EPIC

2013 Preliminary Media Sc

JAN '13
Ad Calendar Begins with Monday - Week of:

EPIC PRINT

San Jose Mercury News

1/2 Page Ad- Real Estate

$0

1/2 Page Advertorial-RealEstate

Builder Map- Real Estate

$0

$0

$4,340

$125

$5,390

Scene Magazine (San Jose Mercury News)

2 Page Fold Out

San Francisco Examiner (Peninsula Zone)

Enhanced Open Home 3.125" x 1.84"

Direct Mail
Targeted to Zip codes within 5 miles of community

21

28

11

18

MAR '13
25

4
Presidents

Local Events

14

MLK Day

MEDIUM

7
New Yeas

Net
# of
Rate/Inser
Insertions
tion

FEB '13

11

18

APR '1
25

EPIC
2013 Preliminary Media Sc
JAN '13
Ad Calendar Begins with Monday - Week of:

For Rent.com

$607

Pay per lease

$800

Rent.com

$315

Rentwiki.com

$400

$1,679

My New Place.com

Apartmentguide.com
Metro Diamond

21

28

11

18

MAR '13
25

4
Presidents

EPIC ILS

14

MLK Day

Targeted to Technology Enthusiast

7
New Yeas

MEDIUM

Net
# of
Rate/Inser
Insertions
tion
2
$5,000

FEB '13

11

18

APR '1
25

EPIC
2013 Preliminary Media Sc
JAN '13
Ad Calendar Begins with Monday - Week of:

Trulia
Zillow

EPIC DIGITAL

$495

21

28

11

18

MAR '13
25

4
Presidents

LuxeListing

14

MLK Day

Community Listing

7
New Yeas

Move.Com/Realtor.com

MEDIUM

Net
# of
Rate/Inser
Insertions
tion
6
$225

FEB '13

11

18

APR '1
25

EPIC
2013 Preliminary Media Sc
JAN '13
Ad Calendar Begins with Monday - Week of:

1
1
1

$3,816
$6,070
$10,170

1
3
3

$3,500
$1,200
$2,000

$6,000

$0

1
1

$9,000
$6,000

Bay Area News Group

(MercuryNews.com, Silicon Valley.com)
Sliding Homepage Billboard est. 90,000 impressions (1 day takeover)
100,000 Geo Targeted 300 x250, 728 x 90 Impressions
B.A.N.G. Ads for ipad 728 x 90 400,000 impressions
Targeting San Jose Business, Finance, Food & drink
Mercury News 500,000 ROS Impressions
Food & Wine E-Newsletter Sponsorship

SF Examiner.com
600,000 300 x 250 Video banner impressions (Homes, Local News)
600,000 728 x 90 banner impressions (Homes, Local News)

21

28

11

18

MAR '13
25

4
Presidents

800,000 300 x 250, 728 x 90, 160 x 600 Network Impressions

1,000,000 320 x 50, 320 x 53 Mobile Banner Impressions
600,000 Mobile "Tap to" Impressions
(Tap to denotes: Tap to e-mail, Location Map or :15 Video)

14

MLK Day

NationalCineMedia.com

7
New Yeas

MEDIUM

Net
# of
Rate/Inser
Insertions
tion

FEB '13

11

18

APR '1
25

EPIC
2013 Preliminary Media Sc
JAN '13
Ad Calendar Begins with Monday - Week of:

$5,000

CNET.com

$5,000

TECH Crunch.com

$5,000

21

28

11

18

MAR '13
25

11

18

APR '1
25

Presidents

14

MLK Day

ZDNET/CNET.com

7
New Yeas

MEDIUM

Net
# of
Rate/Inser
Insertions
tion

FEB '13

EPIC RADIO

KCBS 24 Promotional Mentions

KMVQ 24 Promotional Mentions
KITS 24 Promotional Mentions
KLLS 24 Promotional Mentions

