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Headlines: Ads of the Ads. Appealing words: now, new, announcing, free,
how to
Write simple copy. Clear and straightforward. Use short words. Short
paragraphs, long copy, tell my whole story.
Enter into a conversation that the prospect already has in their mind
Get out of the psychological illusion that Im a big company trying to
impress people, to sell the product.
Motivation by scarcity - limiting quantity or time, exclusivity - having
exclusive offer, bonuses best done in surprise