1 National Player: Procter & Gamble

1 Regional Player: Nielsen Holdings NV

3 Local Players: Kerr & Downs Research, Oppenheim Research, Beacon Research Inc.
Procter & Gamble is a multinational consumer goods company located in Cincinnati,
Ohio. Founded in 1837, Procter & Gamble was created when William Proctor and James Gamble
emigrated from England and Ireland and moved to Cincinnati. In the late 1800s, Procter &
Gamble began marketing an inexpensive soap. Many years later, Procter & Gamble grew its
company tremendously and started purchasing other companies such as Gillette as well as
Duracell, Braun, and Oral-B. (http://www.pg.com/en_balkans/company/heritage.shtml ) Procter
& Gamble is considered one of the top and most successful manufacturers in the nation
providing hundreds of jobs each year as well as making new and innovative products for
consumers to use on an everyday basis.
Procter & Gambles products and services include cleaning agents and personal care
products such as: Old Spice, Gucci, Head & Shoulders, Bounty, Tampax, Mr. Clean, Gain, and
Crest. All products are used in just about every Americans home and sold in just about every
store.
Allen George Lafley- President, Chairmen of the Board, President, and Chief
Executive Officer of Procter & Gamble never planned to pursue such a successful career in
business. He planned to become a teacher and a basketball coach after graduating from
Hamilton College. His career started in the 70s when Lafley joined the Navy overseeing
retail operations to thousands Navy and Marine Corps in and their families in Japan.
http://www.pg.com/en_US/company/purpose_people/executive_team/a_g_lafley.shtml)
After
completing his years in the Navy, he then attended Harvard Business School, graduated, and
soon joined P&G in 1977. He impressed people who worked with him because of his record
results selling P&G products. In 2000, He was elected to be President and Chief Executive of
P&G.
Contact Information: Investor Relations: 1-800-742-6253 (Toll Free)
Corporate Communications: Externalap.im@PG.com
Email: P&G@Computershare.com
Social Media:
Twitter: @ProcterGamble
Facebook: P&G- Company

Nielson Holdings N.V. is an American market research company located in New York,
New York founded by Arthur C. Nielson in 1923 with its purpose to sell engineering surveys. In

fact, it was one of the first companies to offer market research to companies. During the 30s,
Nielsons company moved to the radio stations, surveying which stations were listened to the
most. In the 50s, they ventured to the televisions business and took note of how many people
tuned in to the same station and they also recorded the time of day they did it. It is active in
about 100 countries and employs a little over 400,000 people. Overall, Nielson is a company that
monitors and measures what consumers may watch and buy such as: TV, computers, radios, and
other electronic devices. In 2006, Nielsen, formerly known as Valcon Acquisition Holdings BV,
was formed by investment funds as a subsidiary of Valcon. In January 2011, the company was
converted into Nielsen Holdings NV, a Dutch public company with limited liability. Just over
one-half
of
Nielsen's
revenue
is
generated
in
the
United
States.(http://clients1.ibisworld.com/reports/us/industry/majorcompanies.aspx?
entid=1442#MP412341 ) Ever since 2009, Nielsen has successfully expanded by adding more
clients by expanding geographically and improving their market research.
Nielson Holdings N.V.s product and services includes: Surveying, research, consulting,
as well as advertising.
Mitch Barns is the Chief Executive Officer of Nielsen. He has much experience by
joining Nielsen in 1997, and working in three different continents holding a tremendous
amount of leadership in each sector. He began his career at Procter & Gamble for twelve
years doing market research and brand management. (http://www.nielsen.com/us/en/aboutus/leadership/mitch-barns.html) He serves as Board of Trustees for the Paley Center as
well as a member of the American Heart Association CEO Roundtable. He holds a B.S.
in business administration from Miami University and he also completed the Stanford
Executive Program at the Stanford Graduate School of Business.
Contact Information:
Customer Service/ Address: 85 Broad Street New York, NY 10004
+1.800.864.1224
Leadership and Corporate Events: corporatepressinquiries@nielsen.com
Social Media:
Facebook- Nielsen Holdings- New York, NY

