Академический Документы
Профессиональный Документы
Культура Документы
THE HORIZON-
TRENDS FOR
INTERDISCIPLINARIANS
Alex Cowan
2015 COWAN+
WHERE YOU SHOULD BE NOW
Epic Stories Experiment(s) for
CUSTOMER
Child Stories DISCOVERY &
hypothesis testing
EXPERIMENTS
Supporting Storyboards Usability test suite
?
Parallel Prototypes
E
M
Interactive Prototype
WH
W
AT
S HO
PRODUCT &
Usability Test Plan + Test
IF
PROMOTION
?
Results
Personas, Problem Scenarios
VALUE
including Think- Alternatives PROPOSITIONS &
USER STORIES
ASSUMPTIONS Summary Value
See-Feel-Do Value Propositions & PROTOTYPES
Hypothesis
(Converged) Before & After
Storyboards MVP Ideas
E?
Assumptions for Value
AL
PIVOT?
SC
Hypothesis
AIDAOR Storyboard
?
AT
WH
PROBLEM Interview Guide
PERSONAS WHO? SCENARIOS &
ALTERNATIVES
2 (or more) Interviews
2015 COWAN+
CREATING SOFTWARE
2015 COWAN+
A SIMPLIFIED VIEW OF WHATS WHAT
YOUR SOFTWARE
HELPER PACKAGES
FOUNDATION PACKAGES
OPERATING SYSTEM
HARDWARE
2015 COWAN+
A SIMPLIFIED VIEW OF WHATS WHAT
YOUR SOFTWARE
HELPER PACKAGES
FOUNDATION PACKAGES
OPERATING SYSTEM
HARDWARE
2015 COWAN+
A SIMPLIFIED VIEW OF WHATS WHAT
APPS FROM YOUR SOFTWARE
APP STORE
{third party applications} {technology you are developing}
HELPER PACKAGES
FOUNDATION PACKAGES
OPERATING SYSTEM
HARDWARE
2015 COWAN+
A SIMPLIFIED VIEW OF WHATS WHAT: CLASS SITE
YOUR SOFTWARE
Wordpress
HELPER PACKAGES
FOUNDATION PACKAGES
2015 COWAN+
A SIMPLIFIED VIEW OF HOW THINGS TALK
CLIENT 01 SERVER
clients make servers respond
requests to requests
02
2015 COWAN+
A SIMPLIFIED VIEW OF CERTAIN COST DRIVERS
Quality of inputs (user stories, comps, wireframes, testing)
Dev. Availability of talent with relevant experience
Quality of available tools & environments
2015 COWAN+
A SIMPLIFIED VIEW OF CERTAIN COST DRIVERS
Quality of inputs (user stories, comps, wireframes, testing)
Dev. Availability of talent with relevant experience
Quality of available tools & environments
2015 COWAN+
A SIMPLIFIED VIEW OF CERTAIN COST DRIVERS
Make sure the Quality of inputs (user stories, comps, wireframes, testing)
current value
proposition really Dev. Availability of talent with relevant experience
requires software Quality of available tools & environments
2015 COWAN+
A SIMPLIFIED VIEW OF MAKING GOOD CHOICES
2015 COWAN+
A: ID & DESCRIBE YOUR BUILDING BLOCKS
1. Make sure youve thought
CUSTOMER
DISCOVERY &
through your Venture Design +
?
EXPERIMENTS your next step requires a
PRODUCT & custom application
E
M
WH
PROMOTION
W
AT
S HO
IF
2. Abstract your building blocks
?
to review with a software
USER STORIES
VALUE
PROPOSITIONS &
architect/designer in your area
& PROTOTYPES ASSUMPTIONS
PIVOT?
?
LE
A
HO SC
W?
T?
HA
PROBLEM
PERSONAS WHO? SCENARIOS &
ALTERNATIVES
2015 COWAN+
B: REVIEW YOUR BUILDING BLOCKS HOLISTICALLY
Can I use something off-the-shelf (vs. build from scratch)?
How widely is the block module used by the talent I want to
work with?
- comparative searches on job sites
- general prevalence of posts via Google, etc.
Where is it headed? Who supports it and why?
How well is that aligned with my direction?
2015 COWAN+
C: GET THE RIGHT ADVICE & DECIDE
Work with your team & contacts to seek out advice &
perspective, even if its outside.
2015 COWAN+
ROLES
Inputs: User stories, wireframes, etc. Inputs: Working software, notes
Outputs: Software design & on function
implementation Outputs: Validated test plans
DEV QA
Inputs: Validated software, notes
Outputs: Working systems, monitoring &
analytics thereof
OPS
2015 COWAN+
ROLES
DEV-
OPS
DEV QA
OPS
2015 COWAN+
THE CONTINUOUS DELIVERY PIPELINE
2015 COWAN+
THE CONTINUOUS DELIVERY PIPELINE
Functional Tests
Non-Functional Tests
Acceptance Tests
Contract Tests
System Tests
End-to-End Tests
2015 COWAN+
GOOGLE ON TEST TYPES
FEATURE SMALL MEDIUM LARGE
Network Access No Localhost Only Yes
Database No Yes Yes
File System Access No Yes Yes
Use External Systems No Discouraged Yes
Multiple Threads No Yes Yes
Sleep Statements No Yes Yes
System Properties No Yes Yes
Time Limit (seconds) 60 300 900+
2015 COWAN+
THE CONTINUOUS DELIVERY PIPELINE
2015 COWAN+
NOTES ON RESPONSIVE DESIGN
2015 COWAN+
NOTES ON RESPONSIVE DESIGN
X
What is the minimum
screen resolution we
design for? 1024x768?
