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MOTIVATION
Carrot and stick approach of motivation is based
on the 'principles of reinforcement'.
Comes from the old story that the best way to
make a donkey move is to put a carrot out in
front of him or jab him with a stick from behind.
In motivating people for behaviour that is
desirable, some carrots, rewards, are used such
as money, promotion, and other financial and
non-financial factors;