest in
,
have good prospects for growth

have good response rates to smth
, -.
have good responses to the adverts

have good results

have got a very good track record

116
have great appeal to all age
groups/older people/audiences
worldwide
have great potencial
have heavy debt
have high expectation for smb
have high standards
have information on smth
have international appeal



-.

-.


have international responsibility

have limited access to smth
-.
have limited experience

have long-term strategy

have lots of ideas for improving smth ,
-.
have marital problems

have momentum
,
have money with you

have no experience in the area
/

have no integrity

have no intention of doing smth
-.

have no track record in making



feature films

have one's own visions of the future

have opportunities

have procedures in place

have room for improvement

have ruthlessness

have similar objectives in life

have smth in mind
,
have smth in stock
-. , ,

have smth/smb on the hit list
-.
have someone in mind
-
have smth in common
-
have stamina
,
have strong religious values

have substance
,
have the ability to engage with smb
. -.
have the authority
/
have the gift of the gab
,

117
have the idea off the top of ones
head
have the personal commitment to
deliver on the plan
have the power to place a business
have the power to place a business
into administration or bankruptcy
have the upper hand
have time on his/her hands
have wide network of smth
hazard
head office
headhunt high performing people
headhunter
headquarters
headquarters
headquarters in a prestigious location
health and skin care products
health care
health care organisation
healthcare
healthcare company
healthcare providers
healthy revenues
hear first hand from smb
hear it on the grapevine
hear praise
hear smth from the horses mouth
heart-starting espresso
heat up
heavy expenditure on
heavy traffic
heavy weighing industry
heavy-duty vacuum cleaner
Help yourself!
helpful treatment
heritage

,
/






/
- ,
-


,




()

,




-.




!
,

118

-.
!
/


/,

,
high degree of correlation

high interest deposit account


high prestige brand

high prices
/
high profile customer

high quality branded goods
,


high risk investment

high-calibre staff

higher wage and better working

conditions
,
highflyer
/
,

high-flying business


high-level discussions
,
highlight
,
highlight a problem

highlight the consequences of smth
-.
highlight (a problem)
()
highlight the features and benefits to
smb
() -

highly / hugely competitive



highly confidential sheet balance
,
highly effective

highly effective
,

highly experienced production staff /


highly paid
-.
highly successful in smth
hesitant
hesitate to interrupt someone
Hey presto!
hide behind a computer
hierarchical
hierarchy
hierarchy is out
high achiever

119
highly-profitable organization
high-performers
high-performing sales team
high-performing commodities
high-performing team
high-precision
high-profile cases
high-profile politician
high-speed Internet
high-speed Internet access
high-speed Internet connection
high-standard performance
high-street retailer
high-tech products
hiking prices
hinder smth
hire
hire a removal company
hire a top executive with experience
to run business
hire a top-of-the-range car
hire an outside haulage firm
hire purchase /agreement
hire purchase and leasing
hire smb
historical events
hit
hit all-time record
hit ones targets
hit the reply all button
hit the jackpot
hit/touch the right people
hits
hoarding
hold a meeting/conference/summit





,

,



,


( )



(
)
/


-. (
)

,



,




/ /

120
hold back
hold on
hold on/hold on a second!
hold on database
hold on to smth
hold on to existing customers
hold on to what we have
hold shares
holding account
holiday destination
home-grown shopping mall
homeworking
homogeneous
homogeneous culture
honest
honesty is his best asset
hook a potential customer
hospitality
hospitality facilities
host
host language
hostile takeover
hostile takeover bid

hot beverages
hot-desking

hotel chain
value-for-money hotel
hotel facilities
hotels and leisure
household
household appliances
household furniture

(),
,
/ ,
!
,
, -.
,

,
, /


,


//

,

,



,





/


,



, ,

121
household goods
housing market
huge amount of paperwork
huge demand for smth
huge increase in sales
human capital
human resource managers
human resource training manager
human rights
humble accountant
humble person
humdrum side of business
hurry about

-.


()

122

I
icon bottle
iconic figure
ideas and beliefs
ideas for expanding ones business
ideas of your own
identify a threat
identify faults
identify new trends for clients
identify the subgroups within an
organization
identify with a company
identify with brands
idiosyncrasies within the market
place
idle time away
if it gets that far
ignore
ignore complaints
ignore tensions within the team
illegal
illegal copy
illegal downloading of smth
illegal software product
illicit payments
image of craftsmanship
imagination
imaginative
immediate access to any work in
progress
immediate response to an advert
immediately
impact everybody
impact of globalization
impact on
impact on sales

,
-
, -
,




/

,

,

, ,

,

()



()

123
impair relations
impersonal
implement
implement recommendations
implement the policy
implement the project
implement the strategy effectively
implementation
implication of smth
import-export company
impose large fines
impossible to refute
impoverishment
impractical
impress an interviewer
impress smb
improve
improve air quality
improve business
improve companys bottom line
improve consumer service
improve customer service
improve efficiency and profitability
improve in quality and productivity
on a continuous basis
improve one`s position
improve one's credit rating
improve performance significantly
improve relations
improve sales
improve terrible labour standards
improve the performance
improve the standards
improved communications
improvement of customer service
improvements in the job picture


, ,

, ,


,

,
, -.
,

/
,

-.
()







-.

//






//


124
impulsive
in the way of doing smth
in a more manageable way
in a nutshell
in a relaxed working atmosphere
in a sense
in addition t smth
in advance
in advance of the meeting
in an appropriate way
in an attempt to do smth
in an effort to do smth
in blunt terms
in cases of (extreme) malpractice
in complete confidence
in confidence
in effect
in excess of
in favour of
in full
in general
in good faith
in good time
in house
in markedly different ways
in my opinion
in my view
in order of priority
in order to review progress
in other words
in practical terms
in recent years
in respect of the research
in response to smth
in return
in return for a stake in the company
in spite of video evidence/ evidence
in terms of
in terms of business

,
-.

,
/


/ /
-.

,

-.
-.

()


,
,

-. -.
/
,
,
/
() ,


,


/



-.


/ ,

/ / ,
,

125
in terms of the career development/
communication/ new technology/
approvals/the schedule
in the area of accommodation
in the driving seat
in the early stage
in the end
in the ensuing 10 years
in the excitement of beating off the
competition
in the first instance
in the first place
in the guise of
in the long term
in the main
in the medium range of prices
in the near future
in the next 5 years
in the right/wrong location
in the rush
join in the rush
in the short run
in the short term
in these circumstances
in total
in turn
in years gone by
inadequate information
incentive
offer an incentive
incentive recommendations
incentive scheme
income
income group
inconsistent
incorporate into one`s company
incorrect statement
Incoterms
(International Commercial Terms)


//
//




/ 10
/

/ /
-/
,

,


5
/
, ,
,

;

, ,


/

,

,
()



,


,

,

126
increase
increase a turnover
increase by 14% in 4 months
increase in counterfeit activity
increase in salary/salary increase
increase in value
increase investments in advertising
increase marketing effort
increase order substantially
increase profit
increase profit potential
increase revenue
increase sales target
increase significantly
increase smb's floor space
increase the transparency of ones
supply chain
increase turnover by 10 %
increase/create loyalty of staff
increase/rise/jump/soar 10%
increased level of sickness and
absenteeism
increased passenger numbers
increased security
increased traffic
increasing affluence
increasing amount of revenue
increasing number of
increasingly ageing population
increasingly harried consumers
incredible amount
incredibly competitive deal
incredibly efficient
independence of mind
in-depth
indictment

, ()

14% 4

()






()



-

10%
/

/ /
/ 10%

-




,

/ -



/ /

127
indifferent staff
indirect export
individual business units
individual misbehavior
individual parts
individual task accomplishment
induce customer delight / rage
industrial / business-to-business
marketing
industrial espionage
industrial property insurer
industrial relations
industry position
industry practice
inevitable
inevitably
inexpensive
inexperienced team
infant industries
infiltrate every nook and cranny
of an organization
inflated prices
buy smth at inflated price
in-flight
influenced by
influential
influential friends /people
influx of ideas
inform the press
informal
informality
information overload
information pack
informative advert
ingenious
ingredients for success






/
-2- /



,

/


-.
,

, ,

/


, ,
,
/

128
inhabitant
coastal inhabitant
inherent risk
inhibit
inhibited
in-house
initial benefit
initial quality
initial research
initiate
initiate a conversation
inkjet sales
innovate
innovate the design
innovation
innovative
innovative services
insecurity
insider trading

insist on
insolvency department
inspection
inspiration
inspire
inspire fierce loyalty
inspiring advert
install
install automated machinery
install equipment
install software
install systems/install an automated
system
install wireless connections

,


,
,


,

,


/

, /
,


,

,

,
/ /

/ /

/
()

129
installment
instant coffee
instant messaging; text messaging
instant success
instantly recognizable idea
instead of
institution
insufficient competition
insult smb
insurance
life assurance
insurance broker
insurance company
insure
insurer
intact reputation
integrate sales into
integrated market orientation
integrity
intellectual property
intelligence
intelligence officer
intense
intense competition
interact in a casual way
interact with smb
interaction
interest
interest cost
interest group
interest on bonds
interest on deposits
interest on loans
interest payment
interest rate
interest rate may be variable or fixed
interfere in smbs business
interfering
interlock
intermediary

,

;



/ -.
, ;
,

-.

, ,
,



,

,

, ,


-.











-.

(), ()

130
intermediate loan/medium-term
loan
interminable delay in takeoff
internal audits
internal communication
internal post
international / national brand
international construction and
engineering group
international division
international organization for
standardization (ISO)
international presence

Internet banking
interpret as
interpreter
interrupt
interruption to trading
intranet
intrapreneurship
intricate
intrinsic value
intrinsically
introduce
be introduced to smb
introduce a product on
introduce and improve skills
introduce benefits to a customer
introduce controls
introduce innovations in smth
introduce smb to smb
introduction of communication
channels
introversion
intuitively
invent
invention
inventor

/

,
,

/




()

(
)
,



, ( ),

,
,
,
,
-.
( )

-


,
-.
- -
/
/

131
inventor of the package holiday
inventories (stocks)
inventories(stocks) of parts
invest a good percentage of the startup capital
invest heavily
invest in
invest in start-up business/ the stock
market
invest in/ lend to high-return/ highrisk business
investigate
investigate allegations
investigate faults
investment
investment banker
investment capacity
investment in capital equipment
investments in advertising
investor
invite a client for a meal
invite out to dinner
invite questions
invite smb to contribute
invoice
invoice discounting

involve
be involved in
involve time and money
involvement
involvement of all team members
iron smth out
irreconcilable differences
irrelevant


- ,
-.




,

/
/ ,
/

,

/
()
()


-



()
,

()
-.
-.
, -
-
,
-
,
,


-.

