Google: The World's Most

Successful Corporate
Culture
1

By Khongchanok Paepipatmongkol
Spencer Hayashi

Differences
Organizational

Structure
The formal system of
work roles and
authority
relationships that
govern
how associates and
managers
interact with one
another.

Organizational

Culture
Involves the values
and norms
shared by managers
and associates
that influence
behavior. It is a
powerful force in
organizations.
2

Foundations of Googles Culture

Expectations

Empowerment

Innovation

Employee

centered
3

Expectations
Free

work schedule

Relaxed,

team-based

atmosphere
High

expectations
4

Empowerment
Flat

structure- high
middle management

collaborative

culture

High

Tech
environment
5

Innovation
Adhocracy

culture-

focus on flexibility and

creativity,
leaders are
entrepreneurial
Effectiveness measured
in creativity and
innovation
Vibrant workplace, but
high risk taking

Examples

Google Earth
Google Chrome
YouTube

Employee Centered
Young

work place

Facilities

Hiring

methods

Fortune magazine Best

Companies to Work For
Attracts the best applicants
applicant tracking system (ATS)

Google, the future of corporate culture?

Many

new companies following this trend.

Nike,
Each

Keen, Wyden and Kennedy

companies culture is different

Works Cited
"The Google Culture - Google Corporate
Information." Google. Web. 17 Nov. 2010.
<http://www.google.com/corporate/culture.html
>.
"Google: The World's Most Successful Corporate
Culture." Suite101.com: Online Magazine and
Writers' Network. Web. 17 Nov. 2010.
<http://www.suite101.com/content/google-theworlds-most-successful-corporate-culturea242303>.
"YouTube - Google Culture." YouTube - Broadcast
Yourself. Web. 17 Nov. 2010.
<http://www.youtube.com/watch?
v=9bJBeCI0e3U>.