Академический Документы
Профессиональный Документы
Культура Документы
Course Syllabus
1.Course Code:
2. Number of Credit:
3. Course Title:
4. Faculty/Department:
5. Semester:
6. Academic Year:
7. Names of Instructors:
2 Credits
5508-315
Professional Writing for Communication Arts
Faculty of Communication Arts English Program
Second Semester
2014
Section 1- Sean Balme
Section 2- Chris Chapman
Section 3- Zrs Gamboa
Section 4- Frank Simpson
8. Condition (Pre-requisite):
9. Type of Course/Status:
10. Program Title:
11. Level:
12. (Class) Contact Hours:
13. Course Description:
5500-246
Elective
Bachelor of Arts in Communication Management
Undergraduate, Third Year
2 hours
Focuses on business report writing and proposals.
Also includes practice in writing articles based on
news reports, feature stories, advertisements, movie
reviews, synopsis, and briefings.
14.2
Course Contents:
This course focuses on important skills necessary to succeed in both business management and professional
writing for print and online media. Specific tasks and instruction will facilitate students abilities to write
detailed business reports and proposals for the business management side. In addition, students will be given
writing practice relevant to print media such as: synopsis and reviews of popular movies, news reports,
advertising and press releases. Students will work in groups and individually on the selected print media
and business writing tasks. Tasks may be assigned in class, as homework, or online. Students are expected
to acquire information and knowledge from different sources and media, analyze, summarize and finally
present important points and issues.
14.3
14.4
Instructional Media:
Textbook: Business Communication, 8th ed., by A.C. Krizan, et al, Southwestern, 2008
(required)
Movies, videos, magazines and newspapers
Online modules and tasks
Additional exercises supplemented by teachers to suit the needs of students in each class.
14.5
14.6
Evaluation
The final grade received for the course will be based on the following components.
14.6.1 Assessment of Writing Proficiency
Mid-term exam
Final Exam
14.6.2 Assessment of Classroom Activities and Tasks
Class Assignments
Final Project
Participation
40%
20%
20%
60%
30%
25%
5%
Assessment
The assessment of this course is criterion-referenced. Each portion of the marks is calculated by its weight
before a final grade, of an eight-letter grade system, is awarded to each student.
15.
Reading List
15.1 Required Text: Business Communication, 8th ed., by A.C. Krizan, et al, Southwestern, 2008
16.
Course Evaluation
16.1 Teaching-Learning Evaluation
Students are required to complete a questionnaire to evaluate the teachers instruction and their
learning during the course. Students are also required to complete a questionnaire to rate the
materials they have learned as well as give comments and suggestions on how the course materials
should be improved.
16.2
Discussion Promoting Desirable Attributes of CU Graduates
In-class and outside of class activities lead to the promotion of collaborative work as well as
development of effective expression in English, especially writing. Students are also encouraged
to become more independent, analytical learners through the assignment of writing tasks to be
completed outside of class. All the skills required can be of great benefit to their present studies,
future career and lifelong learning.
Tasks
Housekeeping
Community issues, problems and challenges
Identifying the Problem and Scope
Read Chapter 10: Research and report writing
University Sports Week (No Class)
Research Gathering and Report Formatting
Assn. 1- Problem and scope report due (5%)
Evaluating Information and Citing Sources
Read Chapter 11: Proposals, plans and special reports
Primary Research
Assn. 2- Secondary research report due (5%)
Planning the Final Proposal
Assn. 3- Work plan and survey due (5%)
Visual Aids
Read Chapter 12: Visual aids
Mid-Term exam (20%)
Jan 15
3
4
Jan 22
Jan 29
Feb 5
Feb 12
Feb 19
Feb 26
Mar 5
10
Mar 12
11
Mar 19
12
Mar 26
Formal proposals
13
Apr 2
14-15
Apr 9
Apr 16
16
Apr 23
17
Apr 30