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How to Use

A tutorial by Brian Joseph C. Gannaban

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Open your web browser.

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Go to
http://www.google.com/analytics/.

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Sign in to your account.


Click Sign in.

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Enter your email and password to


sign in.

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Then click Sign in.

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Click Sign up.

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Fill out the form.

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In the form, choose Website.

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Enter your account name.

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Enter your website name.

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Enter your website URL.

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Select one in the industry category.

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Select category of your website.

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Select a time zone, click the dropdown menu to choose.

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Select time zone appropriate to


your country.

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Leave the data sharing settings


checked.

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Click Get Tracking ID.

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Read the Terms of Service


Agreement.

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Click I Accept.

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Click Admin.

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Click Tracking Info.

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Click Tracking Code.

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Copy the code.

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Then paste it to your website.

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Note: The code must be inside the


body tag.

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To check if your tracking code is


already installed.

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Go to your website.

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Right click to your page.

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Click View Page Source.

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Press CTRL+F

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Type googleanalyticsobject.

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Then press Enter.

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You must see the same code in


your tracking code.

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Or you can check tracking info; go


to Admin.

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Click Tracking Info.

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Click Tracking Code.

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Under tracking code, you will see


status: Receiving Data.

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Note: It will take 24 hours to 72


hours

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to update your status in your


tracking info.

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How to use RealTime to see the data

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To see the data, go to Reporting.

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Click Real-Time.

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Click Overview to view summary


in real-time.

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Click Locations to view and


locate your audience in real-time.

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Click Traffic Sources to view realtime source of your audience.

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Click Content to view real-time


audience active page.

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Click Events to view real-time


active users with events.

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Click Conversions to view active


users with goals.

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How to use Audience


to see data

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Go to Reporting.

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Click Audience, to understand


audience characteristics.

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Click Overview to show summary


of your audience.

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To know the age and gender of


your visitors.

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Click Demographics.

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Click Overview to break down


visitors by age and gender.

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To know the interests of your


visitors.

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Click Interests.

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Click Overview to know what


your visitors are interested in.

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To know the language and location


of your visitors.

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Click Geo.

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Click Language to see language


of your visitors.

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Click Location to show location


of your visitors.

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To know the behavioral patterns of


your visitors.

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Click Behaviour.

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Click New vs. Returning to


distinguish new and returning visitors.

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To view count of repeat visits and


recent visits.

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Click Frequency and Recency.

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Click Engagement to see the


visits duration.

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To know the browser and network


of the visitors.

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Click Technology.

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Click Browser & OS to know the


browser of visitors.

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Click Network to know the


service provider of your visitors.

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To track mobile and desktop


visitors in your website.

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Click Mobile.

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Click Overview to show devices


visited to your website.

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To know the path your visitors take


through your website .

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Click Users Flow.

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How to Use
Acquisition

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Click Acquisition.

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Click Overview to view top


channels sending visitors.

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Click All Traffic.

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Click Channels to know which


channels your visitors came from.

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Click Source/Medium to view the


origin of your traffic.

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Click Referral to view how your


customer find your website.

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Go to Adwords to link Adwords


to your analytic accounts.

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To view Webmaster Tools data in


Google Analytics.

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Click Search Engine Optimisation.

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Click Set up Webmaster Tools


Data Sharing.

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Then click Add a site to


Webmaster Tools.

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Click OK.

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To measure the impact of social


initiatives.

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Click Social.

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Click Overview to show summary


of social interactions.

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How to use
Behaviour to know
amount of traffic
received
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Click Behaviour.

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Click Overview to show summary


of page amount of traffic.

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To see the path visitors commonly


take on your website.

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Click Behaviour flow.

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To know how visitors engage with


pages on your website.

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Click Site Content.

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Click All Pages.

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To know how your website


performs in terms of speed.

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Click Site Speed.

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Click Overview.

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To capture some valuable keyword


data.

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Click Site Search.

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Click Overview.

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To track clicks on external links,


downloads, and video played.

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Click Events.

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Click Overview.

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To display revenue generated from


Google AdSense on your website.

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Click Adsense.

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Click Overview.

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To see which landing page


variation perform best.

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Click Experiments.

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To see which areas of website get


the most attention.

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Click In-Page Analytics.

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I attribute my success to this: I


never gave or took any excuse.

Florence Nightingale

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END

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