Kerr & Downs Research is a full service market research firm located in Tallahassee,
Florida serving people since 1981. They specialize in further developing businesses by using
marketing recommendations from survey results as well as focus groups. The partners of Kerr &
Downs Research blend their marketing principles such as market segmentation, positioning,
promotion, niche marketing, distribution, product strategy and pricing with their experience and
knowledge about various markets to develop insightful marketing strategies from research
results.
Kerr & Downs Researchs products and services include: consulting, blueprints, focus
groups, and strategic marketing analysis.
Joseph St. Germain currently serves as the Vice President of Kerr & Downs.
Joey graduated with honors from the University of Minnesota- Duluth with a Bachelor
of Applied Science in Phycology and he also received his Master of Science and Ph.D.
in Educational Psychology from Florida State University. (http://www.kerrdowns.com/research_staff.asp) He is a very courteous professional who is a valuable
contributor to his company.
Nicole Pick recently joined Kerr & Downs not too long ago becoming the
Project Director. Nicole was born and raised in Florida while also graduating from
the University of Florida obtaining a Bachelor degree in public relations and history.
Contact Information: PHILLIP E. DOWNS, PH.D. (pd@kerr-downs.com )
Senior Partner

JOEY ST. GERMAIN (joey@kerr-downs.com )

Senior Project Director

NICOLE PICK (nicole@kerr-downs.com )

Project Director
Social Media:
Twitter: @KerrDowns
Facebook: Kerr & Down Research (KDR)- Tallahassee

Oppenheim Research is a full service market research firm located in the Tallahassee
area. They offer a range of research program designed to provide clients with clear, concise, and
highly reliable information. With over 30 years of experience, Oppenheim Research provides
excellent data collection, focus groups as well as building long-term public-private partnerships
to further engage in problem solving.
Oppenheim Researchs products and services include: Surveys and polls, data collection,
analysis, and focus-group research services with an emphasis on reliability, accuracy, and costefficiency.
Anneliese Oppenheim currently serves the President of Oppenheim Research. In 1989
Oppenheim founded the company after having years of market research experience with
opinion research as well as survey analysis. Oppenheim holds a bachelors and masters
degree in education with a concentration in statistics from Florida State University.
Michaela Moldovan, Ph. D., currently serves as the head research analyst. She is heavily
experienced in statistics and education, as well as data analysis and reporting. Her past
experience dealt with brand loyalty amongst Hispanics, consumer behavior, as well as data
analysis, on Hispanics health behavior.

Contact information
Anneliese Oppenheim, President
1640 Metropolitan Circle
Tallahassee, FL 32308
Phone: (850) 201-0480
Fax: (850) 386-4397
Email: aro@oppenheimresearch.com
Toll-free (888) 862-6310
Social Media
Facebook- Oppenheim Research, Inc.- Tallahassee, Fl

Beacon Research is an innovative research consulting firm that is located in Tallahassee,

Florida. They specialize in current and emerging methods of market research in the U.S. Their
clients include: Fortune 100 and smaller companies, non-profits, universities, advertising
agencies, and branding firms.
Beacon Researchs products and services include: Advertising research, packaging, and
website development.
Kristin Schwitzer currently serves as the President of Beacon Research. Before
launching Beacon Research in 2000, Kristin worked in brand management at Procter
and Gamble as well as agency-side in strategic planning and market research. She is
a RIVA Master trainer, a past Vice President of the Qualitative Research Consultants
Association (QRCA), and the founder and past Chair of QRCAs Online Special
Interest Group.
Paula Kramer is the Research Associate at Beacon Research supporting all
ongoing projects from recruitment to data analysis and client presentations. Paula served
as the Sales & Marketing manager at NineSigma, Inc. prior to working at Beacon. She has a
B.A. in Journalism at Indiana University specializing in Public Relations. She also has an
MBA from Cleveland State University.
Contact Information
Kristin Schwitzer: Kristin@beacon-research.com
Paul Kramer: Paula@beacon-research.com
Beacon Research phone number: 410-263-3934

Works Cited:
Procter and Gamble History http://www.pg.com/en_balkans/company/heritage.shtml.
Web. 2 February 2015.
Executive Team- A. G. Lafley
http://www.pg.com/en_US/company/purpose_people/executive_team/a_g_lafley.shtml. Web. 2
February 2015.
IBIS World- Nielsen Holdings N.V.
http://clients1.ibisworld.com/reports/us/industry/majorcompanies.aspx?entid=1442#MP412341.
Web. 5 February 2015.
Nielsen Leadership http://www.nielsen.com/us/en/about-us/leadership/mitchbarns.html. Web. 5 February 2015.
Kerr & Downs- Staff http://www.kerr-downs.com/research_staff.asp. Web. 5 February
2015.