database one credit card 12th jan

importance ratings columns upto G

H upto N satisfaction ratings from customers
4 point scales
last col. wen u have 1s pertain to importance and satisfaction rating users of c
redit card from tier 1
if 2, then it means for credit card 2 and so on
first find out which are most important
first do data analysis then do one tail t test
H0 m<=2.5
H1 m>2.5
significance is 0.05
cutoff point from z distrbiution is 1.645
if t>1.645 then we reject null hypothesis
whatever you want to happen should be given in alternate hypothesis
in 2 tail test you need to have null m = 2.5 otherwise not
and compare satisfaction signifanct and important and find out which ones are ac
tual signicant
decision variables - Quanity, reorder point, minimum amount of inventory to be p
laced
random variable - demand and lead time
perceptual mapping:
multidimensional scaling
correspondence analysis
optimal scaling
perception map is for a segment of consumers and u assume that they have similar
way of looking/thinking
MDS as 2 methods - attribute based and attribute free method.
stress should be less than 10 percent
cross tabulation, significance of chi square test, must be less than 5 percent
U got to do this using data reduction
23/01/2015
logistic u can have a combination of continuos and categorical but in discrminan
t analysis u need continuos only
In logistic binary dichotomous variable D
D=1 if event has occured
D=0 if event has nor occured
Y axis prob of purchasing a house and on x axis the annual income
in SPSS we need till only income grp
we expect hit ratio to go up but in microfinance it went down
spss gives predicted probability for the final model

unobserved variables and the indiator variables