AGENDA O ~ Overview ~ Project Information ~ 4A’s & Marketing Mix ~ Consumer Interactions ~ Customer Buying Behavior ~ SuggestionsOverview O ~ A largely fragmented market with small and big players. However, Market share is enjoyed by only a few big players - paging oil in rural India are used in 2-wheelers, heavy vehicles(trucks and tractors), light commercial vehicles (tempos and passenger vehicles), and farming equipments (water pumps) ~ Market Share Castrol: 25%, Servo: 20% ~ Volume growth is stagnating due to longer lasting lubricants ~ Challenges to the growth of the segment are Low literacy/Unawareness Low distribution networkProject Information O =~ Who? © 2-wheeldrivers, truck drivers, tempo drivers, mechanics © Around 50 motorbikes, 2 tempos and 3 Jeeps in that area © Many trucks in the area ~ What? © Preferences with respect to purchase of engine oils ~ Where? © Wada village, District: Bhivandi © Petrol pumps © Retail outlets © Authorized service stations, Garages(mechanics) © Rural and agricultural dealers © Wholesale distributors