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Graphics
Assignment 1 Task 3
Ben Canning
Activity
Find two different types of advertising
graphics from different sources. Try
searching for graphics relating to:
Healthy eating
Recycling
Activity
Present these graphics with an explanation of
their purpose, intended audience and their
features, including:
type vector graphic or bitmap image
(photograph)
text
composition
use of colour and texture
size and position
characters and objects
file type and sizes
resolution
The Features of Digital Graphics presentation will
help you.
Activity
When describing the purpose of the
graphic make sure you use at least
one of these key words: Inform
Educate
Promote
Advertise
Change behavior
Example
Explain the purpose of the graphic.
Its purpose is to get people to change their behavior
and donate books to Oxfam to raise money for
charity.
Who are the indented audience?
The intended audience is the general public,
especially people who give to charity.
What type of image is it (vector or bitmap)?
This is a bitmap image.
What is the file type and size?
The image is a .jpg and is 379 KB in size, with a high
resolution.
What text does it have?
It uses a small amount of text, including powerful
short sentences and a longer explanation of what it
wants the viewer to do.
Talk about the composition of the graphic, including
size and position of the objects on it.
There is a large eye-catching cartoon of a book at the
top of the page, with all the text underneath. The
name and slogan of the charity is at the bottom, in a
different colour. The image and text are slanted
slightly to attract attention.
What colour does it use?
There are only three colours used in the entire
Your task
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Image
Recycling
1.Explain the purpose of the graphic.
The purpose of the image is to
encourage more people to recycle.
The colour of the image is green so
that it looks attracting and is the color
of recycling.
Your task
Image
Recycling
Your task
Image
Recycling
Your task
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images
Image - Healthy
Eating
Your task
Image - Healthy
Eating
Your task
5. What text does it have?
Image - Healthy
Eating