-.,

132
irrevocable letter of credit (LC)
confirmed LC
irritate
feel irritated
irritated passenger
irritation
ISO 9000

ISO 9001/9002
issue

issue a statement
issue a warning against
issue sales vouchers
issue shares
issuer
IT (information technologies)
it goes in one ear and straight out
of the other
it is hardly surprising
it is not the value that counts
it is poised to become
it slipped my mind
it sounds right
it takes a good deal of effort
it takes some/a lot of time to get
it was the last straw
it was very well for artists to
produce masterpieces
its as simple as that
its likely to change
Its no accident
its not up to me anymore
its time to do smth


( )


,

()

, , ,

,


,




. ,

/ ,


, ,

,
,
-

133
item
it's as simple as that
I agree providing
I like to be on my own
I take your point

, .

134

J
java-based application
jargon
jealous
be jealous of
jeopardise relations
jet
jet-lag
suffer from jet lag
job evaluation schemes
job hunting
job insecurity
job satisfaction
job security
job title
jobs
join in the rush
join with smb
join a club
join a company
join an organization
joint venture
joke about / with smb / smth
jot down
jot down ideas
judge ideas
judge someone by smth
juggling
juggling activities/commitments
jump
jump ahead
jump 5.6% to 437.000 yen
jump the queue
junior manager
just in case

, java-script

,
-.,
,


,
;
,




;

/



,
-.





, ,



-. (
-.) -.
,
/

/

5.6% 437.000


,

135
justify
justify ones fat salary
just-in-time (JIT) delivery
just-in-time manufacturing (lean
manufacturing)

-.

136

K
-/
-.
be keen to do something
/ -
/
keep
keep a conversation going

keep a job after a merger

keep a shareholding at least


/

keep an open mind
keep an open mind at all times

keep at the forefront of innovation

keep away from smth
-
keep calm

keep confidentiality
/

keep costs down



keep customers up to date with

information

/

keep CV on file

keep emotions out of decision ,
making

keep eye contact with smb


-.
keep hold of customers

keep in the dark

keep informed

keep on doing smth
-.
keep ones eye on the ball
,
keep ones options open

keep ones promises

keep on-side

keep pace with smb


-.
keep prices down

keep quiet
, ,
/
keep smb up to date with information
-./
-.
keep smb updated by e-mail
/ -


keen

137
keep a leader of the industry
keep smth afloat
keep smth to oneself
keep something a secret
keep something to yourself
keep the conversation going
keep the dialogue open

keep the presentation short and


simple
keep things as they are
keep to oneself
keep to the point
keep track of smb/smth
keep up with smb
keep up with the latest trends
keep within the budget
keep within the confines of the team
keep-fit
key areas
key customers
key document
key factor
key film festival
key management openings
key outside locations
key players
key points
key questions
key ring
key stakeholders
key to success in a career
keyword
kick about
kickback
kidnapping
kill routine
knack

//

-.
-. ,
-



,

-, -
-./




,





;


/



, - ;
/
,
,
,

,

138
know ahead of the crowd
know ones own mind
know ones vision
know the answer to smth
know the job thoroughly
know the readership
knowledge worker

knowledgeable

-
,
-.
-.

(
)
, ,

139

L
label
collect labels
label for the product
labour cost
labour force
labour in anonymity on logos and
packaging
labour intensive for smb
labour/staff turnover
labour-saving gadgets/facilities
lack creativity
lack of smth
lack of control over the situation
lack of emotional warmth
lack of innovation
lack of management skills
lack of personalized contacts
lack of trust in the decision-makers
lack variety
lager
laid-back
laissez-faire

lambaste smb for doing smth


landmine removal
laptop
large- scale merger
laser shaver
last
last time we were in touch
last true mass market medium
lasting
late or incorrect delivery
launch a collection

//



,


-.

/

/ -.


,


,



,
,

,

-. -.




,

140
launch a new advertising campaign
launch a product
launch a product on to the market
launch a promotional campaign
launch a takeover bid

launch decisions
launch event
launch related products under the
same brand
launch strategy
law of supply and demand
law-abiding
lawsuit
lawyer
lay off employees
lay on company holidays
lay the reason out in the clearest,
most dramatic terms
LCD watch technology
(liquid crystal display)
lead
take the lead
lead a company through a period of
change
lead into conflict
lead the way
lead to
lead to a series of ecological and
social effects
lead to a twenty-hour closure of
lead to an increase in sales of 50%
lead to arguments
lead to better value for customers
lead to death
lead to irritability and disorientation
lead to the downfall of smth
leading banks
leading-edge technology


/
/

,


/


()


/

,



50%

/


-. ,

141
lead-time
league
league table
at the top of job satisfaction league
table
leak
leak from a plant
leak information to rivals
leak out
lean manufacturing
lean organization

leanness
concept of leanness
learn a lot from the crisis
learn about smth
learn something insightful
learn to be patient
learn to b a pilot for
learning process
leather goods maker
leatherware
leatherware company

leave
leave behind
leave competitors behind
leave exactly on time
leave in the starting blocks
leave on time
leave out articles
leave something aside for the
moment
leave the job
leave the main point
leave the past behind
leave the point


,



,


,




( )




-.
-
()

,

/


,

, ,




/ / ,

142
leave the sound on
leg room

legal action
legal and structural framework
legal and taxation issues
legal costs
legal restrictions
legwork
leisure activities
leisure company
leisure time
lend
lend to controversial projects

lend money
lend money at affordable rate
lend to high-return business
lender
lending business
lending rate
length of warranty
lengthy disagreements should be
tackled
less challenging position
lessons emerge from the differing
outcomes
let down on an order
let ones goods through customs
let rip (sports slang)
let smb down
be let down
let smb go
let smb know
lets recap before we go on to
let's face it

/,
-



. , ..

,
,

,
,

( )

,
-., -.
-. , -.
,

/
;

143
,
,

/
level of profit
level of warranties and indemnities
/
(), ()
level off
,
liabilities
,
liability
, ,
limited liability(for business debts)

unlimited liability (for business

debts)

be liable for the debts


/

liability cases

liaise with smb
-.
liaise with the union

( )
liberalization

liberalize

licence

licence to export

licence to print money
/
license products under the name of

smth
-.
;
licensing arrangements
;
licensing fee


licensing rights

lie beyond ones grasp

life assurance

lifecycle of a product
product lifecycle

life-long employment

lifelong learning
()

life-saving

lifetime employment


lifetime with a single company
,
lightweight
like/the like
, , ,
, / ,
,
letter of resignation

144
liked by most of your colleagues
limit portion sizes
limit time off
limit yourself to smth
limited liability(for business debts)
limitless energy
limits to the responsibility
line (Am.) / queue (Br.)
line manager/middle manager
link
link to partners
liquidation through an on-line
brokerage
list
listening extract
literacy
literally
little opportunity for promotion
little profit in scoring moral
victories over customers
live up to the markets high-placed
expectations
lively conversation
living expenses
living-room-in-a-coffee-house
format
load
load goods on trucks
loading machine
loan
secured loan
unsecured loan
loan contract
loan of $200
loan of honour
loan shark
lobby
lobby (v)

local authority




-.


/
-
,
/

, ,




/ 200

145
local community
local development agency
local preferences
local press
local souvenirs
local stores
locals
locate
locate information, a page
location of premises

loft-living people
log in/on (computing)
logistics
logistics director
logo
distinctive logo
develop a new logo
get rid of the logo
lone inventor
long lease
long warranty
long-haul flights
long-haul route
long-hours culture
long-lasting
long-lasting decisions
long-standing presence
long-standing tradition
long-term
long-term commitment
long-term contract
long-term loan
long-term planning
long-term relationship
long-term reputational damage to
smb
look after






/

,
,



- ,

()


-





,

,




/


-
, -.,
-., -., -.

146
look after customers
look after smb/smth
look ahead 10 years
look cheeky
look closely at
look directly in the eyes
look exactly the same as
look exhausted
look for smth/smb
look for new market segments
look forward to smth
look forward to meeting
look in the credit card market
look into affairs, problems,
situation
look into the matter
look out for
look people directly in the eye
look smart
look smth up in
look to other forms / types of
borrowing
looks
loose structure
loosen up
lose a lot of impact
lose at smth
lose confidence in
lose ground to smb
lose momentum
lose ones temper
lose sales
lose sales because of
lose sight of ones main message
lose some sales
lose/regain no 1 position
loss leader
losses
loss-making company
lost luggage
lost productivity

//

, ,
10

,



-.




, ,

,
/

,
-.

,

,

, -.,
-.

-.

;

-
/ -.
/

/
1
,

147
lounge (at the airport)
love affair
low esteem
low paid
on low pay
work for low (high) pay
low/poor morale
low-cost airlines
low-cost country
lower end of the market
lower level of the parking lot
lower prices
lower risk investments
lower/junior individual
low-interest mortgage
loyal
be loyal
stay loyal
loyal customer base
loyal customers
lucid
luck
lucrative source
luggage (Br.) / baggage (Am.)
lost, missing luggage
luggage check-in
luggage claim
luggage collection hall
luggage trolley
lunatic
luxurious
luxury
luxury brand
luxury fashion products

( )
,


()

()


,
, -.



,

,




,

-;
/

148

M
machine-to-machine
communications
maiden
mail-order
mail-order catalogue, mail-order
group
mail order publicity
mailshots
main benefits
main body of the presentation
main item
main item on the agenda
main negotiating points
maintain
maintain a balance
maintain a difference to all the rest
maintain a professional appearance
maintain brand confidence
maintain control
maintain employability
maintain existing range of smth
maintain eye contact
maintain quality standards
maintain relations
maintain the brand
maintain the current price
maintain the relationships
major changes coming in terms of
the purchase environment
major cities
major investor
major sources of grants
majority
overwhelming majority

-,

,


,

; ()





//
,
-.




/


()
() -.

()


/


,


/
/

149
majority shareholding / stake in
majority stake
make a bad mistake at work
make it up the aisle
make 5 mln$ as one's return
make a mistake at work
make a bid
make a bid for smth
make a breakthrough

make a comeback
make a commercial success of smth
make a commitment to good
behaviour
make a complaint about
make a concession
make a concession for nothing
make a contribution to
make a deal with smb
make a decision
make a difference to
make a discovery
make a donation to
make a formal complaint
make a fortune in some industry
make a good impression
make a job offer
make a loss
make a payment
make a presentation to smb
make a presentation/give a
presentation to smb
make a profit
make a profit on
make a proposal/ proposition /
suggestion
make a quick profit
make a fast (quick) buck




,
5 $

/

-./
-.
/

/
/

-.
( -)


/ ,

,
-.

//


-.

-.