EPIC PPC

PPC Campaign - Monthly

EPIC Budget
EPIC Maintenance
Set up Fee

$0

$0

$0

$500

$0

$0

$0

$0

EPIC
2013 Preliminary Media Sc
JAN '13
Ad Calendar Begins with Monday - Week of:

14

21

28

11

18

MAR '13
25

4
Presidents

MLK Day

EPIC Out of Home

7
New Yeas

MEDIUM

Net
# of
Rate/Inser
Insertions
tion

FEB '13

11

18

APR '1
25

EPIC
2013 Preliminary Media Sc
JAN '13
Ad Calendar Begins with Monday - Week of:

0
2

$5,624
$4,942

Bulletin

$7,500

1
1
1

$4,480
$240
$960

# 001172 Montague XWY

Facing NE

Epic Event
24-May
National Cinema Media (In Theater)
3 locations 56 screens
On Screen :15 Custom Made
LEN (Lobby Entertainment Network) :15 Custom Made
Counter Cards- 16.5" x 13" Displays placed in Theater Lobby
GoGorilla Cards

SF Examiner

21

28

11

18

MAR '13
25

4
Presidents

20 Venues 50K coasters (.11/coaster)

30 Venues 30K Cards (.16/card)
(27 Establishments + 3 theaters)

14

MLK Day

GoGORILLA

7
New Yeas

MEDIUM

Net
# of
Rate/Inser
Insertions
tion

FEB '13

11

18

APR '1
25

EPIC
2013 Preliminary Media Sc
JAN '13
Ad Calendar Begins with Monday - Week of:

21

28

11

18

MAR '13
25

4
Presidents

NOTES:

14

MLK Day

Street Teams

7
New Yeas

MEDIUM

Net
# of
Rate/Inser
Insertions
tion

FEB '13

11

18

APR '1
25

dia Schedule
APR '13
15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Christmas

Thanksgiving

Veterans Day

Columbus Day

Labor Day

Independence

Memorial Day

Easter

TOTAL NET MEDIA COST

$0.00
$0.00
$0.00
$0.00

$0.00
$4,340.00

$10,780.00

% of Media
BUDGET

dia Schedule
APR '13
15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Christmas

Thanksgiving

Veterans Day

Columbus Day

Labor Day

Independence

Memorial Day

Easter

TOTAL NET MEDIA COST

$10,000.00

Print Total:

$25,120.00

$3,642.00

$4,800.00

$1,890.00

$2,400.00

$10,074.00

% of Media
BUDGET

dia Schedule
APR '13
15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Christmas

Thanksgiving

Veterans Day

Columbus Day

Labor Day

Independence

Memorial Day

Easter

TOTAL NET MEDIA COST

% of Media
BUDGET

$1,350.00

$2,970.00

ILS Total:

$27,126.00

11%

dia Schedule
APR '13
15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Christmas

Thanksgiving

Veterans Day

Columbus Day

Labor Day

Independence

Memorial Day

Easter

TOTAL NET MEDIA COST

$3,816.00
$6,070.00
$10,170.00

$3,500.00
$3,600.00

$18,000.00

$0.00

$9,000.00
$6,000.00

% of Media
BUDGET

dia Schedule
APR '13
15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Christmas

Thanksgiving

Veterans Day

Columbus Day

Labor Day

Independence

Memorial Day

Easter

TOTAL NET MEDIA COST

% of Media
BUDGET

$5,000.00

$5,000.00

$5,000.00

NET Total:

$75,156.00

$500

$500

$500

$500

$500

$500

$500

$500

$500

$4,500.00

$0

$0

$250

$0

$0

$250

$0

$0

$250

$750.00
$1,800.00

31%

dia Schedule
APR '13
15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Christmas

Thanksgiving

Veterans Day

Columbus Day

Labor Day

Independence

Memorial Day

Easter

PPC Total:

TOTAL NET MEDIA COST

$7,050.00

% of Media
BUDGET

3%

dia Schedule
APR '13
15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Christmas

