Sustainability in technology

ustomer loyalty over time. Thus, promotions that work as one-shot deals, such as
instant scratch cards, are not considered loyalty programs here. ...
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sahandtarjomeh.com [PDF]
The role of loyalty programs in behavioral and affective loyalty
BG Gomez, AG Arranz, JG Cillan - Journal of Consumer , 2006 - emeraldinsight.com
... Thibaut (1978) and Macintosh and Lockshin (1997), who propose that a loyalty program is
a ... point
the concept of leveled commitment, literature on the effectiveness of loyalty programs concludes
that ... From another point of view, one of the benefits derived from the availability of ...
Cited by 128 Related articles All 10 versions Cite Save

columbia.edu [PDF]
Earning the right to indulge: effort as a determinant of customer preferences
toward frequencyprogram rewards
R Kivetz, I Simonson - Journal of Marketing Research, 2002 - journals.ama.org
... (2008) Delight by Design: The Role of Hedonic Versus Utilitarian Benefits. ... (2005) Decomposing
the Promotional Revenue Bump for Loyalty Program Members Versus ... (2005) The Influence of
Consumer Distractions on the Effectiveness of Food-Sampling Programs. ...
Cited by 448 Related articles All 9 versions Cite Save More

yupingliu.com [PDF]
Competing loyalty programs: Impact of market saturation, market share, and
category expandability
Y Liu, R Yang - Journal of Marketing, 2009 - journals.ama.org
... Asymmetric Influences of Loyalty Programs: Market Share Effect From our previous
discussion of loyalty program benefits, we begin with the assumption that a loyalty
program can increase firm revenue. However, we argue ...
Cited by 107 Related articles All 9 versions Cite Save

researchgate.net [PDF]
What drives consumer participation to loyalty