ESSAY TOPIC: CASE STUDY

Halina

Case

Analysis|

HALINA MOUNTAIN RESORT

I.

Time

Context:

July1977
II.

View

Point:

Mr. Victor E. Herrera, chairman of the board of Blue Heights Realty and
Development corporation.
III.

Statement

of

the

Problem:

How will Blue Heights Realty and Development corporation be able to have
enough budget to establish the Halina Mountain Resort?
IV. Objectives:
1. Short-range Objectives: To establish a resort that will give customer
satisfaction by means of good services and complete facilities and amenities.
2. Long-range Objectives: To be able to establish a first-class and wellknown mountain resort.
V. Areas of Consideration:
1.

Strength

Halina

The

Mountain
first

Resort

Resort
in

is
the

company

area

that

owned
has

- The resort is the first resort to be reached in Laguna.

business.
restaurant.

2.

Weakness

No

Halina

safety
Mountain

measures

Resort

dont

have

mentioned.
enough

budget.

- The key personnel of the resort are from Herrera family.

3.

Opportunity

- Popularity is gained through customers, who share their experience to

others through videos, pictures and others; it acts as an advertisement for the
Resort.
4.

Threat

- Natural Disaster like typhoon, earthquakes and others. - Other

Competitors in the area that was patronized by people, or may have a low price.|
Case

Study:

Halina

Mountain

Resort

(B)

September

1981

Abstract
Halina Mountain Resort, a family owned business, had been picking up during
1980

though

it

suffered

net

loss

of

P335,

499.69

as

shown

inthe financial performance of Blue Heights Realty and Development

Corporation.
Halina Mountain Resort is manage by Jun Herrera, son of the owner Victor
Herrera together with his cousin Benjamin Estacio that acts as resort manager.
Majority of the 32 permanent personnel are relatives of Herrera which reside in
Calamba or in nearby towns. The family as a whole had been