2015 COWAN+
NOTES ON RESPONSIVE DESIGN
X
What is the minimum There are four
screen resolution we corners.
design for? 1024x768?
Also, think about (and
then observe) which
interactions are
relevant on mobile.
2015 COWAN+
A LITTLE GAME FOR BETTER PERSONA DISCOVERY
OBJECTIVE:
Get a feel for whats real; start to create something vivid
2015 COWAN+
OUR CAST
2015 COWAN+
WAKE UP!
2015 COWAN+
ON THE JOB
2015 COWAN+
LUNCH BREAK
2015 COWAN+
FINISHING UP WORK
2015 COWAN+
ON THE ROAD
2015 COWAN+
UNWINDING AFTER WORK
2015 COWAN+
DINNER
2015 COWAN+
WINDING DOWN & BED
2015 COWAN+
ABOUT SVEN THE SALESPERSON
Whats his favorite kind of music?
What do you think he looks at to set his agenda
for the next day?
What movie did he last see?
How much do you think he uses his PC vs. his
mobile? Which in which situations?
If he had a dog, what kind?
What one change on the way he uses Salesforce
would most change his life for the better?
2015 COWAN+
WHY DO THIS?
A certain PERSONA exists PERSONA HYPOTHESIS
QUESTIONS
and they have a certain
Does this person exist?
PROBLEMS(S)
Can you identify them?
Do you understand them really well?
What do they think-see-feel-do in your
where theyre currently using certain area?
ALTERNATIVE(S) Could you make a Google AdWord that
theyd click through on?
and I have a VALUE PROPOSITION TOOLS
thats better enough than the alternatives Photos/Day in the Life
to cause the persona to act (purchase, Think-See-Feel-Do
use, etc.). Discovery Interviews
Storyboards
2015 COWAN+
WHY DO THIS?
Say you have a 3 month Say you do Day in the
project to improve the Life for 2 personas
business
1 Project Lead 8 Hours
3 Engineers @ 120k/annum
.5 Designers +30% Loading, SG&A
@ 120k/annum $546
+30% Loading, SG&A
$175,000 Are the improved personas likely
to deliver insights and focus that
make the project .003% better?
2015 COWAN+
DRAFT DAY IN THE LIFE QUESTIONS
What time do you usually wake up? What usually wakes you?
Whats the first thing you do when you wake up? Why?
What do you have for breakfast? With who?
Any other morning rituals before you settle into work?
Whats a typical work morning like? Tell me about last Humanize the persona
Tuesday?
Focus on your area
What do you do for lunch? What do you eat?
bit.ly/do-dil
2015 COWAN+
ACQUIRE PHOTOS, EDIT & SCRUB PER PROTOCOL
* Wake up at 7- look at email on phone in bed.
Anything urgent or pressing on email or calendar?
[you holding phone in bed; that ones a little tricky
since youll need a secondary shooter; I can fake one
here if its not convenient]
* At the residential gym doing stretches- yoga,
calisthenics (this is 7AM-8AM) Humanize the persona
[some selfie of stretching; maybe just sitting stretch
Focus on your area
fingers to toes w/ photo of that; not the most inventive
stretch but its familiar]
2015 COWAN+
OUR CAST
2015 COWAN+
WAKE UP!
2015 COWAN+
WAKE UP!
2015 COWAN+
TO THE OFFICE
2015 COWAN+
AT THE OFFICE
2015 COWAN+
WORK/PLAY
2015 COWAN+
FITNESS
2015 COWAN+
LEISURE
2015 COWAN+
DINNER AT HOME
2015 COWAN+
ABOUT BOB THE BABY BOOMER
Whats his favorite kind of music?
Where did he buy his last pair of shoes?
What movie did he last see?
How does he prepare his taxes?
Whats his favorite magazine?
ALEX COWAN
alexandercowan.com
@cowanSF
2015 COWAN+
TODAY: STORYBOARDS!
2015 COWAN+
STORYBOARDING: EXAMPLE
2015 COWAN+
THE BEFORE & AFTER STORYBOARD
Its hard for me to screen on I have limited time and I dont want to be a
PROBLEM technical skill sets and I end up jerk. Its hard to screen for all the relevant
SCENARIOS sending Frank unqualified recruits. technical skill sets.
2015 COWAN+
STORYBOARDING THE BEFORE SCENARIO
BEFORE
2015 COWAN+
STORYBOARDING THE BEFORE SCENARIO
BEFORE
AFTER
2015 COWAN+
STORYBOARDING AIDA(OR)
2015 COWAN+
THE HOOK FRAMEWORK
ALEX COWAN
alexandercowan.com
@cowanSF
(internal) (external)
4) INVESTMENT 3) REWARD
How does the user How is the user
accumulate a gratified by their
preference? action?
source: nirandfar.com
v1 2015 COWAN+