Acer

 Group Members:


 Usman Yousaf
 M. Imran Butt
 M. Saad Arif
 M. Waseem Ijaz
 Waheed Zafar
 Jahanzeb Haider
 Iqbal
 Atif
 F in a l P ro je ct


 IMPLEMENTATION OF
 MANAGEMENT FUNCTIONS IN
 MASTER PLASTIC PACK LIMITED



Introduction

 PLASTIC FILMS

M A S T E R P L A S T IC P A C K
L IM IT E D
 Introduction


Master Group of Industries was founded in the



year 1982 with the establishment of a small unit

manufacturing high quality sanitary fittings.


This first unit was named as Master Sanitary



Fittings.


The major milestone in this journey was the



establishment of Master Tiles in the year 1995.


 Introduction
 Today, this group is the leading group of
Industries.


 It has endeavoured to build Pakistan’s image

as semi industrial state on the global canvas.
Which are not only serving the domestic needs
but also have bright prospects for exporting its
products.


 Another development of Master Group was

the establishment of a plastic films factory. In
2003, this group launched another venture with
the name Master Plastic Pack.
 Introduction
Master Plastic Pack aims at

manufacturing of Cast Polypropylene (CPP)

Films. CPP is the key need of all packing
industry irrespective of its product definition.


The company has been making rapid

progress and has earned a name among the

top plastic films manufacturing of the region.



Plastic packing material
  
Vision Statement
 We have the goal to serve maximum

industrial requirements of Pakistan irrespective

of their particular nature.
 We offer our products that are attractive

because of their quality and cost

effectiveness. As a competitive market,
converters need quick decision to provide
better advantage to their customers.
 Vision Statement

A firm grip on the emerging market

towards technology advancement and new

product development are tools to
maximize customer value
Our promise to the National Industry is to

provide packing material of superb nature

which has unmatched features.

 Mission Statement
 Professionally trained, high quality, motivated

workforce, working in a team environment which

recognizes and rewards performance, innovation
and creativity and provides for personal growth
and development.
 Low cost operations assured access to long term

and cost effective supply sources.

 Sustained growth in earnings in real terms.
 Highly ethical, safe environment friendly and

socially responsible business practices.


 Master Units

 MASTER SANITARY FITTINGS INDUSTRIES

LIMITED
 MASTER PLASTIC PACK LIMITED

 MASTER TILES & CERAMIC INDUSTRIES LIMITED

 Z&J HYEGIENIC (BABY MASTER) PRODUCTS

(PVT) LTD.
 MASTER BALLPOINT PEN INDUSTRIED (PVT)
Products of Master Groups
Granite Floor and Wall Tiles
Ceramic Material
Baby Diapers
Plastic Packing Material
Extra Decorative Tiles
Sanitary Fittings
Bathroom Accessories
Ballpoint Pencils



 Management Function
PLANNING


MASTER’S Management starts with planning. They always say that



Good management starts with good planning.

 What resources does MASTER have?

 What can MASTER get?
 Compare strengths and weaknesses of individuals and other

resources.
 Will putting four workers on a task that takes 14 hours cost less

than renting a machine that can do the same task with one worker in
6 hours?
 If you change the first shift from an 8 AM start to a 10 AM start, can

they handle the early evening rush so you don't have to hire an extra
person for the second shift?
 Management Function
 ORGANIZING
Now the organization has a plan, it has to make it happen.


 Is everything ready ahead of their group so the right stuff

will get to their group at the right time?

 Is their group prepared to do its part of the plan?

 Is the downstream organization ready for what their group

will deliver and when it will arrive?

 Are the workers trained?

 Are they motivated?

 Do they have the equipment they need?

 Are there spare parts available for the equipment.




 Management Function

 Has purchasing ordered the material?
 Is it the right stuff?
 Will it get here on the appropriate schedule?
 Do the work make sure everything needed to
execute the plan is ready to go, or will be
when it is needed. Check back to make sure
that everyone understands their role and the
importance of their role to the overall success.

 Management Function
LEADING



 Now flip the "ON" switch. Tell people what they need

to do.
 They know which section is working well?

 Which piece and when?

 They know when to come in?

 What to start?

 When to stop again?

 Do you have the right number of workers in each

department?
 Have you arranged the sections?
 Management Function
CONTROLLING


  
 Now that organization has everything moving, it has

to keep an eye on things.

 Make sure everything is going according to the plan.
 When it isn't going according to plan, they need to

step in and adjust the plan.

 Problems will come up. Someone will get sick. A part

won't be delivered on time. That is why they developed

a contingency plan in the first place. The manager, have
to be always aware of what's going on so he / she can
make the required adjustments.



 Departments


There are five departments working in Master Plastic

Pack.
 

