Aims and Objectives

0 To be able to identify the main considerations when

planning a marketing campaign:

0 Marketing Mix
0 The 4ps
0 Marketing Segmentation

0 To be able to prepare a thorough marketing plan

What is marketing?

The 4ps of marketing

The 4ps of marketing

Product What are you selling?
How does it differ from the other products on the market?
What is the lifecycle of the product?

Price What is the price of the product?

Is it competitive with other products on the market?

Promotion What is the demographic?

What promotional methods will be used?

Placement Where will the product be sold?

What distrubution streams will be used?

Marketing Segmentation