/

-.
-.
,
, /

/ /

150
make a significant contribution to
make a religion out of being
accessible
make a suggestion/proposal
make a suggestion= suggest
make a total loss of smth
make adjustments
make an acquisition
make an approach to smb
make an effort and attempt
make an effort to get anywhere
make an employee redundant
make an invitation
make arrangements about smth
make arrangements for smth
make arrangements/arrange social
and cultural activities

make bids
evaluate bids
make bids for smth
make changes to smth
make choice
make concessions
make cultural mistakes
make deals with
make decisions in the household
make employees redundant
make excuses
make financial decisions
make flattering noises
make for commercial success
make goods affordable/available to
the masses
make handsome profits
make into a powerhouse

make introductions to business


contacts
make judgment on

()

/
=
-.
, ,

/
-. (., )

-.

-.
-.
/
/



-.
-.





,

,



/


,
,


-.

151
make losses
make money
make money by selling shares
make money out of new ideas
make monthly payment
make more effort
make no sense
make notes about/ on smth
make ones points clearly
make ones views clear
make oneself valuable to smb
make payment at the wrong time
make payments
make prediction based on
something
make predictions
make profit of 1 million euros
make profits
make public smth
make recommendations on smth
make redundant
make right first time
make sense of smth/for smb
make sense for the company
make smb do smth
make smb feel special
make smth a thing of the past
make smth clear
make smth in house
make smth profitable
make smth successful
make smth to distributors
specification
make smth unacceptable
make some cutbacks
make some notes on the team
make somebody satisfied


,
/




, -.
/

-.
,


,
;
1

/ -.
/ ()
,

-./ -.
/
-. -.
-
,
-.
,
, -.

-.
-. ;
-.

(
)
-.


-.

152
make someone wonder
make suggestions
make sure
make ten times one's money
make the necessary deals
make the number dance
make the world go round
make tremendous in-roads into/on
smth
make up for something
make up ground
make up ones mind
make use of smth/smb
make way for a younger man
Make yourself at home!
male
male / female boss
male and female perfume
malpractice
man of his word
manage
manage conversations
manage crises
manage growth
manage risk
manage self-confidence into people
manage smb's performance
manage the change more efficiently
manage the recall of product
manage to do smth
management buy-in (MBI)

management buy-out (MBO)


management consultant
management consultants firm

-

,
10


,

/
-.
,


-./-.

!

/ -

,


,

,

/
,
/

() -


//
-.

(
)



153

,
-
-

, ,
,


manufacture of armaments
manufacture smth on an industrial -.

scale

manufacturer = producer (of)


;
manufacturing facility
;


manufacturing process

manufacturing subsidiaries

many capable minds are brought

to bear on an issue

map business sector

map of the talk
map the likelihood of occurrence


March at the latest
-., ,
margins on smth


marital status
, -.
mark smth
mark the stresses and pauses
/

market capitalisation


market challenger

market collapsed

market entry

market feedback

market follower

market goods internationally


market niche
,
market nicher
,
market position


market research
market share = share of the market
falling market share

/
marketable
management guru
managerial skills
managing director
managing marketing mix
man-made/artificial fibre
manual
manual and non-manual employees

154
market-driven

marketing consultant
marketing director
marketing effort
marketing executive
marketing mix
(roduct, rice, lace, promotion)

marketing mix decisions


marketing networks
marketing person
marketing plan
marketing strategy
mark-up
marvellous
masculine
mass unrest
mass volume residential market
mass-market caf culture
mass-produced
master new skills
master the art of
Masters degree in Business
Administration (MBA)
match ones interests
match smb for/on price
match the customers' needs with
matching
maternity leave
matter of priority
matter to smb
mature
mature investment
maturity
maximise sale (service)

() ;
;

/


-:
;
(, , ,
..)
-

-
/

,
, ,







()

-.

-.


/
,

155
maximize profits
maximize shareholder value
maximize yield
MBO (management buyout)
meaning
means
meanwhile
measure quality
measure success
measuring / checking progress
against goals / targets
mechanical excellence
media availability
media buyer
medium-price model
medium-sized publicly-quoted
group
medium-sized stores
meet again by chance
meet consumers obvious needs
meet deadlines
meet delivery dates
meet expectations
meet ones needs
meet one's target
meet sales demand for the goods
meet sales targets
meet shortly
meet targets
meet the buyers needs
meet the challenge of growth
meet the criteria
meet the deadline
meet the need of smth
meet the strategic objectives
meld product ideas
melding cultures
memorize smth



,
,
,
,







,




/
/ /


()
-.









-.




-. /

156
memorize the opening
menial
menial tasks
mental ability
mention smth
mention smth in e-mails
mentor
mentoring

merchandise = goods for sale


merchandise-marketing programs
merchant
merchant bank
merge with
merge with a larger company
merger
merger deal
merit pay
meritocracy

metal detection arch


pass through metal detection arch
metallic foil
method for identifying candidates
meticulous
mew
micromanage the transition
middle manager
middle-income group
middleman
middle-range car
mid-range products
mileage
militant
military uniform
mindset
mine all markets for relevant
information

/

,


,
/ -.

,



-


, ( )



(
.. )




/

157
minimize
minimize negative effects of a crisis
minimize the length of distribution
chain
minimize possible risks
minimize the problems
minimum standard
mini-outlets
minority stake
minutes
misbehave
misbehaviour
miscalculate
miscellaneous
mischievous
mish-mash of other people
misinterpret
misjudge
mislead shareholders
mismanage
miss
miss a flight
miss an opportunity
miss monthly targets
miss most about smth
miss opportunities
miss out
miss out on (a whole lot)
mission
company mission statement
mission statement
misunderstand
misunderstand the situation
mixture of nationalities
mnemonic LIM (Like-Intend
Must)








,

( )



,



,
,

-.
, , ( )




-.
()
,
()
,

(,
)

,


()

158
MNEs (multinational enterprises)
mobile handset
mobile phone operators
mock crocodile
model performance on the best
practice
modem point
moderate
modernist design
modify a product
modify smth
make modifications to smth
money doesnt grow on a tree
money for old rope
money is no object
money supply
money/currency market
money-saving
monitor customers' behavior
monitoring
month by month
moody
morale
more than twice that number
most honoured person
most revealing standing
motivate with smth
motivated
motivated (unmotivated) staff
motivated workforce
motivating
motivating staff = staff motivation
motivation session
motivation springs from within
motivational events
motoring journalist

()





, ,



/ -.


/

/


-.


/
/ ;
()

/
()
( )
, , ,

()

,
//

159
motorway (Br.) / freeway (m.)
mould the cultural differences to
benefit the team
move
move control of the company
move down-market
move forward
move from office premises to a
factory
move house
move in
move into an overseas market
move jobs to low-wage countries
move on to
move on to the next point
move people to action
move production to
move the goalposts
move the production offshore
move to a senior management
position
move to another country
move to the premises
move up market
move up the corporate agenda
movers and shakers
muddy
mull over smth
multichannel strategy
multichannel strategy
multi-cultural audience
multiplex cinema
mutual funds=unit trusts
mutual trust/ acquaintance
myriad (agents, any other things)
mystery shop
mystery visits

,
,

; ,

()
, ( )


-




,


/



, /

,
-., -.


,

,


/
( . .)

( )

160

N
n %
,

-.

,

,

/


natural disasters

natural habitat
,
necessity

need a deadline to get smb going
, -.

need contacts and skills

/ -.
need for smth

need the right training to perform
,
well

,
neglect a duty

,
negotiable terms
/

negotiate
negotiate a contract

negotiate a financial contract around
smth
-.
negotiate a good deal for ones

business

negotiate a suitable agreement




negotiate an important contract

negotiate deals

negotiate prices

negotiate the acquisition

negotiate the details of

negotiate the price / discount /
/ / /
delivery / payment

go into negotiations

n% discount
NAFTA (the North American Free
Trade Organization)
named after
narrow
to narrow
narrow product range
nation
national flag carrier
nationwide expansion

161
stages of negotiations
negotiate the terms/a lower rate
negotiating skills / techniques
negotiating table
negotiations over sponsorship
nepotism
net exports
net profit
net profits of the film
net-based application
network television
networking
networking product
new entry
new range of smth
newsletter
nitty-gritty
no frills (no frills airline)

nod your head


nominate
nominate a colleague
nominate for the prize
non-core assets
no-nonsense approach
non-profit advisory organization
nonverbal communication
no-question-asked policy on
returned goods
no-smoking policy
notable feature
notepaper
nothing special
notify smb
notion of empowerment
notorious


/

/



,





() ,


,
//
-

,
(,

)

(),
/








, ,



, -.

162
now and then
numerate
nurse
nursery
nursery and day-care place
nurture
nurture customer loyalty
nurture financially conservative
entrepreneurs
nutrition benefit

,
/

,



,

163

O
oats out of sacks
objective= goal
achieve / deliver the objective
obligation
obscure
observation
observe
observe work / life balance
obsessive attention to detail
obsolete product
obstacle
obstruct
obstruct a merger
obtain
obtain goods via telephone call
centers
obviously
occasion
occupy an important place in the
history (in the annals)
odds are stacked against smth
OECD (Organization of Economic
Cooperation and Development)
off the top of ones head
offensive advert
offer
offer a bribe
offer a collateral
offer a contract
offer a discount to smb on smth
offer a good discount
offer a full time contract
offer a longer warranty
offer a permanent post
offer a range of different options


,
/

,



,
/

,

,

,
,

-.


,


-. -.

164

offer a suitable fee for a visit, work



/ ,
offer a total package of 200000 euros /

200.000
offer a wide range of goods at a
reasonable price
/
offer advice and treatment to people

/
offer an exclusive agency agreement

offer compensation of greater value


offer fast fitting of tyres and exhausts



offer related products
/

offer stocks and shares

offer the angel a 25% stake in
25%
business
offer to pay for smb
-.
offer/give a fat bonus for smth
/
-.

office attraction

office hours

office items

office layout
-.
offload a business
,

off-putting
offset a small drop in pre-tax profit


offset prices
,
oil and mining group
( )
old-economy

old-fashioned

old-style quality

on two counts
for two reasons

on / in the cheaper price range
on a business trip

on a consistent basis

on a regular basis

offer a standardized product

165
on a rotating basis
on average
on balance
on behalf of
on comission
on low pay
on occasions
on offer
on ones own
on outer fringes of smth
n/ at weekend
on that simple concept
on the aircraft
on the average
on the basis of an advert
on the basis of merits
on the brink of an alliance
on the downside
on the eve of the battle
on the guarantee side
on the internet
on-the-job training
on the one hand , on the other hand
on the shop floor
on the strength of smth
on the tarmac

on the way to the airport


on this occassion
on time
once
one might like to know
one way ticket (single ticket)
ones personal life
one-on-one consumer research

one-to-one discussion
on-line
on-line promotion

,

/
-., -.
,


//
-.
( )

,




()




,
,


(
)

,
( )

-.
( )
-.

