20- SWOT ANALYSIS

SWOT Analysis is a strategic planning tool used to evaluate the Strengths,

Weaknesses,Opportunities, and Threats inside a company, project, or a business
venture. It involvesidentifying the internal and external factors that are favorable/unfavorable
for business tosucceed
SWOT ANALYSIS FOR COCA COLA COMPANYSTRENGTHS
1 . B r a n d e q u i t y/ i m a g e & r e c o gn i t i o n
2.Product distribution and worldwide network
3.Solid financial performance
4.One of the world's most recognized brand.
5.Product diversification (water, juices, soft drinks, sport drinks, etc) 6 . C o operate identity.
7.Innovation
WEAKNESSES
1.Credit rating
2.Customer concentration, particularly in the US (Wal -Mart accounts for more than
10%of Coca Cola's business in the US)
3.A lot of loyal Pepsi customers are not enough loyal Coca Cola customers
4.Does not enjoy the number one position in India, Pakistan.
OPPURTUNITIES
1.Possible growing demand.
2 . E x p a n s i o n R e a c h i n g a l l s e gm e n t s .
3.Globalization
4.Catering to Health Consciousness of People
5.Bottled water growth
6 . A c q u i s i t i o n s o f s m a l l e r p l a ye r s .
THREATS
1.Health Drinks Fruit Juice Companies
2.Key competitors (Pepsi, etc)
3.Commodity prices growth
4 . Im a g e p e r c e p t i o n i n c e r t a i n p a r t s o f t h e w o r l d .
5 . S m a l l e r , m o r e n i m b l e o p e r a t o r s / p l a ye r s