Entrepreneurial Motivation

Guided By –
Vishal Rana. (Lecturer)

SAGAR KOTECHA
MBA - I
What is Motivation?

 Motivation derived from the word ‘motive’.

 Motivation is an inner spirit that activates and

directs our behaviour towards our goals.

 It is an ongoing process.
Basic elements of the process of
Motivation :

are – 1) Motive 2) Behaviour & 3) Goal.

Process of Motivation
Motivation Theories :
 Maslow’s Need Hierarchy Theory -

Work itself is the

motivation

Self respect, achievemt

Affection, friendship
Job & family security
protection.
food, clothing, air,
shelter, water,
Motivation Theories :
 David McClelland’s Acquired Needs Theory -

 According to him - 3 Types of needs.

3. Need for Affiliation

5. Need for Power

7. Need for Achievement

Motivation Theories :
 David McClelland’s Acquired Needs Theory -

1. Need for Affiliation :

– A desire to belong to a Group.
– A desire to interact with others.
– A desire to be liked by others.
– A desire to live & work together.
– A desire to make routine jobs more
bearable.
Motivation Theories :
 David McClelland’s Acquired Needs Theory -

2. Need for Power :

– A desire to control others.
– A desire to manipulate others.
– Political orientation.
– Leadership to influence others.
Motivation Theories :
 David McClelland’s Acquired Needs Theory -

3. Need for Achievement :

– High desire for achievement.
– Moderate risks.
– Pre-occupation with the task.
– Satisfaction of accomplishment.
– Need for immediate feedback.
Motivating Factors :

A. Internal Factors :
– Desire to do something new.
– Educational background.
– Occupational background or experience.
Motivating Factors :

B. External Factors :
– Government assistance and support.
– Availability of labour and raw material.
– Encouragement from big business houses.
– Promising demand for the product.
THANK YOU

GHR’s
Global Business School