--


-

166
on-line retail market
online retailer
open
open and sharing relationship
open borders
open plan office
open up a new market
open up to smb
open warfare
open-learning education
open-minded
open-mindedness
openness
operate
operate a packaged holiday business
operate in a turbulent world
operate in isolation
operate in one country
operate in related industries
operate leisure clubs
operate through the free flow of
information
operational efficiency
operational team
opinion
ask for opinion
in my opinion
opinion poll
opportunistic
pportunity
have an opportunity
miss an opportunity
turn down an opportunity
use / take an opportunity
opportunities for expansion
opportunity arises

()

,

, ,




-.


/

,
-.
/
,


( )
,

167
opportunity for promotion
optimize operations
optimize the strategy
optimize the strategy for the target
segment
option
order smth from smb
organization with a social
conscience
organize smth to ones own
requirements
organize social activities
organized
our genuine customer
outbid
outclass
outcome
outcome of work
outdoor activities
outdoor advertisings appeal
outgoing
outgoing manager
outline a new strategy
outline smth
outline the main points
outline the solution to the problems
outmanoeuvre
outnumber
out-of-date
out-of-home eating
outperform
outplacement
outrage over smth
outside
outside haulage firm
outside source
outside world
outsider
outsource




,

,
-. -.


-
-.

/
,
,
,
,



, ,


/
/ -

, , ..
, ,

, -.
,






,

168
outsource catering

outsource the product


outsource to low-cost suppliers
outsourcing

outsourcing components

outsourcing production
outspoken
outstanding
outstanding new ideas
outstanding points
outstanding skills
outstrip smb
outvote smb in smth
oven
over the past decades
overall objective
overall risk management policy
overall strategy
overalls
overbook = oversell; overbooking
overbooking of seats
overcharge
overcome problems
overcrowded terminal, airport
over-deliver
overdraft
overdraft facility
overdraw ones current account

( -
) ,



()

;
;
()

( )
;


, -.
-. -.
,


/
;
;



/
,
,
,

169
overestimate
overhaul a communication system
overhead projector(OHP)

overhead transparencies
overheads
overhear a conversation
overlook details
overlook the growth potential
overlook the second half of the
equation
overpayment
over-priced contracts
overproduce
overrun the budget
overrun meeting, contract

overseas agent
overseas market = foreign market
oversee an organization
overspend
overstretched group

oversubscribe
oversupply
overtake smb, smth
overtime
overtime payment
overvalue
overweigh
overwork
owner
o (pl. oxen)

(,

)


,

/
,


,



,

/ /
/

,
,
,
,

,
,
-., -.


,
,
( ); ;
,
,
(. )

170

P
pack (package) design
packaged goods
packaging
paid leave
pamper with
pamphlet
panacea to the problem
panel of judges/judging panel
parent company

parking lot (Am.)/ car park (Br.)


parochial market
part shipment
part ways
participants
participate
participate in decision-making,
seminar, meetings
partnership
limited partnership
unlimited partnership
part-time employee (=part-timer)
art-time employment
part-time work
party/both parties
pass driving test
pass from one person to another
pass legislation
pass on information about smth
pass smb
pass the buck
pass through smth


,
,

/ ,
-.
-/
/ ,

/

,
,

,
,
,

,
; -

;

, , -.
/


,

-.
-.

-.

171

, ,
,

/
-.


( )


( )
,
-.

/
/
pay by installments

pay cut

pay debts

pay for smth
-.
pay huge fines

pay in two instalments

pay invoices

,
pay off
pay off the loan
,
pay on time

pay ones bills
-.
pay out in interest on deposit


pay raise = increase in salary / salary /
increase
pay smb a fortune
-.
pay the correct amount of tax

pay the loan back

pay the local market rate

pay the money back (in one lump
(
sum or by installments) at set time
)
pay under some amount of money

pay workers the local market rate

payment
payment by instalments
,
payment of commission

passenger misbehavior
passion
passionate
passionless
password
patent
take out a patent for smth
patience
patience pays dividends
patient
pattern
practice healthy behavior pattern
pay (the money) back
pay a premium
pay a reasonable sum for smth
pay attention to
pay attention to detail

172
payment of invoices
payment on delivery
payment schedule
payment system
payments to developing countries
payments to secure a contract
pedestrian zone
pedigree
peer pressure
peer relationships
penetrate a market
penetrate smth
penny-pinching
pension funds
people from the media
people of different cultural
background
pep talks
per annum
per capita
per capita consumption
per cargo
perceive
perceived competitor
perception
customer perception
percolator
perfect the design
perfect the design
perform a problem-solving game
performance

below-average performance
performance appraisal/ assessment
perks

()



,

/

,
-
, ,



,


,
,
,


/
/
/
,

, ,
, ,
,



, ,

173
,
/ ,


persist with impossible people

//
persistent problem

-.
persons status
,
personal and confidential
//
personal assets
,
personal effects
( )
personal file

personal gain

personal guarantees

personal investments in business

personal stereo
personal trust and respect

,
personality

personality clash with a boss
personality traits

(),
personnel
personnel manager
/
-. -.
persuade smb to do smth

persuasive
,
petty

pharmaceutical
,
phase out

photogenic
photogenic aspects of a particular

lifestyle

,
physical appearance

pick up literature

piece of equipment
,
pinpoint your worth
//
pioneer


piped through

pitfalls in takeovers and mergers

/ -.
place an order for smth

place an order with a company
place most emphasis on smth/doing ,
-./
smth
-.
perks and fringe benefits
persevere in, with

174

-.
plan a big advertising campaign for /
-.
smth
/
plan a reorganisation
, ,
,
plan a world-wide roll-out of smth -.,
,

,

planning committee

play a key role in

play a social role
,
play out

play to individuals strengths and

compensate for their weaknesses


play to smbs strengths
play upon similarities

,
play/do the very best


plenty of business opportunities
,
plethora
()
plug in/into
plug legal loopholes
()
( )

plummet
,
plunge
,
point

point of paperwork
see the point of paperwork

point of sales literature


point out an error
point the sole of ones foot towards
-
smb
point the team in the right direction
,
pointless

point-of-sale advertising

policy of equal opportunity (BE)

policy of zero defects
(

)

polite enquiries
place products in smth

175
poll
polled
poor
poor scores
poor air quality
poor communication
poor customer care
poor implementation
poor judgment
poor performers
poor product knowledge
poor quality food
poor quality merchandise
poor service
poor working conditions
poorly/badly/well managed crises
poorly-handled crises
pornography
portfolio of commercial papers
portfolio of products,
product portfolio
portfolio worker

,
( )
/

/
/
,


,

/
/





,
//



,
, ,

,
, ,

/
position
/


positive reference
positive/negative attitude to/towards /
-./-.
smth/smb

possess a competitive advantage
,
overall
,
possession

post problems on an internal

website
, , ,
poster

176
post-merger period
postpone/put off
put smth off
potato snack manufacturing
company
potential customer
potential for development
potential source of finance
pounce on smb
power lunch
practical
practice
on the best practice
practice healthy behavior pattern
praise
generous praise for smth
give generous praise
praise hospitality
preach
precipitate concerns
precise information
precondition
predator
predict
predict the market opportunity
prediction
predominantly
preferential access to raw material
premier brand
premier division
premises

premium chocolate bar


premium line/product line

premium price
prepare for smth carefully


,
-.
,




-.,
,

-.

/
, ,
,

,

,
()



( ..),
,


,
/
(
,
)


-.

177
prepare (in advance) for a crisis
prepare oneself to manage crises
pre-screen
present a product effectively
present concrete facts rather than
abstract ideas
present findings in smth (in the
innovation review)
present in person at events
present information to smb
present oneself properly
presentation skills
preserve sales
press advertising
pressure group

ress release
pressure on profits
pre-tax profit
pre-tax profit soared 18.5%
pretty straightforward
prevent smb from doing smth
prevent total chaos resulting from
smth
previous
previous experience
prey
price
at lower prices
at higher prices
at the full price
price - conscious
price fixing

()
,



,
()
/
-. ( )

-.

,



(,
,

,
)
,
-



18.5%

-. -.
,
-.
;
,
,




;


,

178


/



(
)
/ / /
price range (= range of prices)

in the medium range of prices



on / in the cheaper price range


price war
,
price-conscious consumer
,
,
prices are below the
manufacturers recommended level
,
prices you are selling at

pricing
pricing of the product

pricing policy

pricing strategy


pride in the company
-.
pride oneself on providing smth
. /
primarily to improve business

efficiency
,
primary
prime security for the lender and

borrower

prime time
-,


printed fabric

prioritize
prioritize complaints


priority customer group
,
prize draw
free prize draw

, ,
proactive
( ,
; ,

)
pro-active response
(
)

probationary period
price fixing arrangement
price for the share
price in medium range
price product
price product competitively
price promotion

179
;


problem of e-mail spam
(,

)

problems in air traffic control

systems
process of knowledge capitalization

,
processed and packaged food


procure items
,
procurement purchasing

produce added value
produce annual reports

produce following findings

produce/issue a passenger
() ()
list/manifest

(
product brand
)

product development
product development schedule

,
product launch
product launch time


product lifecycle

product mix

product placement
,
:
product positioning

.
product range (= a range of
/
products)

product recall
to recall the product

product rollout
(

)
product team
(
,
)
,
product you are involved in
, ,
products benefits and qualities

probe with proposals

180
production
production costs
production line
production manager
production unit
productive
productive team
productivity improvement
profile
build a profile
profit
profit fell 0.3%
profit from smth
profit margin

profit margin on the product


profit margins
profit rise to $832 m
profit sharing
profitability
profitable
profitable business
profitable maker
profitable toy retailer
profit-sharing scheme
prohibit
project manager
projections for business
prolonged exposure
promise
promise a raise
promising business
promising test launch of a product

promote a product
promote new ranges of
goods/jewellery/travel accessories



,

,
/



,
, ""

0.3%
/ -.
:
( )

,


$ 832

, ,

,
,
//


,
,


( )
/
/

181
promote relations
promote schemes
promote smb's brilliance
promote smth in large department
stores
promote the relations
promotion
promotion opportunities
little opportunity for promotion
promotional activities
promotional leaflet
promotional techniques
prompt
properly
property
property market
propose
propose a toast to smb
pros and cons
prospects
prosper
protect brands from piracy / illegal
copying
protect health
protect one's technological
advantage
protect smb from smb or smth
protected status
protectionism
prototype
build a prototype of smth /working
model
proud
prove a point
prove ones qualification
prove to be a success
provide
provide a lead

,
-.
/

-
,


()


,
,
, () ,

()
,
-.

