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TOPIC

EVALUVATION OF HANDICRAFT
INDUSTRY
IN JAMMU & KASHMIR
WITH SPECIAL REFRENCES TO
DISTRICT SRINAGER

INTRODUCTION
Handicrafts are unique expressions of a particular culture
through local craftsmanship and materials.
Consumers buy handicrafts because they like to feel
connected with indigenous traditions and cultures
Handicrafts is a pivotal source of revenue generation of
Jammu & Kashmir
The woolen and silken carpets of the state remain
unparalleled on the national scene for quality and design

Regional Specialties of Jammu & Kashmir


Jammu Basholi Painting, Calico Painting,
Phoolkari
Kashmir Carpets, Kashmiri Shawls, Wood
Carving, Paper-mache
Ladakh Wood carving & Painting, Clay Molding

OBJECTIVES OF THE STUDY

To provide insight about handicraft industry in


J&K

To understand potential of handlicraft industry in


J&K

To

find

out

the

major

challenges

and

opportunities

To provide valuable suggestions to enhance the


promotion

Hypothesis of the Research

Non-availability of timely and adequate raw-material


Non-availability Finance at reasonable rates.

Poor infrastructure

Non availability of sufficient power supply

Poor exposure to new technologies

Abscence of market intelligence and a poor


institutional frame work

RESEARCH METHODOLOGY

Data will be obtained from both primary and


secondary sources

The primary data will be gathered through


field study in District Srinagar

The primary survey will be conducted among


100 handicraft units

Sources of secondary data

Books
Journals
Official records

TECHNIQUES

Non probability judgment sampling

Henry Garretts Ranking Technique

Limitations Of The Study

Most of the departments neither publish the


information nor do they allow the outsiders an
access to their records

Hesitation of the handicraft units in divuging their


information

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