Thanksgiving

Veterans Day

Columbus Day

Labor Day

Independence

Memorial Day

Easter

TOTAL NET MEDIA COST

$0.00
$9,884.00

$30,000.00

$50,000.00

$4,480.00
$240.00
$960.00

$15,000.00

% of Media
BUDGET

dia Schedule
APR '13
15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Christmas

Thanksgiving

Veterans Day

Columbus Day

Labor Day

Independence

Memorial Day

Easter

TOTAL NET MEDIA COST

Out of Home Total

$110,564.00

OVERALL BUDGET:

$245,016.00

% of Media
BUDGET

45%

Production Cost

Production Cost

Production Cost

Production Cost

$350

Production Cost

Production Cost

Production Cost

$1,500.00

Production Cost

$1,850.00

EPIC
2013 Preliminary Media Schedule
JAN '13
Ad Calendar Begins with Monday - Week of:

14

21

FEB '13
28

11

18

MAR '13
25

11

18

APR '13
25

15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Ch rist mas

Th an ksg ivin g

Lab or Day

Vet eran s Day

Colu mb u s Day

In d ep en d en ce

E ast er

Memorial Day

MLK Day

New Yeas

Presid en t s

Net
# of
Insertions Rate/Inser
tion

MEDIUM

TOTAL NET MEDIA COST

% of Med ia
BUDGE T

Local Events

EPIC PRINT/DIRECT MAIL

San Jose Mercury News

1/2 Page Ad- Real Estate

$0

1/2 Page Advertorial-RealEstate

Builder Map- Real Estate

1
1

$0
$0

$4,340

$125

$0.00
$0.00
$0.00

Scene Magazine (San Jose Mercury News)

2 Page Fold Out

$0.00
$0.00

San Francisco Examiner (Peninsula Z one)

Enhanced Open Home 3.125" x 1.84"

$500.00

Direct Mail
Targeted to Renters HHI > $90K living within 5 miles of EPIC

$5,390

Targeted to Technology Enthusiast

$5,000

$607

$3,642.00

Pay per lease

$800

$4,800.00

Rent.com

Rentwiki.com

$10,780.00
$10,000.00

Print/DM Total:

$21,280.00

12%

EPIC VERTICAL

For Rent.com
My New Place.com

$315

$400

Metro Diamond
Listings on Trulia

$1,679

Move.Com/Realtor.com

$225

LuxeListing

$495

0
0

$250
$250

0
0

$250
$250

$1,890.00

$2,400.00

Apartmentguide.com

C ommunity Listing

$10,074.00

$1,350.00

$2,970.00

Trulia.com

16,600 weekly 300 X 600 Impresions within Trulia targetted to Santa C lara C ounty
16,600 weekly 300 x 50 Mobile Impressions targetted to Santa C lara C ounty

$0.00
$0.00

Zillow.com

20,800 300 X 250 Impresions within Zillow targetted to Santa C lara C ounty
16,600 300 x 50 Mobile Impressions targetted to Santa C lara C ounty

$0.00
$0.00

EPIC PPC

EPIC Budget
EPIC Maintenance
Set up Fee

$0

$0

$0

$500

$0

$0

$0

$0

$500
$0

$500

$500

$500

$500

$500

$500

$500

$250

$0

$0

$250

$0

$0

$250

$4,500.00
$750.00
$1,800.00

Vertical Total:

$34,176.00

18%

EPIC MOVIE MONTH

NationalCineMedia.com
800,000 300 x 250, 728 x 90, 160 x 600 Network Impressions
1,000,000 320 x 50, 320 x 53 Mobile Banner Impressions
600,000 Mobile "Tap to" Impressions
(Tap to denotes: Tap to e-mail, Location Map or :15 Video)

0
0
0

$3,816
$6,070
$10,170

1
1
1

$4,480
$240
$960

$0.00
$0.00
$0.00

National Cinema Media (In Theater)

3 locations 56 screens
On Screen :15 C ustom Made
LEN (Lobby Entertainment Network) :15 C ustom Made
C ounter C ards- 16.5" x 13" Displays placed in Theater Lobby
GoGorilla C ards