,
/


-. -. -.
()

-./

,


-.
/
, ,

182
provide a lead in ethical standards
provide a personal guarantee to the
bank
provide a personal health service
provide a platform for smth
provide a sense of direction
provide a wider product range
provide administrative support
provide banking services
provide constructive feedback
provide customers with smth
provide essential information about
smth
provide essential support to smb
provide excellent contacts with
provide facilities
provide facilities for employees
provide finance for smth
provide money to do smth
provide reassurance
provide smb with bank debt/an
overdraft
provide the means of repaying
provide with smth
provide with the educational tools
province
provision of a coach
provoke intense dreams
provoke the reaction
proximity
public announcements
public holiday

public image
public offering on stock market
public relations


()


-.
,





-.
/
-.

-.


-.
, -.

-. /

, -

,

/
/
,


( ),

,


183
public relations manager
publicity
publicity campaign
publicize
publish on the Internet
pull a team together
pull down the satisfaction with
work
pull one's weight
pull out of the market
pull people together
pull smth off
pull through difficulties
punctuality
purchase
purchase smth
purchase smth at a later date
purchasing behavior
purely practical problem

purpose for
for a purpose of
purpose of the visit
urpose-built accommodation
purse
pursue close relations with smb
pursue quality
pursuit of economies of scale
pursuit of quality
push a product
push a way to the front
push info on smth
push organizations to greater
heights
push smb up the ladder
push through redundancies
put /express in writing
put a valuation on the target
put additional posters


,

,

/

-.


, ( )

-.
-.

/

-.


,
-.



,

,
-.


-.


/
,


//

184
put goods on the market

put in one's own bid


put into
put into action
put into effect
put it in a nutshell
put models on the market
put money into a business
put off doing anything else for a
while
put on the market
put ones foot in it

(
)

,


-.
, ,

/,


-.

,
-,
,

put our to contract
()

put out a product


/
put pressure on smb
-.
put right

put smb down


, -.
put smb in the picture
-.
put smb in touch with smb
-. -.
put smb on hold
-. ( )
put smth at risk

put smth off far too long
-.
put smth on the market

put smth on the trips expense report
put the complaint in writing

put the plans before the board
/

put the right model in place

put through to smb


( ) -.
put together a package
(., )
put too much on a single transparency
or slide


put up a fight against smb
-.
put up a good defence

put you in the picture
, ,

185

Q
quaint
qualifications
qualify for smth
qualify for free voucher, pension
qualities that cut across all
requirements
quality circles
quality control department
quality councils
quality fashion items
quality gap
quality management movement
quality rating
quantify the effect
quantity in stock
quarterly
quarterly sales
query smth on
query smth on a monthly bill
quest to expand
question
question and answer session

questionnaire (enclosed, attached)


fill in a questionnaire
queue (Br.) / line (Am.)
queue at check-in
quick wins
quick-tempered
quid pro quo
quiz
quotas
quote

quote a price

, ,

-.,
-., -.

,
,


()


,


-., -.



,
, /

(, )




,
/
; ,

, , ,
-.,
,
,

186
n% off the quoted price
quote in local currency
quote the reference number
quoted company
quoted examples

n%


,

187

R
R & D (research and development)
department
radical solution
radio spot


(
,
)

rail
rail link

,
raise
raise awareness

raise a family

raise a point
/
-.
raise a question with smb
,
raise debt

raise finance/money for smth
/
-.
raise money through equity

raise new-product hit rate


/ (,
)
raise objections

raise prices

raise prices by 20%
20%
raise the marginal tax rate by 20%
20%
raise the profile of leather products

raise/build/ improve morale
//


ramble
, ,
rambling

range of fragrances
range of household appliances
,

range of ordinary and preference



shares

range of outsourcing solutions


,
,

range of products


rank professions
-.
rank smth in order of importance

ranking

188
rapid expansion in the use of smth
rapidly expand
rapport with smb
rare exception
rate
rate of commission
rather than
rational
rational analysis
rationale of smth
rationalize
reach a global market
reach a peak / a low point of
reach a point
reach a wide audience/ a global
market
reach an agreement
reach an agreement on smth
reach dreams
reach the target audience
react in a positive way
react to
react to opportunities
react to the demand
read back
read up on smth
ready-cooked gourmet meals
real estate
real-time decision making
re-arrange smth
rearrange the agenda
reason for smth
reasons for the decline
reasonable
reasonable amount
reasonable price
reasoning skills
re-assignment of
reassurance
reassure

-.

, -.


, ; ,


,
-.
,

/
- , ,
,

/

-.


/




-.

,

-.

// -.
/
,
/


/

, ,

189
reassuring feeling
rebrand a company
recall
recall a batch of goods
recall goods
recall capital issue
recall products from
recall the name
recap
recapture ones youth
receive a favourable response
receive attention
receive feedback on ones
performance
receive gifts
receive negative publicity
receive the applications
receive the most coverage
receiver
recession
recipe for below-average
performance
reciprocal alliances
reckon
recognise
recognition of the problem
recognizable package
recognize
recognize and encourage
achievements
recognize cultural differences
recognize problems
recognize/ emphasize/ reward the
value of teamwork
recommend for smb
reconcile
reconcile differences
reconsider
reconsider the decision
record companies
recoup losses



, ,





,









( ,
)
,

, /

,
,
/

/


,
/ /

, ,
-.
,

190
recover
recover /regain reputation
recover money
recovery
recrimination
recruit smb
recruit a fashion expert
recruiting senior
managers/recruitment of senior
managers
recruitment
recruitment agency (search firm)
Red stylist
Blue stylist
red tape
red tape = bureaucracy
redesign website
redress
reduce
reduce a discount by some %
reduce all decisions to a question of
money/time
reduce cabin crew
reduce costs
reduce costs by sourcing components
from
reduce e-mails
reduce floor space
reduce ones profits on the products
reduce price by
reduce risk
reduce sales
reduce tension
reduce the growth rate
reduce the level of debts

/ ,

()


// -.
-

,


()
,
()
,
, ,



,



/

/
/
/
/


/ -.

191
reduce the range of products
reduce/cut a price
reduce/eliminate dissatisfaction
redundancy
threat of redundancy
redundant
be (become) redundant
reengineer
refer to
refer to as
refer to electronic version
reference
reference number
referral
refine
reflect
reflect societys standards
reflect on the past
reflect ones views
reflect the true value
reflection
refund
refund in full the money paid
refund the full room rate
refund the money paid
refurbish
refuse
refuse an invitation
refuse to attend the meeting
refuse to change ones lifestyle
refuse to give up smth
refuse to publish quarterly reports
refusenik
regain smth
regain authority
regain ones position
regain the lead in design
regard smb as a visionary
regard smb as special


//, ,

, ,
,


,

-.

,




/



-.

-.



-.
-.

192
regard smth as a positive feature
regardless of smth
regardless of existing local
preferences
register a trademark
regret smth
regular exhibition
regular transport
regulation
regulatory non-compliance
rehearse for the worst
rehearse the presentation
reimburse for expenses
reinforce the buyers decision
reinvent oneself
reject a request for a loan
reject an offer as unwelcome
reject the offer on the grounds
reject the suppliers
relate experience, skills etc. to the
task in hand
relate to smth
relate to the overall objectives
related (alcohol, smoking, stress)
relaunch
relaunch the product / the brand at a
later date
relaxed
relaxed informal club setting
relaxed management style
release a league table
release a report
release of a new product, a film
release/ launch an offer
relevant
be relevant to someone

-.

-., -.
()


-
, ,


, ,


/
/

,
,




, ..

-.

( ,
, )
///

,


,
,

, ,
, ()
-.

193
relevant question
reliability
reliable
reliable employee
reliable product
reliable source
reliable supplier
reliance
reliance on indirect financing

relish change
relocate
relocate the factory
relocate to the other side of the city
relocation
reluctance
reluctant to lend
rely on smth/smb
rely on postal service
rely on suppliers
rely on the quality level
remain
remain at a business partner level
remain calm and cheerful
remain in the memory of smb
remain on the board as an adviser
remain polite
remain secretive
remain steady
remain unconsummated
remain with the company
remaining
remind smb about work flow
remote control
remote office

, ,


/

/

/ /

/

,


-./-.



/

/ -.




,


/ /

-.

194
remove seats
remuneration / pay
remuneration package

rename
renegotiate a loan
renew
renew a contract
renew licence for 10 years
renew membership
renew oneself
renewable energy

renovate
renown
be renowned
repackage
repair
repay
repay a loan
repay the bonds
repayment
repayment plan
repayment terms
repeat business
repeat/say smth in your own words
repercussion
repetition
repetitive/dramatic gestures
replace
replace an item
replacement
replacement equipment
reply to an advertisement
reply to smth
report back to smb
report on smth

/
/ /

,
,


10


(,
(, ))
/
,
(,
)
(),

,

/

/

/ ()

/
,
/
/


,



-.
-./

/ -.

195

/
report on the crisis

report to smb
/
/ -.
/
reporting is faster by a matter of

months

,
reposition

reposition the product



,
repositioning

-.
represent smb
represent many famous brands
/

(
reputable firm
)

reputation for reliability

reputation risk
,
request
seating requests
( )

request
;
require
require a change in smth
-.
require great expenditure

requirement
special requirements


requisition office supplies

reschedule an appointment
reschedule the flight for 11 oclock 11
/
reschedule things

research and development activities -


research and order purchase online


research into computer software
research into high-performing team


research project
,
research-based company

,
reseller
,
resent
report on outstanding performance

196
reserved
reserves of diamonds
residence permit
residual risk
resign = leave the job
resist smth
resist change
resist the bid
resistance to smth
resistance to change
resolve
resolve problems
resolve the present problems
resourceful
resources
respond in a simple format
respond to
respond quickly to demand
respond to a query
respond to competition
respond to customer dissatisfaction
respond to the changes
respondee
respondent (polled)
response
in response to smth
response to smth
responsibility
responsible
be responsible for smth
responsible for safety
responsive
rest on the choice of a narrow
competitive scope
rest/the rest of

,

,


/
/
/ -.
/


, -.

/


/ /


()
,
-.
, -.

-./
-.
/

, /

197
restaurant chain
restless customer
restore relations
restrict
restrict creativeness
restriction
restructure licensing arrangements
result in smth
result in loss of money
result in lower failure rates
result in more transparency in
industry and less secrecy

results have been disappointing


resume near-normal operations
resume relations
retail
retail market
retail outlets
retail price
retail sales franchise
retailer
retailing chain
retain control of the business
retain /keep employees/ customers
retain high performers
retain market share
retention
rethink
rethink the strategy
retire
seek early retirement
retire at 40
retreat from
retribution

-.





