Mobile Marketing Trends 2013 - Xu Hng Mobile

Marketing 2013
Mobile marketing ang bng n - ngi tiu dng ang t b chic my tnh bn
cng knh v n vi nhng thit b nh gn thng minh l nhng chic
smartphones. Hn th h ang s dng nhng chic in thoi thng minh ny
mua sm v thanh ton. Theo ng Nghim Thanh Sn - Ph V trng V Thanh
ton Ngn hng Nh nc (NHNN), vic pht trin dch v thanh ton qua in thoi
di ng (M-Payment) hin c nhiu li th, c nhiu nc p dng v ang tr
thnh mt xu hng thanh ton mi, pht trin nhanh. Chnh v vy m vic tm hiu xu
hng mobile marketing trong tng lai, nhng c hi cho mobile marketing v nm bt bt mobile

marketing trends chnh l nhng vn m a s marketer quan tm hin nay.

Kt qu kho st v Mc Tip nhn Truyn thng qua Di ng ca Inmobile 02/2013 cho thy
75% ngi c kho st tip nhn thng tin v sn phm mi thng qua thit b di ng, 59%
nhng ngi s dng di ng lt web d dng chp nhn mobile marketing nh cch h
chp nhn qung co trn TV hay trn Internet, v 80% ngi tiu dng c nh mua sm qua
mobile trong 12 thng ti. Mt iu cng quan trng khng km chnh l ngi dng di ng
lun trong trng thi online. iu ny mang li c hi v cng to ln cho ngi lm qung co
bn cnh khch hng ca h 24/7 m khng phi knh qung co no cng c kh nng lm iu
.

Nm bt c hiu qu ca mobile marketing, ti Vit Nam, khng t doanh nghip v nhn hng
ni ting nh Ford, Heineken, Tiger, Vietnam Airlines, VietjetAir, Sony, Piaggio, Sanyo,
VPBank, Vietinbank la chn hnh thc qung co ny. Mobile marketing trends 2013 ch
yu ang v s din ra bao gm cc xu hng chnh sau:

Mobile Advertising
Theo bo co ca Forrester Research chi ph cho qung co trn cc nn tng di ng s tng ln
n 15 triu USD trong nm 2013. S tng ln ny lin quan mt thit n s bng n cc thit
b di ng thng minh. Cng lc , ngn sch cho mobile marketing ch chim 10% chi ph
qung co. tng ngn sch mobile marketing, ngi lm mobile marketing cn sng to cc
tng gii php tt hn v khc hn cc m hnh qung co truyn thng.

Hnh 2: Qung co trn di ng - Mobile Advertising

Mobile + Social + Local

Ba xu hng di hn trn ang kt hp v gn b cht ch vi nhau hn bao gi ht. S
gia tng ca phng tin truyn thng mng x hi c ghi nhn tch cc. Facebook
vt qua con s 1 t ngi s dng ch trong thi gian ngn. Khng ch th, nhng n
lc thay i giao din ca g khng l Facebook khng ngoi mc ch no khc l to ra
s tin li cho qung co Brand Page trn di ng.

Augmented Reality Tng tc thc t

Cng ngh ny hin b cho l mng tnh nht thi. Tuy nhin, cng ngh v cc ng dng h tr
ang tr nn tt hn tng ngy. Google Glass l mt v d cho kh nng pht trin ca cng ngh
ny. Khi m cc ng dng tr nn hu ch hn, ngi lm mobile marketing s tm thy mnh
t tt truyn t thng ip ca mnh. y chnh l c hi ngi lm marketing nm bt

xu hng mobile marketing trong tng lai.

Hnh 3: Augmented Reality- xu hng mi trong mobile marketing

Tap-To-Call
Theo Google, ngi tiu dng mun gi giao dch hn vic ng nhp vo website khi h
ang mua sm trn thit b di ng. iu ny kh d hiu v khch hng khng thch lm vic vi
website trn mn hnh di ng kh b. Chnh v vy vic gi in thoi s tr nn tin hn. Chc
nng Chm gi s mang li hiu dng tt hn cho khch hng.
Google cng nghin cu trn vic cc marketer t chc nng trn vo qung co Ad Words
ca h gip tng 63% t l click-throughts. Vi hiu qu nh vy, d kin trong thi gian ti s
c nhiu cc nt Chm gi khi khch hng tm kim sn phm hay dch v trn di ng.
tng kt, Mobile marketing trends 2013 s tip tc theo xu hng sau: Nhiu tnh nng clickto-call xut hin; s pht trin ca tng tc thc t; s kt hp nhanh chng ca mng x hi
di ng a phng ha; v, s tng trng v bo ca nn tng qung co di ng. Cc xu
hng trn rt kh nm bt, nhng mt marketer chuyn nghip s bit vn dng v kt hp
dn u xu hng ny v thnh cng trn th trng.
Ngun: Tng hp