Академический Документы
Профессиональный Документы
Культура Документы
Submitted by-
Abhishek Pathak
Faraz Khan
Pratibha Yadav
Rahul Pandey
Sandeep Yadav
ShubhamSharma
Harley-Davidson Motor Company
•Type Public - 1984 , NYSE - 1987
•
•Founded 1903
•
•Founder William S .
Harley
Arthur Davidson
Walter Davidson
William A . Davidson
•Headquarters Milwaukee , Wisconsin , USA
•Key People Keith E Wandel ( CEO )
•Revenue 5 . 59 Billion USD
( 2009 )
•Employees 9 , 700 ( 2006 )
•Subsidiary Buell , M . V . Augsta
•Website www . harley - davidson . com
1958
The first rear brakes and hydraulic rear suspensions appear on the Duo-Glide.
1981
On February 26, thirteen Harley-Davidson senior executives sign a letter of
intent to purchase Harley-Davidson Motor Company from AMF. By mid-June, the
buyback is official, and the phrase "The Eagle Soars Alone" becomes a rallying
cry.
1988
The Harley-Davidson Traveling Museum hits the road, displaying memorabilia,
classic Harley-Davidson motorcycles and the rich history of the Harley-
Davidson rider
1991
Installation of a $31 million state of the art paint facility begins at the
York, PA, factory. It becomes fully operational in 1992.
The Dyna line of motorcycles debuts with the 1991 FXDB Dyna Glide Sturgis®.
•In 2000,Buell introduces the Blast®, a single-cylinder motorcycle, for
the 2000 model year. The Blast receives excellent reviews. It's
introduced in tandem with the Rider's Edge® Academy of Motorcycling, a
beginner's rider course available through Harley-Davidson and Buell
dealerships.
•The VRSCA V-Rod® is introduced for the 2002 model year. Inspired by the
VR-1000 racing motorcycle, the V-Rod is Harley-Davidson's first
motorcycle to combine fuel injection, overhead cams and liquid cooling,
and delivers 115 horsepower.
•In 2003, more than 250,000 people come to Milwaukee for the final stop
of the Open Road Tour and the Harley-Davidson 100th Anniversary
Celebration and Party.
•
•In 2004,Harley-Davidson,s touring and custom motorcycles were grouped
into five families: Sportster, Dyna Glide, Softail, Touring, and the VRSC
V-Rod.
•
•
PEST ANALYSIS
Political
Low taxation from U . S government could encourage Japanese &
European competition within the US.
Economic
Global recession is effecting economies world wide
therefore HD has to sustain its position in the market.
Social
More diverse lifestyles , Creating many Harley Clubs and
academies around the globe like Rider ’ s Edge.
Technological
New materials and other technologies are giving potential
for innovative / customized motorbikes .
Continued…
Legal
Different taxation method in different countries especially
southeast Asia where HD is facing legal issues due to
excessive excise duty .
International
Volatile international market situation is restricting HD to
capture new markets .
Environmental
Noise and some emissions standards of HD bike is not up to
the level of some countries across the globe .
Demographic
Average purchaser of HD is mid forties married man with
household incomes averaging $78600 while only 9 % of
consumers are women .
Firm Infrastructure
Good Senior Management Has Transformed The Firm But It Remains
Small Compared To Global Competitors.
HRM
Excellent But No Skills or Abilities Outside US.
Procurement
Very Good Relationship With Streamlined Supplier Base , and New
Brazil Operations Can Reduce Cost Further.
Internal Rivalry
•Honda , Yamaha , Suzuki ( All Japanese )
•Honda mainly competing in U . S
•Strategic Alliance between Suzuki and Kawasaki
Harley-Davidson University
•Set up in Milwaukee
•To train Dealers and Mechanics
•17,000 were trained in 2002
•It has 665Iinstructor led and 115 online
classes
•96 percent company dealer participate
Distribution and Sales Program
•In 2003, 644 independently owned dealer