/
( )
/






/ /

,


/
( ,
, )

,

40
,

198
without fear of retribution
return a call
return calls promptly
return on one's investment
returned goods
revamp pay scheme
revamping leave policies
reveal
reveal in the survey
reveal information
revenue
revenue flows
revenues
revenues for the quarter/for the full
year
revenues rose 9.7% to $48.16 bn
review something
review activities
review any loan agreement
review relationship
review the budget
review the situation
revise
revise ones business plan
revise policies
revise the strategy
revival in/of smth
reward = remuneration
without hope of reward
reward system
reward smb for smth
be rewarded with smth
reward high achievers generously
reworking
ridiculous
right body language









, ,

,
,

/
9.7% $ 48.16
-.






///

/
-

/
-./ -.


,
-. -.
-.


/

( /
)

199
right first time
be made right first time
rights for pictures
ring in sick
ring up
rip smb off
rip the brand name off
rise
rise 4.7% to 752.00 yen
rise by 8%
rise in value
rise rapidly through the ranks
rise to the challenge
risk capital
risk of appearing foolish
risk-averse
risk-free
risk-prone businesses
risks facing European countries
risks of prolonged exposure

rival
rival agency
rivalry
robust toys for children
rocket
role model
role model for managers
role play a potential crisis
role play the negotiation
role-play the telephone
conversation
roll-out
product rollout
roll out stores

( ,
, .. )

()
,
/ ,
,
;
. , -.

4.7% 752.000
8%


/

/

,

,
(,
)


,

,







(

)

200
rolling-out of smth

romantic thriller
root of all evil
roots
round trip (Am.)/return (Br.)
route
routine
kill routine
routine checks
royalty
rule out an option
rumor
rumours of corruption and bribery
run a company
run a company as CEO (Chief
Executive Officer)
run a shop
run a small business
run a teaser campaign
run an advert
run an office
run business
run devices at optimum capacity
run into resistance from the Unions
run operations
run online operations
run out
run out of cash
run out of money
run out of steam
run smth on minimum settings
run the promotion
run the session on the budget
running
runway

-. (
,

, )

;


()
, ,

/
,










/
/

()

,

;
,
-.
(,
) /

201
land/storm onto the runway
rush hour
rush into a new partnership
ruthless
ruthlessness

/


, ,

202

S
sack
fire, dismiss
sacrifice a profit
sacrosanct
safeguard the health of employees
safety
safety inspector
safety issue
salary
sale tax
sales at retail value
sales force
sales manager
sales network
sales outlet
sales price
sales promotion
sales representative/ rep
sales staff
sales surge
sales target
sales till
sales-points
same level of importance
same-store sales rise 4.9%

sanctuary
satellite TV
satisfaction of customer needs
satisfy
make somebody satisfied
satisfying factors in peoples lives
saturate a market
save money
save up a considerable amount of
money
saving account
saving customers time
saving in costs



( )



/
,


;

4.9%
,

-.
,



/

203
scale
scarce
scary
schedule
schedule (Am.) / timetable (Br.),
scheduled airline
schedule smth
schedule flights at any time of the
day
schooling
scope of smth
score
score a victory over
score card
scramble
scratch one's head
screen calls
screen printing
scrutiny
search
search engines
search for competitive edge

,
,
,

-.

() ,
/ -.


,
,

/

(
seating arrangements
) /
seating plan

seating requests

( );
second
( )
second a proposal
()
()
second-ranking
,
secrecy

secretive

secure link

secure orders

secure the loan on the assets

secured loan

securities
securities house

,
security concerns
,
security for a credit
seduce customers by developing the ,
/
right merchandise

204
see an idea through to fruition
see another side of one's
personality
see change as a threat
see eye to eye
see smb as a creative person
see smth as an insult
see smth from different angles
see the point of paperwork
seek a highly motivated candidate
seek a merger for growth

seek a peace deal in a row


seek early retirement
seek growth through globalization
seek to be unique along some
dimensions
seepage
segment the market
seize an opportunity
seize and impound
select a candidate
select for the team
select images to go with smth
select the best companies
selected house and apartment
owners
selection
selection procedure
self-centered
self-confidence
self-confident
self-development
self-employed
self-employed fashion designer

,
/
-.


-.
-.
-
-.
,

,
,





,


, ,

,
/ /


()

,
-.

/


()

205
self-extinguishing cigarette
self-mocking humour
self-obsessed
self- respect
self-starter
self-sufficient
sell at a price
sell defective products
sell in 7 languages to 25 countries
sell in the lower price ranges
sell off some of the land
sell on credit
sell out
sell out of some goods
sell personal finance
sell product into a fast-growing
market
sell products under well-known
labels / under ones own label
sell smth at a higher price to
developers
sell smth on the Internet auction
site
sell the wrong clothes at the wrong
price
sell through distributors
sell to customers
sell under some brand/the brand
name
sell well
sell/trade/buy electronically or
through/over/via the internet
selling and distribution methods
selling over the Internet
selling price of a product
semiconductor company
send a detailed product description
send a mailshot to smb



7 25

-.


,

-






,

//


, ;

,


-.

206
send in a report
send ones apologies
send ones apologies
send people on communication
courses
send/move orders through/over/via
the internet or electronically
senior businessperson
senior executives
senior leader
senior management
senior manager
seniority
determine seniority
sense of humour
sense of personal commitment
sense of urgency
sensible price
sensitive
be sensitive to
sensitive
sensitive task
sensitive topics

septuagenarian
sequel of novel, film
sequentially
serve
serve many industry segments
service
service centre
service recovery operation
services are sold on the Net
services on the cards
servicing facilities
serving
set

//

.




( )




,




/
/


,

/ ,

, ( )

, ,
,



, , ,

207
set impossible deadlines
set aspiration
set a goal
set a good example
set clear objectives
set goals for people
set of associations in the mind of
the consumer
set of learning tools
set off
set off in good time
set oneself a goal of (becoming)
set out a goal
set out the facts
set out to become a low-cost producer
set standard
set the budget
set the correct prices for the products
set the minimum level of service
set the standard
set the subject of conversation
set up
set up a company
set up a focus group
set up a joint venture
set up a meeting
set up a prize
set up in business
set up Internet operations
set up workshops
set up/form a crisis management
team
setback
suffer a setback
setback (suffer a setback)
setting
setting up production lines
settle in the middle
sever ones life from an employer
sever relations

/
()


()

//
/
-
( )

/




/


( )
,


/

208
severance package
severe
severe competition
sexual harassment
sexy
shake hands
shakeout

shamrock
shape
shape and share a vision
share smth
share a meal
share best practice among
subsidiaries
share capital
share ideas (feelings)
share illegal files on the Internet

share in business
share information
share net profits of the film on 50/50
basis
share price
share price rocketed
share smb's office
share some responsibility for
leadership
share the costs of
share/ stock in a company
hold shares
shares sold well
shareholder
sharing responsibility
sharp
sharp rise in social and environment
reporting (the)
shift production to
shifts in consumer behaviour
shipment

, ,
,


;

. (

)
( )
,

-.
;




, ()

,




/ 50 50
,

-.

/
,


,


/

, /

209
part shipment
shipping documents

shipping terms
CIF cost, insurance, freight
FOB free on board
shock absorber
shop on a regular basis
shopping cart
shopping mall
short term working capital
fluctuations
shorten a product cycle
short-haul flight
shortlist of people for the post of
shortlist the candidates
short-listed candidates
shortly after
short-term demand
short-term loan
short-termist decisions

shoulder responsibility
show a lack of respect
show emotions
show favouritism towards
show firm resolve
show interest in working
conditions in factories
show no interest
show respect/appreciation to smb
show sympathy
show the nitty-gritty
showcase business model
shrinking market
shun intervention

,
(
, ,
)

, , ;




, ,
,

( )


-.

,
/

210
shuttle bus
shyness and introversion
sick day

sick leave
sickness record
sign a confidentiality agreement
sign a contract
sign a deal
sign away human rights
sign long-term deals with
sign off budgets
sign off the work
sign up distributors
signal
signal for movement
significantly affect the budget
significantly reduce the costs
signs
similar
similar pattern of consumption
slogan
similar personalities
similar to
similarities/similarities and
differences
sincerity
sing solo
single currency
single market
single out of
single pattern of success
single room
single-handedly
single-person household
sit around waiting for job
sit in
six hours at a time


/

/
/
-











,
,


,


, ,
,
/

/
,
,


,


,
,

,
,

211
ski gear
skilled workforce
skills
skills and competences
skills and techniques
skin care products
skunk works
sleaze

sleeping partner = silent partner


slick space-age plastics
slightly bitter taste
slim
slip one's mind
slot

allocate slots
slow down
slow down the boom
slow down/slow down!
slow-to-respond
sluggish market
slush funds
small talk
small teams
smart
smart house
SME (the small or medium-sized
enterprise)
smoothly
snacking
snap at ones heels
snap smth up
snippets of information
soaring costs
soaring number of passenger
complaints
so-called
sociable



,



/
,



, ,
-.
( ,

)


, /
!

,
,

,
/
, , ,
,

, , ,
-
-.
/ -.


212
social and environmental matters
social and environmentally beneficial
activity
social customs and traditions
social environment
social equals
social meeting
social occasion
social pastimes
socialize
socialize with contacts
soft drinks
soft success criteria
software
software and computer services

sole trader
solid
solidity
solution of the problem
solve / settle the vexed problem
solve the problem of absenteeism
something that needs to be
emphasized
sophisticated
sophisticated aspects of life
sophisticated customer
sophisticated group of people
sort smth out
sort out data
sort out problems
sort the problems out
sort things out
sound


;


,

,

, ,
"
"




/ /

/
()

-,
,
, , ,


,
,
,

213
it sounds right
sound a strong note of optimism
sound business
sound out a few possible
replacements
sound out the staff
sound reassuringly simple and
achievable
sound specializing
sound transparent
sound values
be driven (led) by sound values
sour/spoil relations
source candidates from different
areas
source goods
sovereign corporate nation
space-saving
spacious
span a broad cross-section of
companies
spare no expense in helping
spare parts availability
spark
speak in turn
speak off the cuff
speak on behalf of
speak up/speak up!

special event
special requirements
specialist in finance
specialist in Human Resources
speciality retailer
specialize in
specialize in renovating and
refurbishing buildings
species responsive to change

. ,



,


,

,

, ,
/
!