 Marketing department
  
 Production department
  
 Finance department
  
 Accounts department
  
 HR department
 
 


 HUMAN RESOURCE
MANAGEMENT DEPARTMENT

M a n a g e r o f H R M D e p a rtm e n t: Mr . Shafiq

The HR department is considered to be backbone of

an organization.

The HR Department must be up-to-date and works in

relation with the management to maintain the human
resource that is fully capable mentally as well as
physically to do the job.

The HR owes its primary responsibility to give the

energetic employees to the management in the best
interest of the organization.
 HUMAN RESOURCE
MANAGEMENT DEPARTMENT
Strict policies are followed in HR Department of
every organization.
All decisions are taken by the central authority.
It includes the following functions;
Conducting job analysis
Selecting job candidates
Training and developing managerial skills
Building empolyee’s commitment
 Department Chart

H R M A N A G ER

MTO MTO MTO

 Recruitment & Selection
Process
Job analysis
Job specification
Submission of C . V ’ S
Testing & Interviewing
Post interviewing process
Job rotation procedure
Orienting employees
Training
Probation period
Salary
Performance Appraisal

About The HR Department
MR . SHAFIQ the manager of the department is a very cooperative and
realistic man. The information provided by him clearly reflects the
organization’s culture and rules and regulations. He provided us the
following information.
Number of Employees: 4
We provided the medical facility to the employees to who are
working in our organization and they are performing their duties for
the Goodwill of our organization.
The decision making process in our organization is totally
centralized that means the employees are not in the decision process.
Rules and regulations are very strict and must be obeyed by all the
employees simultaneously.
 About The HR Department

If there is a violation of rules then there may be some kind of

punishment for the employees.
Employees are sometimes appreciated if they suggest some good
amendments.
We have proper training system for the orientation of the new
employees which are fully unaware of their duties.
There is no kind of incentives for the employees of the organization
but they are compensated when perform overtime duties.
There is no transportation facility for the employees are facilitated
with TA / DA and other transport facilities for te business operations of
the organization.
No parties and functions are held in the organization.
 PEST ANALYSIS OF THE
ORGANIZATION

Political Environment
Economic Environment
Social Environment
Technological Environment
 POLITICAL
It is the policy of the MASTER’S to strictly
comply with all laws and regulations relevant to
their activities.
They participate in discussions on legislation
and regulations between national organizations,
government representatives, industry, the scientific
world and consumer associations.
They also apply the policy to environment related
matters.
 ECONOMIC
MASTER respect the economy and is committed
to economically sound business practices
throughout the country.
If there do not exist, their internal rules,
adjusted to local conditions, apply.
The only economic problem it face is that
the people don’t know its home country so
whenever boycott occurs of imported goods.
MASTER suffers because all their raw
material come from abroad.
 SOCIAL
MASTER is taking measures for well being of
country
Manufacturing products under hygienic
environment so that saving people from
unhygienic products and polluted
environment
Along with this they change the chemicals
of their products to create a new product
They hire their employees locally (Pakistan)
because they want to decrease unemployment
from Pakistan.
 TECHNOLOGICAL
MASTER has strong believe on innovations.
They think that no one organization can survive in the market until
it is innovative.
So it is using high level technology for the betterment of its
industry as well for benefit of human beings working in production
field
Master Is adopting the different strategies to create in design,
color and packaging of its product.
R n D is one of the important departments of MASTER as it deals with
all the research and development work.
As the products demand, the wants and need of people the target
market the innovations demand by people and the competitors strategies
to capture market.
 BCG MATRIX
This is a method used to evaluate the performance of
the organization on the basis of its growth rate and
market share. This method was introduced by the
Boston Consultant Group. On the basis of this
evaluation method, organizations are classified into
four categories. These categories are:

STARS
CASH COWS
QUESTION MARKS
DOGS
BCG MATRIX
STARS

Stars are high growth business or products

competing in markets where they are relatively
strong compared with the competition.
Often they need heavy investments to sustain
their growth.
Eventually their growth will slow and, assuming
they maintain their relative market share, will
become cash cows.

CASH COWS

Cash cows are low-growth business or products

with a relatively high market share.
These are mature, successful businesses with a
relatively little need for investment.
They need to be managed for continued profit-so
that they continue to generate the strong cash
flows that the company needs for its stars.
QUESTION MARKS

Question marks are businesses or products with

low market share but which operate in higher
growth markets.
Management has to think hard about ‘’questions
marks” which ones should they invest in which
ones should they allow to fail or shrink.
DOGS

Unsurprisingly, the term “dogs” refers to

businesses or products that have low relative share in
unattractive ,low-growth markets.
Dogs may generate enough cash to break-even, but
they are rarely, if ever ,worth investing in.
After detailed study of Master Plastic Pack
industry we have concluded that it falls in the
QUESTION MARK category.
This is because that the production of this
organization is increasing by 15% annually but the
market share of this organization is low as compared to
its competitors.
 OUR OBSERVATIONS

