SREE SASTHA INSTITUTE OF ENGINEERING AND TECHNOLOGY

DEPARTMENT OF MECHANICAL ENGINEERING

PART A
1.
2.
3.
4.
5.
6.
7.
8.
9.

Define Marketing.
Differentiate Need and Want.
4 Ps of Marketing
Brief Production Concept.
What are Industrial Goods?
Mention the types of Consumer goods.
Brief on Marketing Environment.
Define Sales Concept.
What is Consumer Marketing?

PART B
1.

Explain the Marketing Process.

(Or)
Explain all the Core concepts of Marketing.

2.

Differentiate Industrial and Consumer Goods with illustration.

(Or)
Explain the Product Hierarchy.

SREE SASTHA INSTITUTE OF ENGINEERING AND TECHNOLOGY

DEPARTMENT OF MECHANICAL ENGNEERING

PART A
1.
2.
3.
4.
5.
6.
7.
8.
9.

Sketch Marketing Process.

What is Demand?
Expand Marketing mix. (4 Cs)
Differentiate Consumer and Industrial Marketing.
Brief on Product Concept.
Define Marketing Concept.
Mention the Product Hierarchy.
What is a Brand?
Expand PEST.

PART B
1.

Explain the Various Philosophies in Marketing.

(Or)
Brief on the Marketing environment in detail.

2.

Explain Industrial and Consumer Marketing with illustration.

(Or)
Detail on the Marketing Mix with illustrations (4 Ps).