()

214
, , ,

specific assets
/
specific issues


spectacular dinner
-.
speculate about smth
speculate about the future
,

;
speculation

speed delivery
speed of the response

-.
spell out smth
, ,
spend
( )
spend money, time on smth
, -.
spend much time on preparation

spend three years worth of Saturdays ,
3
spend time on details

/
spike headache pills with cyanide

-. /
spill smth on/spill red wine on

sponsor

sponsorship tie-up

sports events

sportswear
sports goods and trainers

,
spot a fashion
spot advertising
,
10 60

/
spotting consumer trends
()
,
spouse
/ sprawling conglomerate

spread
spread information

spread one's lending

spring up in the upmarket districts

stable

staff
cabin staff = flight attendants

specific

215
staff absenteeism and turnover
staff at all levels
staff cutbacks in the short term
staff lounge
staff parties
staff rule book
staff survey
staff satisfaction survey
staff training programme in customer
care
staff turnover
staffs low morale
stages of negotiations
stake
a 10% stake
stake in business
stakeholders
stand for
stand a very good chance of stopping
stand for quality
stand out from the competition
stand-alone brand = individual brand
standard ways of doing things
standardize a product
stare at smb
start a business
start a global offensive against smb
start from scratch
start out as a sales representative
with AT&T
start up a conversation
starting blocks
leave in the starting blocks
starting-point for
start-up
start-up business




,






, ( ..)
10% ,


,

-.

/

,

,
-.
,

-.


-


AT&T
/


, ,
, ,

216
start-up capital
start-up company
start-up situation
starvation in poor countries
statement
state-of the-art machinery
stateof-the-art thing/technology
static
stationery
status
status-conscious
stay ahead of competitors
stay in/at a hotel
stay focused
stay loyal to smth
stay open-minded

stay out of the arena


stay profitable
stay put
stay silent
stay with a company
steadily
steady loss of market share
steady performer
steady worker
steal an idea
steam-roller smb
stem from
stem from delay in takeoff
step aside
step down as group president
step in smoothly
stick to smth

/

,


,

/
()


, ,




, -.
/
//
//

(,
)
/
, ,


,



()
-.



,
/

, ,
/
-.

217
stick to established channels
stick to the rules
stick with smb/smth
stiff competition
stifle
stifle people
stimulating experience
stipulate
stir around
stitch together our businesses
stock

stock control system


stock exchange
stock market
stock option

stocks and shares as collateral


stop marketing in schools
storage compartment
storm onto the runway
stormy relations
storyboard

straight
straightaway
straightforward loan
straightforward task
strain of competing gets too much
strain relations
strartling
strategic alliance
strategic industries



-./-.

,

, -.



, , ,
, ,
(AmE.), (AmE.),
(BrE.),

,


(

)


(
)

-

,

, , ,
,



,

,
,

218
strategic planning
strategy
strengthen a marketing budget
strengthen business partnership
strengthen one's European
presence with the euro
acquisition of
strengthen relations
strengthen the sense of common
purpose
strengths
stress ones honesty, fairness
and ethical business behaviour





-. ,


stress the importance of

stretch the brand
stretch the budget for smth
-.

strict auditing of targets
strict legal barriers against bribery


stricter privacy regulations


strike a balance between equity

and debt

strike of flight attendants

strike the right balance

stripe
-.
strive for smth

strong business proposition as
bright

strong character
/
strong corporate identity


struggle for survival

struggle to survive
-.
struggle with smth
, ,
study


stumbling block
///
stupid idea

,
stylish

subcontract the manufacture of
-. -.
smth to smb

219
subcontract a low cost foreign
manufacturer
subcontractor
subject of jokes
subjective area
subliminal advertising

submit smth
submit an application form
subordinate
subscribe to a service
subscribe to the equity
subsidiary
subsidised housekeeper
subsidize
subsidy
subsistence wages
subtle
subtle differences in the consumer
profile

subtly different
suburb
suburban
succeed in
succeed in establishing
success is due to the variety of
goods
successor to the current CEO
succinct
sue smb for smth
suffer
suffer a decline in loyalty from
customers
suffer a setback
suffer damage
suffer failures
suffer from a bad cold/from flu




, ,

-.

()

,
,
(
: , ,
)

,
,
-.





,
-.
-.






-
/

220
suffer from burnout
suffer from jet lag
sufficient
sufficiently prepared for smth
suggest = make a suggestion
suggest actions
suggest ideas for smth
suit smb
suitable
suitable acquisition
suitable advertising strategy
suitable partner
sum up
sum up the key messages
summarise briefly
summarize the key points
sunflower
superb player
supermarket chains
supersede
supervise
supervise single individuals
supervise the production
suppliers
supply
supply chain
supply chain failure
supply-driven management
support for users
support ones point
supreme confidence
surfer
surplus
surrender smth

-.
=
/
-.
-.,

/

/
/

,
/



,
, ,
()

/

,
( )
, ..

-.

,

,
-.

221

comprehensive survey

(
)//
,
,
/

conduct a survey = run a survey

staff satisfaction survey

survey
reveal in the survey

survey customers
survive
survive in a tough working
environment
suspect smb of industrial espionage -.


sustain motivation
( )
swallow

swamp a market
swamp managerial commonsense


sweatshops


sweep across the world

sweet tooth products
,
sweetener
(
swindle
, ),

swindler
-.
swing open the door to smb
switch smb's capacity to doing smth -.
-

switch tasks with a colleague

SWOT (strengths, weaknesses,



opportunities, treats) analysis

. ., : , ,
.
-

,
sycophant

sympathy
show sympathy

222
synergy

synergy effect

: ,

223

T
taboo (s)
tackle
tackle a problem
tackle smth by vast investment
tackle the obstacle, problem
tailor smth for smth/smb
tailor propositions for particular
customers
tailor a strategy to smth
tailor to individuals needs
tailor the offering

take
take a stake
take over a company
take 20% of the business for
take a day off with no good reason
take a decision
take a dictatorial, top-down approach

take a full day


take a hard look at the business
take a lead
take a long time
take a passive approach to
take a personal interest in employees
take a risk
run risk
take a seat on the board
take a sip
take a stake

, , ,
/
/
;

,

, ,
,

-.

(
)/

,

,
,

20%


,



/
/

/


224
take account of the different cultures
take action
take action steps
take actions concerning
take advantage of smth
take advantage of the opportunities
take advice
take an 80 % stake in something
take an action
take an approach
take an order for smth
take appropriate and swift actions
take bad decisions
take care of a client
take commission
take commission
take concerns seriously
take course in marketing
take days off sick
take extended lunch breaks
take for granted
take in what is said
take into account
take legal action
take measures
take much sick leave
take no further action
take notes
take off
take ones point
take ones time before doing smth
take oneself away from work
take opportunities
take out a loan
take out a patent on/for smth
take out service


-.,
-.


80 % -.


-.

()





//



-.
/ ,
,
,
,


, ,

, ,
-
/ ,
-.


,
-.

225
take out special advertisements for
smth
take out the people who dont fit
take over
take over a company
take over a job as a manager
take over the debt
take ownership
take place
take positive steps
take prompt actions
take responsibility for smth
take risk
take smb to court
take smb to the station
take smb/smth seriously
take smth forward
take stories to the press
take the case to an industrial tribunal
take the lead
take the load off the workers
shoulders
take the risk of failure
take the route
take time off

take too long to plan


take up a lot of space
take up the posting
take up n opportunity
take voluntary measures through
takeover
takeover bid

takeover row
takeover target

/
-
,
, ,





/

-.
,

- /

-.
-./-
-.


/

,
/

/ /
/ /



(, )

,
-.

,
,

226
tales of woe
talk
talk at cross purposes
talk in a confused way
talk in jargon
talk on a one-to-one basis
talk shop
talk smb through the results
talk the same language
talk to a brick wall
tally with
tap in any requirement, data
tap into an emotion
tap the countrys potential
target smth
target a company
target a market segment
target audience
target customer / consumer
target for litigation
target for counterfeiters
target on
target products at niche market
target segments
target supermarkets
target the segment of the market
targeted initiatives
targeted issue
targeting
tarmac
on the tarmac
tarnish the reputation
task-oriented

task-oriented
task-oriented team


, ,
,
,
,


,


-.


() -.
,
(
)
,

-.
,



/
()
()
, ,




()

,
,

227
task-specific team
teach the basics, the fundamentals
team building
team player
team spirit
tease
teaser campaign
technical background
technical environment
technical expertise
technical terms
technician
technological gadgetry
technological sophistication
technology company
teething problems
telecommuter

telecommuters
telecommuting
telephone banking
telephone response times
televise/ broadcast smth worldwide
television commercial
television coverage
teleworking

teller
temptation
tenacious
tend to do smth
tend to tell smb of bad experience

,

,
(
)


,



- (-)

,

()

,


,
,




(, , , )
,

/ ,
-.

,


, ,


, ,
, ,
/ -.
-.

228
ten-point guide
tension
reduce tension
tension between team members
tensions within the team
tenure
terminal facilities
terminate the contract
terminate with sixty days notice

terms of payment, shipment,


delivery
test a drug on humans

/



,

,

,

60
( 60 )
,

/


test a new logo
test of validity
,

-
test the product on smb

test-drive a car
/

test-drive a model
(),
()

textured leather

thank the judges for the award
-.
thanks to smth
thanks to the mix of merchandise

/
That sounds good

the number of complaints

the cashback scheme

,
the challenge of the job

the Chinese
the competitor is four times our size

the continuing strength
/ /
the credit card business / market

/provider

the Ethics committee

the heart pacemaker



the high end of the market

229
the highest bidder
the HR department
the impact on staff morale brought
about by job losses
the initiative Im proudest of
the Internet bubble
the last straw
the least/most risk to smth
the number is engaged
the only important factor
the opening (the opening stage of
the presentation)
the Post-it notes

the publication date will be decided


later
the rank and file
the strength of the recovery
the time limit for the meeting
the traffic signal
there are three things in my mind
theres a need for smb to coordinate
theres a strict time scale on
theres muck, theres money
think in fundamental terms
think in incremental terms
think it works
think laterally
think mistakenly
think up a short-term strategy
thirst-quenching ability
thorough
those treated badly
thoughtful of people
thread
threat
threat of redundancy
threaten



()
,

,



/ -.




(
)



, .


, /

,

,

,

230
threaten industrial actions
threaten to route the aircraft through
other airports
threaten with legal action
threatened
three-year income projection
summary
thrive
thrive in the years ahead
thrive on smth
through lack of smth
throw good money after bad
throw in a gift voucher
throw money at workers
tickets for a flight
tie into
tie the knot
tie up
tie up loose ends
tie with smb for second place
tie yourself up in
tight deadline
tight monetary regulations

tight social network


tighter security regulations
after 9/11

tightly regulate
time and again
time is pressed
time limit
time-consuming
timeless


( )

/
-.
- -.
,

/


/

,
,

-.

