IFAS Analysis of Google Products

IFAS Analysis of Google+

Ratin
Weight g

Internal Factors
Strength
Global Popularity
User Base
Integrated with all of Google services
works seamlessly on mobile
Well organized and easy to navigate
Open Google+ API
Direct support for educators

Weighted
Score

0.10
0.05
0.05
0.4
0.03
0.03
0.04

3
2.5
4
3.5
3.5
3
3

0.30
0.13
0.20
1.40
0.11
0.09
0.12

0.10

0.30

0.10
0.10

4
3

0.40
0.30

Weaknesses
Privacy concerns with Google
Not integrated into other hardware/software
manufactures
Still lacks in numbers compared to Facebook

Total scores

1.00

3.34

IFAS Analysis of YouTube

Internal Factors
Strength
Entertainment, educational, promotional and
media provision

Encourages creativity
Constructivist and creative expression
YouTube's strength is that users create
content for the site for free.
They increase the service's overall value
without any additional work at all on the
part of the site's creators.
Weaknesses
It cannot control what types of videos are
created and what quality.
YouTube places limits on videos that limit
their length and possibly quality.
Poor quality of information

Weight

Ratin
g

Weighted
Score

0.30

4.5

1.35

0.20

0.80

0.05

3.5

0.18

0.06

0.24

0.04

3.5

0.14

0.15

0.45

0.08

0.16

0.04

0.12

Security issues
Usage restrictions in different countries
Total scores

0.03

2.5

0.08

0.05

2.5

0.13

1.00

IFAS Analysis of Gmail

Internal Factors
Weight
Strength
The latest interface is cleaner and simpler
0.10
Integrated with wide range of product
offerings like messenger, calendar etc
0.05
Offers many options to users for
customizing their inbox
0.1
Integrated with different windows live
features
0.05
Lots of Free Storage with 15 GB of Free
storage across Gmail.
0.1
Data is virtually protected; unauthorized
parties cannot access your data.
0.2
Easily switch between labels and multiple
Gmail accounts.
0.05
Weaknesses
Absence in physical markets leading to
restricted reach to masses.
0.10
Inefficient organizing and sorting of
Emails
0.10
Inability to match innovations by other
email service providers
0.05
Gmail can be easily hacked if the
operating system of the smart phone is
weak.
0.10
1.00
Total scores

3.34

Ratin
g

Weighted
Score

3.5

0.35

0.15

3.5

0.35

4
4
3.5
3

0.15

0.30

0.30

2.5

0.30

3.34