Goodwill of the Organization


Master Group of Companies has earned a name among
the top organizations of Pakistan. This group is
one of the largest industrial groups in the whole
region. The products of Master Group are generally
considered as a sign of quality by the people of
Pakistan.
 Organizational Culture

The organizational culture means a system of

shared meanings and common beliefs held by
the organizational members that determines ,
to a large degree , how they act towards each
other . It includes the values , symbols ,
rituals , myths and practices within the
organization .
 Organizational Culture

Organizational culture which we observed at



Master Plastic Pack does not seem to meet

the definition of the strong culture. Though
the size of the organization is small and also
the organization is still new, there are
visible lapses in the organizational culture
 Organizational Culture
Few examples of this which we closely observed are:


 The organization focuses on documentation rather

than encouraging the managers for some useful
changes .

 Creative decisions and risks are not encouraged.


 Employees are encouraged to stay in their own

departments.

 There are no rewards for the employees for doing
some good jobs for the organization.

 It seems to be lack of team-work within the employees
due to strictness of the rules and regulations.

 Role of the Managers
 A manager is a person who works with and through
others by coordinating and overseeing their activities to
achieve the organizational goals in an effective and
efficient manner.


There are Four functions of managers in an



organization.


 Planning
 Organizing
 Leading
 Controlling



 Role of the Managers
At Master Plastic Pack, the managers are very


professional and energetic. They are:



 Key Success Factors

The key success factors of the MASTER INDUSTRIES


are;


 Their quality products

 Average prices
 Stability in economy
 High research work
 Production is according to the customers needs.

 Role of the Managers
 Decision Making


 Decision making in the firm is highly centralized

and the owner is all in all. The management
has not been given the freedom to make major
decision own their own.
 Only the Marketing Manager has some decision
making powers about deciding prices with the
customers. Even he is not fully free and has to
consult the owner in major dealings.
SWOT ANALYSIS
A sca n o f th e in te rn a la n d exte rn a le n viro n m e n t is a n
im p o rta n t p a rt o f th e stra te g ic p la n n in g p ro ce ss.
E n viro n m e n ta l fa cto rs in te rn a l to the firm usually can
b e cla ssifie d a s:

Strengths ( S )
Weakness ( W )

External Environment are:

Opportunities ( O )
Threats ( T )
 SWOT ANALYSIS
STRENGTHS

This department is headed by a professional manager who is

very much dedicated to his work.
The sales are increasing by 15% annually
Plant of production department is brand new and produces high
quality plastic films.
production department has advanced vacuum system imported from
Italy with the latest technology.

 SWOT ANALYSIS
STRENGTHS
Since the department consists of automatic machines
and there is no need for large number of laborers .
The quality of the plastic films is continuously
checked by qualified professionals .
department is also directly guided by CEO which
increases the efficiency more .
Finance department has enough funds to fulfil its
current financial liabilities and to make advance
payments for its raw material purchase

 SWOT ANALYSIS
Weaknesses

marketing team consists of only 10 employees which are

insufficient to cover the whole market .
The marketing managers are not paid any commission but
are working on fixed salaries .
The in charge of the production department is a DAE
( diploma of associate engineering instead of a B . Sc .
engineer .
Due problem of electricity there is large consumption of
gas and oil which result in the heavy cost of production .
Machine parts are not available in the Pakistan as the
whole plant has been imported .
There is large wastage of raw material due to breakdown
of electricity .
 SWOT ANALYSIS






This department is not given autonomy to decide on
major financial issue and is mostly interrupted
unnecessarily by the owners .
This department is run only by 3 persons ; one is the
finance manager and two clerks who are not appropriately
qualified and also lack good communication skills
 SWOT ANALYSIS
Opportunities

marketing department of Master has bright prospects

for increasing sales due to absence of competitors in
Punjab .
By exporting to the neighbor countries like
Afghanistan , the market cans expanding significantly
A successful example of professional financial
management team is working at Mater Tiles . So , this
organization should be good working relationship between
the CEO and the finance department and they should
benefit from each other ’ s experience .
 SWOT ANALYSIS
Threats
The new competitors in the field of CPP Plastic can lead
to diminishing sales of Master .
The marketing employees are working on fixed salaries due
to which they are dissatisfied and may leave the
organization in case they get an attractive offer from their
incoming competitors
Threat of war
Political instability
Rising inflation rate
Recession of banks
Economic instability in the country
 Conclusions

Master Plastic Pack limited is running as a good

organization and has solid records throughout its
life period . Master Plastic Pack Limited is
potentially a strong organization . managers in this
organization are very much committed to their work
and are aspiring to contribute to the progress of
this organization but they are not given proper
autonomy . lack of corporate vision in Master group
of industries because they just focus on Business
level strategy .
Any Questions?