,


/ ;
,



11 (11
2001

-,

-)

,
,
/ (
)

231
timeliness of communication
time-saving
timetable Br.) / schedule (Am.),
according to summer, winter
timetable
timing of payment
tin can
tinkers fiddle
tiny mill town
tips
to my mind
to the exclusion of
to what extent
toiletries
tolerant
tolerate
toll-free telephone numbers
tongue-tied
tool set
top brands
top super-luxury brands
top end of white goods
top management
top multinationals
top of the range product
top ones sales
top up ones phone
top-end up market / upscale
products
top-of-the-range model
top-revenue sources
top-selling product
total cost
total quality management
total value / price of the contract
contract value / price
totally
touch food with ones fingers
touch smb on the head
tough



,
() ,




,
,


(=)
-



,

( )
-

( )
,
, -




-.
, /
;

232

tough market

tourist resort
towards the cost of the advertising
/ /

towards the end of an evening



,
trace

track and monitor jobs
/
track company-to- company

bribery
( )
track consumption

,
track down
,
track record
have got a very good track record

//
trade
trade fair

trade on personal contract at a senior
level

-.
trade on smth

trade show

trade union representatives
,
trade-in/a really good deal on
/
trade-in/trade in old cars/ trade in old ,
models
/
,
/

, (
trade-off
)

trader
()
trading blocks
trading floor
,
trading groups
, (
, , EU,
ASEAN)
trading relationship


traffic
traffic congestion
,
traffic problems
; ,
/

-. -.
trail smb in smth
tough challenges over customer care

233
-. -.

,
transaction
transfer ideas from the hard world

of industrial economics to the

dot-coms
transfer information
/
transfer money by next week

transfer of armaments to oppressive
,
regime

,
transfer of smth intangible


transfer the agreed fee to
transfer the agreed fee to a secure

holding account


transient customer

transparencies
/
transparency
transparency about what is going on ,
; , ,
transparent

transport and distribution manager


transport vehicle

travel agency
travel agent

travel on an emergency basis



travel on business

travel on overseas trips


travellers concern

traverse the internet
-. " ",
tread(step) on ones toes
-.
, -.
treat smb
, ,
treat customers well

treat employees well
,

treat everybody the same



train smb on/in smth
train new staff
trainers
training costs
training scheme
trait
transact business online

234

treat smb as a guest



treat smb the same
-.
treat the loss
,
, , ,
treatment

tremendous
tremendous disservice to somebody
, -.
tremendous response
,

trend
trend-based/fashion-based business
, /
,
trendy
,
trial run

tribe
()
triple

trivial complaint

trivialize experience

trolley
luggage trolley


troubleshooting
, ;
trust
trust the management

trust the product

trust the view

,
trusted brand names

/
trusted councellor / mentor

trustworthy

try to avoid paying anything

try too hard

tulip bulbs

tune

tuned in to
/
turn a business/ create a business
10 $
with the revenues of 10 mln $

turn around a company

turn around the companys reputation ()

turn down smth
-, -.
turn smth into smth
-. -.
turn into a coveted brand

turn round from into

treat foreign visitors


treat people on the plane

235
turn up
turn up at the appointed time
turn up on time
turning point for smth
turnover
turnover of
turn-taking
tutor applicants
tutor in smth
TV and Radio commercials
TV slot
type of problem
typical comments
tyre
aircraft tyre




/ -.


-. ()
( ),



/
,

236

U

,
,
,
,

ultramodern
, ,
ultra-sophisticated


unanimously agree the terms of
,
uncaring

uncertain
,
uncertainty
avoid uncertainty

uncertainty around the process


uncooperative attitude

uncover copyright abuse

undeniable
under $500
$500
under pressure to do smth
-. ,

under the current offer



under the government loan guarantee
scheme

under the new management


undercharge
,
undercooked meals
-.
underestimate smth
underestimate the intelligence of the
public

/
undermine company discipline/

morale
undermine relations

, /
underperform

-. -.
underpin smth with smth

under-promise
,
underrate
;
undersell

understand basic essence of ways of

improving communication
ultimate goal
ultimately
ultracautious
ultraefficient

237
understand individuals strengths
and weaknesses
understand the business behaviour
understand the companys objectives
understand the mind set of smb
undertake (promotional)
campaigns
undertake a task
undertake investment
undertake promotional campaigns
undervalue
underwrite a deal

underwriting
underwriting agency
undoubtedly
unemployed
unethical activities
unexciting
unfair
unfair dismissal
unfair to people
unfair trading practice(s)
unfamiliar situation
unfold
unfolding events
unhealthy level of competition
unimaginable menu
union
union officials
unique features
unique goal
unique selling point (USP)

uniqueness
unisex perfume



, -

( )



,


(/

, )



/


, ,

,




,






,


(
,
,
)

238
unisex toilet
unit cost
unjustified complaint
unlimited liability for business
debts
unnecessary luxury
unpredictable
unproductive / ineffective / poor
team working
unprofessional behaviour
unrestricted access to smth
unrestricted access to vast insurance
market
unrivalled scale of operations

unsecured loan
unstructured data
unsuccessful product launch
untapped potential
unveil
unwilling to communicate
up to smb /be up to smb
update database
updated price lists
updates
upgrade
upgrade oneself to some level/ to
"friend level"
upgrade passengers to Business class
upgrade the quality of the product
upheaval
up-market business
up-market distribution outlet
up-market image
up-market manufacturer

-.


,

()


,
/

-.
,
-
()
,

/

( -)
,
, ,
,

/




239
up-market perks
up-to-date store
upon arrival/departure
upset smb
upstart company
upstart entrepreneur
urge smb to do smth
urgent
use child labour
use under-age workers
use work facilities for private
purposes
use a famous quotation
use a striking visual image
use an opportunity
use first names
use jargon
use one's brand name
use open software standards
use sourcing model
use the value in house
use tricks and pressure
use under-age workers
use unfamiliar terminology
use visuals
use what youre born with
used throughout the world
used to be smth
user-friendly handset
usual benefits
utilities
utility vehicle
utilize management tools



, /
, -.


/
- -.
, ,








-.






( )


,

,
/

-.

/

240

V
a via voice-mail
vacancy
vacuum of knowledge/
communication
vague information
valid
valid concerns
validate plans through exercises
and training
valuable asset for any business
valuable ideas
value
add value to products
get extra value for money
value added (added value)
value for money
value-for-money hotel
value of sales
variations in dialect
variety of skills
various ideas for promoting the
sales of smth
vary the intonation/the speed of
your voice
vary the volume of the voice
vast repercussions of smth
vastly
vending machine
vendor
venture business
venture capital
venture capitalists

,

,
/

/
, , ,






, ; ,






,




/

-.
, /


/
-.


,
(
)


(,
,
)

241
vertical integration

vexed problem
solve / settle the vexed problem
viable
vie for the job
virgin lounge
virtually
vision
vision of the future
visit a sales outlet
visual aids
visualize potential outlets
vital
vital for building up trust
vital means of bridging cultural
differences
voice carries to the back of the
room
voice mail
volatile
volatile market
voluntarily
voluntarily repayable
volunteer
vote for/in favour of/against
smth/smb
voting share
voyage

(
,

)
/
/
()
//


,

,
( , ),



,


/




,
,

/ -./-.
,
,

242

W

( )


,
-.
wake up to lost opportunities
,

wallet

warehouse
warehouse manager

warehouse workers


warehousing
warehousing facility/ties


warfare

warm by nature
/
warm up speeches / presentations
, -.
warn smb about smth
-.

warning

warranty
/
waste of money/ time
,
waste time (doing smth)
( -.)
waste time on hopeless situation

waste time on trivia



/
wasteful


watch live

, ,
watchword
way of bringing to the market place

we used to know

weaknesses
, ,
wealth


wealth of political and business
connections

wealthy individuals

wear a badge

wear casual clothes
,
wear off
wage bills
wages
wait for a suitable opportunity
waiting area
wake up to implication of smth

243
,

, /
//

well-being

well-designed
well-established business, company ,


well-known brand name
well-known sportsmen and women
/

/
well-made
( )

well-maintained
well-oiled public relations machine

well-thought-out approach to risks



well-to-do- person
,
whatever

whilst
(
whiz kid
, )

whistleblower
(
white goods
)
,
white knight

,

, ,
whitewash

wholesaler

wide range of goods at reasonable
/
price
wide range of household goods


widen the customer base
widespread redundancies are about ( ),
,
to be made

widespread rumours

Wi-Fi deployment

wild and rebellious youth

willing to offer the lending
,
willingness to pay high prices for
-.
smth

win manager of the year award
welcome topics
welcoming
well/badly/poorly handled crisis

244
()

win international awards for



originality and creativity


win at everything

win back the trust

win in life

win loyalty
-.
win smbs trust and respect

win-win solution
,
win the business

win the success for the organization

win trophies
, ,
winning bidder

()

wireless technology

wish list

with no conventional advertising

with signposts along the route

, ,
withdraw
withdraw a lawsuit against smb over -.
smth
-.
file a lawsuit against smb over smth
-.
-.
withdraw a product
( )
withdraw a service

withdraw from sale

withdraw from the business

withdraw products from the market

withdraw into departmental loyalties

,
withdrawal
10
within 10 days of an emergency

-.
within the framework of smth

without fear of retribution

without the frills

womens handbags and mens
wallets
,
wonder
,
word of mouth
word-of-mouth advertising
,
win a prestigious award

245
words of wisdom
work
work overtime (unpaid)
work / life balance
work / life issues
work a probationary period
work extra time
work flexibility
work flexible / fixed hours
work for a company
work for the betterment of smth
work from home
work long hours for a low pay
work normal hours
work on smth
work on a fixed term contract
work on a reduced work schedule
work on certain areas
work on solution
work out
work out a strategy
work out an action plan
work out tactics
work overtime = work long hours
work to capacity
work with the budget
workflow
workforce
working atmosphere/environment
in a relaxed working atmosphere
working capital
working conditions
working practice
workload
workplace
world famous brand


;
( )



(
, )
/


-.
,


/;



//


/ /
/

,

,
,
/

246
worldwide distribution
worldwide market
worrying
worthwhile
would be high performers
wrap a meeting up
wrap smth in smth
wrecks
write a curriculum vitae (CV)
write an unfavourable report on
ones work
write off bribes against taxes
write smth down
written statement
WTO (World Trade Organization)

//
( )

,
, ,

,
-. -.
,

-.

-.
/
,

247

XYZ
yes men
years to come
yield
maximize yield
yield from each flight
you might say to me
zapping

zero defects
zoom in on smth

, ,




(might )
,



( )

248


ENGLISH-RUSSIAN BUSINESS DICTIONARY
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25.03.11. 6084 1/16.
. . . 15,5. 200 . 158. - .
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