$4,480.00
$240.00
$960.00

Movie Total:

$5,680.00

3%

EPIC EVENT/RADIO

Epic Food & Wine Event May 24

$50,000.00

KC BS- 24 Promotional Mentions

KMVQ- 24 Promotional Mentions
KITS- 24 Promotional Mentions
KLLS- 24 Promotional Mentions

Promotional Prize
Grand Prize-$5,000 Technology Package
Firs t Prize- $1,000 Triple Segway Scooter
Firs t Prize- Movie Pas s es for a year

$6,500.00

EPIC ONLINE BRANDING

Event Total:

0
0

$56,500.00

TBD
TBD

$500

1
1
1

$4,480
$240
$960

(MercuryNews.com, Silicon Valley.com)

Sliding Homepage Billboard est. 90,000 impressions (1 day takeover)
20,800 Geo Targeted 300 x250, 728 x 90 Impressions
25,000 B.A.N.G. 728 x 90 IPAD impressions

1
16
16

$3,500
$250
$250

$4,000.00

35,714 Geo Targeted 300 x250, 728 x 90, 160 x 600 ROS Impressions

16

$250

$4,000.00

Food & Wine E-Newsletter Sponsorship

$0

2 fixed position 120 x 90 Bookends xxx/weekly impressions

$3,000

$3,000.00

16,600 300 x 250 Video banner impressions (Homes, Local News)

25,000 728 x 90 banner impressions (Homes, Local News)

4
4

$250
$250

$1,000.00

$250

$1,000.00

3 locations 56 screens
On Screen :15 C ustom Made
LEN (Lobby Entertainment Network) :15 C ustom Made
C ounter C ards- 16.5" x 13" Displays placed in Theater Lobby
GoGorilla C ards

Bay Area News Group

$3,500.00
$4,000.00

$0.00
$0.00

$0.00

SF Examiner.com

$1,000.00

CNET, ZDNET, Tech Republic, CBS News

39,246 300 x 250, 728 x 90 banner impressions

31%

Production Cost

EPIC
2013 Preliminary Media Schedule
JAN '13
14

21

FEB '13
28

11

18

MAR '13
25

11

18

APR '13
25

15

22

MAY '13
29

13

20

JUN '13
27

10

17

JUL '13
24

15

22

AUG '13
29

12

19

SEP '13
26

16

23

OCT '13
30

14

21

NOV '13
28

11

18

DEC '13
25

16

23

30

Ch rist mas

Th an ksg ivin g

Lab or Day

Vet eran s Day

E ast er

Memorial Day

MLK Day

New Yeas

Colu mb u s Day

Presid en t s

Net
# of
Rate/Inser
Insertions
tion

In d ep en d en ce

Ad Calendar Begins with Monday - Week of:

MEDIUM

TOTAL NET MEDIA COST

NET Total:

% of Med ia
BUDGE T

0%

EPIC PPC

PPC Campaign - Monthly

EPIC Budget
EPIC Maintenance
C aruso Launch
Set up Fee

$0.00
$0.00
$0

EPIC Out of Home

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Branding Total:

$0.00

$21,500.00

12%

GoGORILLA

20 Venues 50K coasters (.11/coaster)

30 Venues 30K C ards (.16/card) 30,000 pieces
(27 Establishments + 3 theaters)

0
2

$5,624
$4,942

$9,884.00

Social Networking

$6,000

$6,000.00

$7,500

$30,000.00

$0.00

offerpop

Bulletin
# 001172 Montague XWY
.4 MI w/o 1-880 FRWY Facing NE

$0.00

$0.00
$0.00

$0.00

EMKT Total:

$0.00

0%

$0.00

$0.00
$0.00
$0.00

$0.00

NOTES:

Out of Home Total

$45,884.00

OVERALL BUDGET:

