A SWOT ANALYSIS CHECKLIST

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A SWOT ANALYSIS CHECKLIST

INTERNAL FACTORS
STRENGTHS

WEAKNESSES
No clear strategic direction

Distinctive competence
Adequacy of resources

Deteriorating competitive position

Obsolete facilities

Good competitive skills

Well thought of by buyers
Acknowledged leader in market
Well-conceived functional area strategies
(production, marketing, finance)
Access to economies of scale
Insulated from strong competitive pressures

Subpar profitability/leverage
Lack of managerial depth & talent
Missing key skills or competencies
Poor track record in implementing strategy
Plagued with internal operating problems
Vulnerable to competitive pressures
Falling behind in research

Technology leader

Too narrow a product line

Cost advantages
Competitive advantages
Program innovation capabilities
Proven & capable management
Specific industry issues

Weak market image

Competitive disadvantages
Below average marketing skills
Unable to finance needed changes in strategy
Specific industry issues

EXTERNAL FACTORS
OPPORTUNITIES
Serve additional customer groups (existing
markets, segments)
Enter new markets or segments
Expand product line to meet broader range
of customer needs

THREATS
Likely entry of new competitors
Rising sales of competitor products
Slower market growth
Adverse government policies

7/2/2013 9:59 AM

A SWOT ANALYSIS CHECKLIST

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Diversify into related products

Vertical integration
Ability to move to better strategic group
Complacency among rival firms
Faster market growth
Specific industry issues

http://www.ehcweb.ehc.edu/faculty/ljcumbo/HTMLfiles/a_swot_analys...

Growing competitive pressures

Vulnerability to recession & business cycle
Growing bargaining power of customers or
suppliers
Changing needs & tastes of buyers
Adverse demographic changes
Specific industry issues

7/2/2013 9:59 AM