$185,020.00

25%

Production Cost

EPIC
Phase II Media Plan - 2014
Nov '13
9.30.13

11

18

Dec '13
25

16

23

Jan '14
30

13

20

Feb '14
27

10

17

March '14
24

10

17

24

April '14
31

14

21

May '14
28

12

19

June '14
26

16

23

July '14
30

14

21

August '14
28

11

21

28

Sept. '14
1

15

22

29

# of
Insertions

Net Rate

$800

$7,200.00

Rent.com

$315

$2,835.00

Apartmentguide.com

$899

$8,091.00

$275

$2,475.00

$75

$2,000

8
3
8

$200
$500
$250

$3,500

$500
$350

MEDIUM

TOTAL NET MEDIA COST

Online Marketing

My New Place.com
Pay per lease

Metro Platinum
Listings on Trulia

Luxelisthome.com
Ultra Package
Set Up Fee

$75.00

Bay Area News Group

300x250/728x90/160x600 ads on mercurynews.com/siliconvalley.com/100K impressions-monthly
- Smartphone mobile ads geo and behavioral targeted/50K impressions/monthly
- Smartphone mobile ads geo and behavioral targeted/50K impressions/monthly
- Facebook text ad with hyperlink/100K impressions-monthly geo and behavioral target

1
1

$6,000.00

$1,600.00

1
1

$1,500.00

$2,000.00

Goodway Group Internet Network

300 x 250/728 x 90/160x600 - 966,850 monthly impressions

$24,500.00

*(includes retargeting)

Online banner ads initial design

Online banner ads fee per size change

$500.00

EPIC PPC
EPIC Budget

(client managing in house)

$1,000

$1,000

$800

$800

$800

$500

$500

$500

500

500

500

$7,400.00

Website Promotional Updates

Artwork & Maintenance

$500

$3,000.00

Online Total

Fees

$64,176.00

Media Planning

$3,000

Media Placement

$500

$3,000

$3,000.00
500

500

500

500

500

500

500

500

Media Fees
$7,000.00

Out of Home

$4,000.00

EPIC
Phase II Media Plan - 2014
Nov '13
9.30.13

MEDIUM

In Mall Backlit Posters/Valley Fair Mall

# of
Insertions

Net Rate

$2,167

$1,255

11

18

Dec '13
25

16

23

Jan '14
30

13

20

Feb '14
27

10

17

March '14
24

10

17

24

April '14
31

14

21

May '14
28

12

19

June '14
26

16

23

July '14
30

14

21

August '14
28

11

21

28

Sept. '14
1

15

22

29

TOTAL NET MEDIA COST

1

$4,334.00

2 - 47"W x 69"H Posters/1,352,875 monthly traffic

In Mall Backlit Posters/The Great Mall

2 - 47"W x 69"H Posters/1,200,000 monthly traffic

$2,510.00

OOH 2013 - $13,688

Out of Home
$6,844.00

Events
EveryCircle
Silicon Valley Fall Business and Tech Mixer Nov 21 (2013)
Business / Tech Mixer exhibitor table: $400 / mixer
bizDirectory - $250/ full page ad (included in event mixer price)
Calendar Premier Listing $75/event
bizDirectory - $250/ full page ad for 1 year

7
1
5
1

$200

estimate
surplus

$16,000
$5,955

$1,400.00

$75
$250

$375.00
$250.00

*Change in cost due to better negotiated rate

Chamber of Commerce
OctoberFest Mixer (October 24)
TYP Executive Roundtabe (November 15)

Contingency
Creative Cost & Incentives

$16,000.00
$5,995.00

Events
$2,025.00
NOTES:

Total

$105,040.00

Every Circle - a networking channel that help organizations leverage advertising to connect with other
They also host business and tech events that would be of interest to Epic.
Every Circle Sponsors the following:
Silicon Valley Fall Business and Tech Mixer Nov 21 (2013)
Business / Tech Mixer exhibitor table: $400 / mixer
Calendar Premier Listing $75/event
bizDirectory - $250/ full page ad for 1 year
3,500-6,000 for full sponsorships

GPU Technology Conference March 24-27 (408) 486-2000

vertising to connect with others.

408 352-5932